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    Father's Day! What's The Best Selling Place In The Market?

    2011/6/20 10:52:00 55

    Sales Promotion On Father's Day

    When the "father's Day" is coming, the shopping malls, which are always going to be a festival, lose no time to play a promotional card for father's day discount. What discount do businesses offer? Which items are the most popular gifts on father's Day gifts?


    Shanghai: father's day shopping centre Promotion Enthusiasm is not high.


    Shopping malls are mostly women's children who say it is hard to buy gifts for their fathers.


    Yesterday, June, the third Sunday, father's day, but what to send to his father, but many people are puzzled, and the reaction of businessmen is also very cold. Reporter visits found that, unlike last month's mother's day, there are few posters and advertisements about father's Day discounts in Shanghai's major business circles. Even if individual businesses play "father's day family ties", it is hard to compare with the heat of mother's day.


    It's rare to buy flowers for my father.


    Last month, when mother's day came, shopping malls in various stores had early discounted activities. Advertisement Cards. But yesterday, reporters visited the major business circles in Shanghai, but found that the father's day consumer market is obviously cold and cheerless. In the long dream store in Changning District, a large shopping mall is full of electrical clearance, low price, new products listed, and even there are advertising messages for the Dragon Boat Festival.


    Subsequently, the reporter came to the 4 floor men's wear area to turn around, only to see 3. shops There is a small father's Day billboard in front of the door. "After all, most of the shopping malls are women, men seldom go shopping, and they are more difficult to buy, so shopping malls are not the main events of this festival." The store clerk said.


    Every flower shop in Shanghai is also embarrassed in this holiday full of warmth. Many businesses said that the arrival of father's day basically did not drive sales of stores, and there was almost no difference in peace. "We all need to place an order on Mother's day, but it's rare to buy flowers to our father. Although we have prepared some products, the sales volume has not fluctuating." Jingan flower shop staff said.


    Send father a "health"


    "It's hard to buy gifts for men, and it's even harder for them to buy holiday gifts." Said Miss Ho, a young white-collar worker. Miss Ho was very concerned about father's day. He began to think about what to buy a few days ago, but finally decided to go out for dinner with his family. "Women do not always have too many things. They can always send their mothers scarves and bracelets, but they can't always send dad belts or shirts. They will be criticized for being unpractical. Men will not pay much attention to this aspect, so it's really a headache."


    Reporters in the mall also saw two or three middle-aged father, each hand carrying a bag of things, in a good mood. "We are neighbors, and children don't know what to buy for us. Let's go shopping with some men, buy things for children, and buy a T-shirt for one person." Mr. Li said happily.


    A reporter's visit found that although the business atmosphere of father's Day is not as strong as that of mother's day, young people are still very interested in choosing gifts that are more affordable and healthier. Many white-collar workers choose to go to the home appliance market to buy massage equipment or a physical examination card. "Dad is the backbone of the family, usually the most stressful, we hope that he can be healthy and physical, so every father's day will choose something beneficial to health for my father." Mr. Liu said.


    Most children do is a warm SMS greeting: "when you were young, you led me, now, I lead you." Father's father's Day is happy.


    Hongkong: father's day leads the market, and the wealth is prosperous.


    Many young girls will drink tea, go shopping and eat with their father on father's day yesterday, so that the shopping malls and restaurants are prosperous. The number of shopping malls refers to the flow of people just past the weekend. Among them, the number of people in the mall of the letter and group has increased by 10% annually, and the new mall has increased 15% to 20%, driving the business volume to rise by about 20%. Shops selling men are expected to increase by more than 10%, and restaurants have started to fill up a week ago, and business has increased by 20%.


    Business is up about 20%. Restaurants are full.


    Father's Day is the day for children to express their filial piety. 4 shopping malls, including Tuen Mun city square, Fanling shopping mall and di Ting Xuan shopping mall, recorded 1 million 250 thousand people in the past weekend. Tuen Mun Plaza accounted for 720 thousand, an annual increase of 10%.


