The New Product Order Will Be Held Ceremoniously.

We should take full action to create a new wave of communication and win a new situation. We will push forward the new trend, bring together millions of forces and open up unlimited territory. In June 10, 2011, Kasiron, the brand of children's leisure sports, held a "leading" winter new product order meeting in Jinjiang. At the meeting, Mr. Kasiron, chairman of the board of directors, made clear the strategic direction of the brand development in the future, and started the terminal Training Association at the same time, ploughing the channels, and fighting the future in the future.

First, integration of shoes and clothing, accelerate brand.

In order to ensure the excellent quality of products, the company signed a contract for the assignment of patents with the shoe and clothing scientific research institute to spanform the patented technology of "the method of making shoes and interior materials with the method of organism dissolving" by the state, and apply it to the products. It is committed to the technological innovation of products, and creates more high-quality, comfortable and high-tech products for Chinese children.

In the future, we should pay attention to the channel mode of product series and commodity combination. Caslon Accelerate the start of the operation of clothing projects, integration Children's shoes Meanwhile, we should build a shoe and clothing store to meet the consumers' one-stop shopping needs, enhance market share and speed up brand operation.

Two, create a marketing center to achieve brand operation.

Kasiron has set up a marketing center. Now it has officially entered the track of professional operation, and carries out brand monopoly development and brand promotion service according to the operation and management of the company standard. At present, the company has established two major centers, namely, commodity center and brand center. It has key departments such as marketing department, sales department, information department, etc. brand Influence, to win a broader development momentum for market development.

At the same time, the company set up five branches, namely, Chengdu, Zhengzhou, Zhuzhou, Guangzhou and Taiyuan, to learn more about the regional market, deepen the deep cooperation and cooperation of the dealers, and effectively enhance the regional competitiveness of the brand.

Three, strong event marketing, opening the era of wisdom.

From the exclusive title "innocence to earth" to "baby GO!" and then to the title of the nation's hottest children's program flying baby paradise, I hope that through this way of entertaining, Kasiron's brand idea of children's happiness growth can also be passed on to parents.

In the future brand strategy planning, Kasiron will join hands with the brand image spokesperson Xiao bin and brand cartoon Wulong, continue to promote differentiated marketing strategy, entertainment and animation marketing as a brand breakthrough, buckle the brand strategy horn, interact with agents and consumers through hot events, public relations marketing, etc., to narrow the distance between brands, products, services and consumers, create the influence of brand high-speed dissemination, and open the era of brand winning.

Four, in-depth advertising, all-round dissemination

In May of this year, Kasiron made great efforts to build up the image and equipment of Asian pop star Xiao bin. Next, the company will formulate a television advertising plan to launch high-intensity media in the high-profile media to enhance brand awareness. At the same time, we choose PPS.TV and other emerging media to conduct brand promotion, relying on the focus effect of media resources, communicating with consumers, partners and industries to effectively enhance the influence and reputation of the brand.

Five, to force the terminal, to win the future.

The company will select several regions as the focus this year to support the model market, drive the market development in the form of key regional ordering, and ultimately improve the exposure and popularity of the brand in the terminal market and the whole industry. At the same time, Kasiron synchronously started the terminal training meeting, employing famous experts in China, aiming at a series of terminal sales problems such as brand promotion, image maintenance, and sales performance in terminal sales, and set up a complete set of perfect sales service system, providing solid support from the nuances, improving the terminal operation ability effectively, ensuring single store frequency effect and profit.

At the same time, from the support policy of sales rebate, shelf support and annual promotion, dealers should give some support to improve the quality and operation level of the channel, work hand in hand with distributors, and finally achieve a win-win situation of wealth.

Set up sample market and expand sales network

Six, take the lead and lead the future.

From leading to leading, Kasiron took the lead and led the army in the future. We believe that we will bring more creative surprises to us, and let us work together to maintain and promote the leading position of the company in China's children's products industry, and win the brand's new round of victory and lead the future era.