Summer Clothes Have Not Come Down, Winter Clothes Have Come To War.

On the three day of the Dragon Boat Festival, the weather is not very hot. Many people use their vacation time to relax or enjoy their physical fitness so as to fight in the future. However, these three days have been appreciated in Zhengzhou, Henan. Zhejiang businessmen Seize business opportunities and battle the Central Plains Winter clothes Another scene of the market.

Hotels crowded Order goods passenger

"Zhengzhou hotels and restaurants in recent days are almost all booked by clothing companies across the country, and they are here to launch the winter clothing new products conference." Zhai manager, marketing department of "Tianquan" Hotel, 1 West Datong Road, Zhengzhou, introduces the team service, ticketing center, business center, duty manager and other workplaces to the first floor hall.

Visited a number of hotels and restaurants in Zhengzhou, including golden sunshine, Yue Lai, Jiayuan Yada and Zhongzhou crown. What they saw and heard confirmed the statement of the manager of Tian Quan Hotel. Many hotel rooms with good conditions and good location have changed the conference room into a business negotiation room. Some of the dining hall has been changed to the new product display and display.

"One has not gone, the other one has been waiting for the exhibition, and the chance that the individual wants to get room in this period is very small." Ms. Wang, the lobby manager of Harmony Business Hotel in Zhengzhou, wears a tired smiling face. It describes the room rate of Zhengzhou hotels and restaurants in these days.

Advance into the Central Plains and seize business opportunities

"Doing the clothing business is like the farmer planting" to rely on the heaven to eat ". At the beginning of this summer, the" flying snow "down jacket has already prepared for the winter clothing market early. Zhao Jiabin, general manager of Hangzhou cable Clothing Co., Ltd., introduced them from Zhejiang to the marketing team. Unlike other garment enterprises, "Fei Fei Xue" only chooses medium female down coats for market positioning, mainly considering avoiding market risks and consuming power in Central Plains.

In the new product conference held by the company, apart from displaying two series and more than 300 kinds of women's down coats, they also applied the design concept of fur to fashion down garments and became the focus of attention of dealers everywhere. On the morning of 5, a local dealer signed an order of 12 million yuan for "Fei Fei Xue".

It is not only a garment enterprise that differentially manages and occupies the Central Plains market. "Beautiful point" wash children's clothing, "Han Chou" fashion pants, "wolf" down jacket... A batch of garment enterprises held a new product conference in Zhengzhou market. Cao Yong, a distributor from Zhoukou, Henan, said that many domestic enterprises only value sales, but they did not care much about brand building. But this year, Zheshang, who opened up the market in Central Plains, has begun to focus on instilling brand ideas into dealers.

The market is vast and the money is profitable.

In the midsummer, when the midsummer was not there, it poured into the phenomenon of Zhejiang businessmen in Zhengzhou's high-profile winter clothes. Li Yanguang, Secretary General of the Federation of garment industry associations of Zhengzhou City, told reporters that "the people who get the Central Plains have the world". As the capital of Henan Province, Zhengzhou is located in the hinterland of China, the Kyushu thoroughfare, with a population of nearly ten million people. "There are millions of people in a county here, such a large market space, the market is like battlefields, Zhejiang merchants compete for different opportunities to compete for business opportunities, and in the true price and market positioning, it will stimulate the management concept of high-end products without worrying about making money."

Information from the inspection and Quarantine Department of Hangzhou showed that the export of down products showed a gratifying trend in the first quarter. Of these, 28 thousand were exported down garments, and the value was $839 thousand, representing an increase of 154.3% and 269.4% respectively over the same period. "While the relevant standards and norms of importing countries continue to" upgrade "today, the down products industry should avoid the homogenization competition while coping with the trade barriers of the importing countries, and step out of the market of the provinces that are actually expanding the domestic market, especially for the relatively large population and relatively low consumption level. It can be regarded as the road of some small and medium-sized garment industry in Zhejiang province that is" touching and effective ", said Chen, Secretary General of the brand clothing branch of Hangzhou garment industry association.