    Chen Qinling, general manager of the Ministry of letters and leasing, pointed out that the sales of men, such as electrical appliances and sporting goods, rose by at least 10% this month, and that their children were celebrating with their fathers earlier. Restaurants began to fill up a week ago. Yesterday, father's Day was more popular, with satisfactory results and a 20% increase in turnover.


    Hongkong Austrian Haicheng, the movie Transformers, has attracted people's attention. Cai Jielian, general manager of the letter and group store promotion, said that 15 feet tall soldiers were popular with men. Together with the Gold Coast shopping mall and Blue Bay Plaza, there was a total of 820 thousand passenger flow on father's Day weekend, an annual increase of 12% and a turnover of 13 million yuan, up 13% over last year.


    In the 12 shopping malls of the new territories, the number of people and businesses has also increased. Feng hung Yan, general manager of Sun Hung Kai Estate Agency Ltd., said that the total number of people in the past 3 days on the weekend was 3 million 650 thousand, with a turnover of 73 million, both of which increased by 18% over the same period last year.


    She pointed out that APM took the theme of "men's love" as the theme. Yesterday, the paper airplane flying competition attracted more "Chao dad", and the government announced 6000 yuan details to help stimulate the consumer market. {page_break}


    Tianjin: father's day shopping promotion flagship family ties


    Yesterday was father's day, and the major businesses in Tianjin played family cards to start a new round of discount promotions. Reporters in Tianjin, a large number of stores to see father's day as the theme of the publicity campaign came all the way, without exception, the family card. This year's father's Day is not only reflected in the creation of atmosphere, but also all kinds of sales promotion on father's day. 70, after 80 has become father's day's main consumer, will bless the form of gifts to his father, express their affection.


    Hangzhou: rainy days help push network "he" consumption.


    Buying a gift on father's Day is a must for father's watch. However, over the past two weeks, more and more people in Hangzhou have been fighting for "home" male "house" women. Therefore, buying father's Day gifts online has become the most important way of "he" consumption.


    Warm edition buy kneecap warm father


    25 year old Hangzhou blogger @ min V has been quite entangled recently. "Who wants to go shopping, who knows it rains every day." My mom suggested buying a knee poup or something. Dad has arthritis all the time. The weather has been bad recently, and daddy always has leg pain. Or is health the most important thing? "


    Obviously, there are a lot of people who have such thoughts. In Taobao search engine, the reporter input father's Day gift, the most sales is kneecap. The number one shop has sold more than 4000 pairs in recent days. It seems that whether in the shopping mall or online shop, traditional practical gifts are still the first choice for father's Day gifts.


    Happy couple towel to send parents


    Bo Hua @Me Xiaohua bought Dad's carefully selected gifts, couple towels.


    In fact, he would like to give him a gift, but I hope it will be unique. After thinking about it, I finally chose a couple towel, embroidered the name of my father and mother on the towel, and brought home. Dad must be satisfied, and my mother will love it! " The blogger said the names of both parents were abbreviated, adding a few auspicious words of health and happiness. The son sent such a pair of towels to his parents.


    Funny edition issued a certificate to laugh at Dad


    "In the world's best dad's election, he has stood out from over 6000 candidates with his great father's love and won the best dad award this year." This "best dad card" laughs 85 after Deng Jia, and of course makes fun of her dad.


    "What gift has been sent for a long time? Lighters, ashtrays, and thermos cups have been sent. I can see that this is fun and online!" Deng Jia told reporters that he arrived home this afternoon and sent it home to his father. Not only dad but also my family laughed! "


    The controversial version rented a dad to go home for the holidays.


    Father's day provides part-time dad services for children of single parent families. Sale agent dad, part-time dad, tutor service, accompany children to play... " Icefirre, a network seller, said in his online store that he wanted to sell himself to people in need on this father's day. He also introduced himself, "I have a high personal quality, a good poem and song culture, three years of work, weekends and leisure time, and provide tutoring for my children."


    Rent a dad to go home for the holidays, do housework and play with children? This "part-time dad", priced at 100 yuan, has made many bloggers shout "thunder people". Bo friend @ Shu ice: "rent dad? How can everything be commercialized? "Rent" lacked original goodwill and made things commercialized, profitable and secularization.

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