Domestic Children'S Shoes Enterprises Speed Up The Pace Of Industry Consolidation.

In June 15th, when the products independently developed in the market reached a firm foothold in the market, they extended the product line to launch supporting products, and supported the brand monopoly system with abundant product structure. This business strategy was popular in Quanzhou shoes and clothing enterprises.

Reporters learned that

On the basis of brand management, children's shoes enterprises have launched an upsurge of extending children's wear product line and making shoes and clothing integration.

For them, only brand management and integration of shoes and clothing can make an invincible position in the future competition of children's products market.

Recently, many brands of children's shoes, such as Wan Tai Sheng, Kate, Yong Gao people, have launched the product system of children's daily necessities from shoes to clothing, bags, accessories, etc., to create integrated stores or theme living rooms for children's products, and realize the leap from children's shoes to children's brands.

Zhuang Feiyang, general manager of Quanzhou Fei Yang planning company, believes that the development of Quanzhou shoes and clothing brand from a single category to other supporting products is an inevitable trend.

On the one hand, the cost of store rents and labor and management is rising all over the country. It is difficult for a single category to support the profit expectation of a separate store. On the other hand, with the rising cost of products, only the construction of a monopoly system can support the increasing retail price of brand enterprises.