Subversion Of Traditional Professional Market Models

Recently, Guangzhou International

On the same day, the top international and domestic fashion brands including Gucci (Ochirly) and Ochirly (Ou Shili) and many designer brands signed together to enter the international fashion exhibition and Trade Center, which opened a perfect start for the successful investment and development of the exhibition center.

Service platform for world brand

The Guangzhou international garment exhibition and Trade Center is the renovation project of Liuhua exhibition hall at the former site of the Guangzhou Trade Fair. It is led by the famous commercial group of China, and is responsible for its operation. It is a masterpiece by Guang Bai group.

Guangzhou International Garment Exhibition Trade Center is positioned as "high-end international clothing brand exhibition and trade platform". It aims to build a brand service platform for the Chinese garment industry to the world and promote the upgrading of Chinese clothing industry.

In order to achieve this goal, Guangzhou International Garment Exhibition Trade Center aims at developing famous brands by introducing brand names, and introducing independent designer brands to promote the development of original design and cutting-edge technology.

The exhibition center has gradually cooperated with the international and domestic authority associations to carry out high-end activities in various industries, such as the release of new products and fashion trends, Summit Forum, design competition, training, magazine preparation, etc., attracting advanced and high-end elements to diverge to Liuhua business circle, helping businesses to grasp the global trend of fast and accurate, and collude the way of brand growth.

The exhibition center integrates five functions of trade, exhibition, design, marketing and information, positioning high-end, aiming at famous brands and famous brands, forming differences and complementarity with the existing market of Liuhua business circle, and creating a "never-ending trade fair".

Xia Lingmin, President of the Circulation Association of the China Textile Industry Association, believes that the mode of Guangzhou international fashion show trade center is an innovation. From a channel point of view, the project not only provides a platform for trading, but also a brand incubation base, such as product design and trend development.

Xia Lingmin told reporters that a professional market similar to this model is relatively rare in China.

He said that Guangzhou TIT textile and clothing creative park and Hangzhou China spinning center are similar to this model, "this pattern is also the future development trend of textile and garment specialized market".

He believes that the Guangzhou International Garment Exhibition Trade Center will bring greater improvement to the clothing pattern of Liuhua business circle and promote the upgrading and pformation of traditional industries.

It is reported that the Guangzhou international fashion show trade center covers an area of about 100 thousand square meters, with a total construction area of nearly 150 thousand square meters, and consists of six floors. The first floor is the logistics area, the Occident fashion hall, the brand display area, the fashionable dress and the fashionable Broadway T. The two floor is mainly the Italy life hall, the brand display area and the fashionable women's clothing. The third floor includes the customer service center, the fashionable men's wear area and the brand display area. On the four floor there are brand exhibition areas, Boutique Dress areas and bank service centers. The five floor includes the designer studio exchange center, the showroom, the food plaza, and the six floor is mainly VIP and agency offices.

Reporters learned that the Guangzhou international fashion show trade center invested six hundred million or seven hundred million yuan in total, in 2010, Guang Bai Group signed the ten year operation of the original Liuhua Pavilion at the former site of the Canton Fair, which is the first appearance after the overall pformation.

Xun Zhenying, chairman of Guang Bai group and chairman of Guang Bai World Trade Liuhua trading center, said that apart from the renovation and renovation of the exhibition hall, there will be more bright spots.

For example, the giant glass curtain wall with a length of 170 meters and a height of nearly 20 meters will become a "visual the Great Wall" through the bold application of light and shadow technology.

Taking the new business mode as a fulcrum

"The management mode of Guangzhou international garment exhibition and Trade Center will be a subversion of the traditional wholesale market mode."

Xun Zhenying said, "we hope that the Guangzhou international clothing exhibition and trade center can guide the Liuhua business circle to develop from a single distribution function to high-end elements such as design, innovation, brand and so on, so as to promote the overall upgrading of the garment industry, enhance the international status of Chinese clothing, and also boost Guangzhou's goal of" international business center ".

Guangzhou Department Store Group Co., Ltd. is a state-owned commercial group with key development and support in Guangdong and Guangzhou.

The group's three main businesses are department stores, trade and wholesale, logistics and distribution.

2 of the group's enterprises have entered the leading enterprises of Guangdong's circulation industry. Among them, the group's leading enterprises and holding listed companies are 100 million shares in the whole country, which are the top 100 enterprises in the whole country and the advanced commercial quality inspection enterprises in China. They own two brand stores and 23 stores, and the business area is over 500 thousand square meters.

It has the largest scale of commercial storage and pportation in Southern China, and the first national logistics and distribution enterprise in Guangzhou, which is certified by ISO9000 and domestic international quality.

Guang Bai group has advanced management concepts and rich management experience in business projects. It has become the confidence of many merchants at home and abroad to Guangzhou international garment exhibition and Trade Center.

In order to better serve the business, the Guangzhou international clothing exhibition and Trade Center is building a 5+5+5 service system that focuses on perfect service and sustainable development. It integrates five service centers, namely, government, finance, training, exhibition, catering, and e-commerce, value-added services, exhibition and exhibition, logistics and distribution, and customer service five service platforms.

In order to ensure project positioning and construction management, the exhibition center will also implement unified planning, unified management, unified service and unified logistics, and set up a buyer team to integrate with the international market, so as to provide a one-stop worry free solution for businesses.

According to Xun Zhenying, Guangzhou international fashion show trade center is not simply a product trading platform, nor is it a display platform for the brand.

He said that taking Gucci as an example, Gucci took hundreds of square meters.

They not only set up stores, but set up their headquarters base in Southern China, focusing on the development of their brands in Southern China.

"We look forward to working with more international brands and designers to create an international business center to witness the growth of Guangzhou's fashion capital."

Xun Zhenying said, "Guang Bai group will also help domestic and foreign garment enterprises to realize their global brand dream with the most dedicated and professional services."

The positioning and business strategy of Guangzhou International Garment Exhibition Trade Center has been widely recognized by governments and markets at all levels.

At present, Guangdong, Hong Kong and Macau clothing association, Guangdong clothing and apparel industry association, Guangdong garment designers association, Guangdong fashion design research center, Guangdong Fashion Dress Industry Economic Research Institute five major institutions have advanced to Guangzhou international garment exhibition and Trade Center.

The two Guangdong fashion week is also set up for this project.