Marsha Will Open 5 Stores In Shanghai In The Coming Year.

In the coming year, Marsha will open 5 stores in Shanghai, and the number of stores in Shanghai will reach 9 by next July.

"In the coming year,

On the same day, Martha's fourth stores in Shanghai opened in Wanda Plaza, Jiangqiao, Jiading.

However, Marsha has not stopped. In March this year, Marsha has signed a letter of intent to rent a store of 3700 square meters in Shanghai, Hongqiao. The new store will open in 2013.

According to reports, the new store opened in Jiangqiao is 1700 square meters, which is only half the size of the Nanjing West Road flagship store of 3900 square meters, but it has the same area as the rest 3 shops in Shanghai Yu Garden, Zhongsheng world mall and Ningbo Century Oriental Plaza.

In November 2010, Martha announced a new international strategic plan, and Shanghai became its key international.

Marsha, which has a 127 year history, opened its first branch store in Shanghai, Nanjing West Road flagship store in October 2008.

And the mainstream mode of operation of domestic department stores, which is to rent counters to all brands, different from Martha, which runs its own brand, but this store opened up before it was challenged. It was criticized that Marsha's clothing, especially women's clothing, was not fashionable enough, and its pricing was rather high.

In addition, the other fist product of Marsha's department -- imported food is often broken, affecting the sales performance of stores.

Professor Qi Xiaozhai of Shanghai Business Information Center believes that Martha is strong in itself. However, due to the late entry into Shanghai market and fierce competition, the market incubation period may be longer.