• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Brand Shoes Enterprises Open Up Fashion Alienation Road To Find New Blue Ocean

    2011/6/14 13:28:00 69

    Brand Shoe Fashion

    A few days ago, the Chengdu Sports Fair held the scene, the flying Cup China sports model competition began.

    Behind this T feast is

    Flying

    about

    brand

    Repositioning of positioning: a series of business combinations such as sailing series and golf series, which are based on the rich culture of the United States.

    fashion

    Sports brand emerges.


    In addition to flying, a group of fashion oriented sports brands such as Yali, Starling, and Anderson began to search for a more blue ocean in the mass fashion movement market. For example, Yali introduced the Chinese national costumes - not only retaining the characteristics of the sport itself, but also integrating various styles such as classics, fashion and leisure.


    Then, how should we locate the new brands that are born in the new culture and new market? Are they able to get the first pot of gold in the new market? After emphasizing the fashion movement, how to establish an efficient and fast market feedback system and really drive the fashion trend? These will be the new topics that sports brands need to solve in the fashion alienation road.


    Fashion movement again


    A few days ago, the reporter learned from flying control Holdings Limited that the flying mark was upgraded completely, using the eagle image of tension and sharpity, no longer using Chinese fonts, but blending the whole English homophonic, showing a condensed beauty and magnificent structure.

    According to Dong Wei, the brand manager of flying Holdings International Limited, unlike XTEP, popular birds and other popular sports brands, flying in addition to flaunt sports, fashion and personality, it will also embody two key words: confidence and taste.


    "Under the background of a brand culture, we have seen the fashion of popular life through yacht series and polo series. We hope that we can bring business culture into the brand, and the product series with the main melody of American urban culture is an example. The fashion of business movement extends the original consumer group to fly, and to a certain extent, it effectively separates the current fashion trend of the market to lock more young people."

    Dong Wei said.


    At the same time, aride, who is famous for his comprehensive profession, has announced that this season's new products will be striding from professional movement to fashion trend, announcing the new era of the construction of aride, and a group of Quanzhou sporting goods featuring street sports characteristics, such as Qi anda and Starling, are also beginning to attack the fashion sporting goods market.


    The industry believes that in the homogenization of the serious market, only the innovation of differentiated brand positioning can be impressed in the minds of consumers.

    Judging from the current market of sports and sporting goods in China, the capacity is still very large, and constantly labelling the fashion with personalized labels, such as street, business, leisure and public life. This is also an important factor for many brands to view the market as a new blue ocean.


    With the advent of the post Olympic era, the gap between the domestic sports brand front line and the two or three line camp has been widening. The growth sports brand can not overcome or surpass NIKE and ADIDAS giants in the field of professional sports. In Quanzhou, the brand hegemony of Anta and other professional sports fields can not be shaken, while fashion sports and leisure sports are crowded with numerous brands. We hope to find new market breakthroughs under the close competition of homogenized and competitive rivals.

    Bu Zhi BA (China) Co., Ltd. brand relevant person in charge thinks.


    More industry insiders believe that after the 2008 Olympic Games, the market has entered the post Olympic era.

    "We know that the post Olympic era is a time when people return to the Olympic Games and interpret the essence of sports.

    The true meaning of the Olympic Games lies in fighting and participating in the challenge of self and pursuing peace. The essence of sports is to enjoy the joy and pleasure brought by the movement itself.

    When the Olympic craze is fading, the terminal profitability continues to decline, and the contradiction between the input and output of market operation is becoming increasingly prominent. It can be said that the Chinese sporting goods industry is moving towards a crossroads, returning to fashion to reflect the movement.

    Ali leader said.


    Product differentiation needs to be followed up.


    In the eyes of many people in the industry, the brand image difference is recognized by people, and the product has the opportunity to let consumers recognize.

    This is especially evident in the brand building and marketing oriented sports shoes industry. As the stylish sports originator XTEP pays attention to functionality and comfort at the same time, it vigorously tilts to the fashion. It pays attention to integrate the fashionable elements into the product design at all times, and is more daring in the use of color than the same industry.


    Chen Shixin, an industry personage, thinks that these can be used for reference. These brands that are fighting in the fashion sports market need not only to create a distinct brand personality of fashion, but also to use "Sports" to differentiate other "professional sports" brands and "leisure" brands, and guide the life concept with a more fine trend culture. Finally, the brand spirit needs to be directly pmitted to consumers through products.


    For those brands trying to open up the blue market of fashion market, in addition to creating a concept and using this concept to carry a brand connotation and value, a complete market strategy is particularly important.

    How to set up the feedback system of fashion market more specifically is a topic that most of the sports brands who devote themselves to the fashionable ocean need to pay attention to.


    Marketing expert Hu Baoming believes that the core culture, value proposition and brand personality of enterprises should be systematically sorted out. The value behind the brand reflects the consumer's attitude towards life, so as to attract consumers and gain market recognition.

    Specifically, we need to establish a sound system from the enterprise concept, organizational structure and management process, reorganize and optimize the internal and external resources of enterprises, and accelerate the upgrading of enterprises through scientific, systematic and standardized management system.


    Secondly, it is necessary to build a flat organizational structure so that enterprises can maintain smooth communication channels, accurate instructions, excellent management cost control, and more important is to make rapid response to the market.

    • Related reading

    Children'S Shoes March Into E-Commerce &Nbsp; Create Brand New Aircraft Carrier.

    Footwear industry dynamics
    |
    2011/6/14 13:18:00
    81

    Shoes And Clothing Brands Intensify Efforts To Enhance Brand &Nbsp; Compete For Market Discourse Power.

    Footwear industry dynamics
    |
    2011/6/14 11:13:00
    116

    See How "Silver Ten" Can Bring Leather And Other Enterprises Out Of Swamps

    Footwear industry dynamics
    |
    2011/6/14 11:08:00
    84

    Seminar On Footwear Environmental Labeling And Low Carbon Economy Held In Fujian Province

    Footwear industry dynamics
    |
    2011/6/14 11:01:00
    78

    Wenzhou Men And Women Shoes Dance &Nbsp; Warm Shoes, "Wooden Barrel Short Board".

    Footwear industry dynamics
    |
    2011/6/14 9:55:00
    112
    Read the next article

    Shoe Companies Play Technology To Meet Market Challenges

    The core of modern enterprise competition is technological competition. Only by relying on technological innovation can enterprises upgrade continuously. If China's footwear industry can continue to grow and develop, shoe enterprises must work hard from their own time, and the most effective way is to innovate and pform into "made in China" and "created in China".

    主站蜘蛛池模板: 亚洲伊人精品综合在合线| 国产精品综合视频| 午夜爽爽爽视频| 中文字幕一区二区三匹| 蜜臀AV在线播放| 男的把j放进女人下面视频免费| 成年女人午夜毛片免费视频| 国产一区第一页| 中文免费观看视频网站| 绝世名器np嗯嗯哦哦粗| 少妇无码av无码专区线| 免费人成在线观看视频播放| 久久人妻无码中文字幕 | 精品久久久久久中文| 少妇被又大又粗又爽毛片| 免费在线观看色| 99视频精品在线| 欧美日韩成人在线| 国产精品videossex另类| 五月天中文在线| 里番acg全彩| 性欧美大战久久久久久久久 | 在线观看一级毛片免费| 亚洲热妇无码av在线播放| 一级黄色香蕉视频| 日韩毛片在线视频| 国产yw855.c免费视频| 一级特黄aaa大片大全| 狠狠色综合色区| 国产精品情侣自拍| 久久精品视频国产| 色综合久久中文字幕| 少妇人妻精品一区二区| 亚洲精品无码专区在线在线播放| 在线免费观看h| 日本护士撒尿xxxx18| 又硬又粗又长又爽免费看| 99久久久精品免费观看国产| 欧美xxxxx喷潮| 国产三级精品三级在专区| xxxxx日韩|