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    Guangzhou Department Store Entered The Discount &Nbsp In Advance, And The Market Increased By 60%.

    2011/6/20 10:42:00 49

    Guangzhou Department Store

     


    The price is high, the public consumption is careful, and there is no discount.

    Guangzhou

    Of

    Department store

    Businesses had to start early on father's day.

    Promotion

    Activities.

    Over the past weekend, a number of shopping malls in Guangzhou began to offer a full season discount, which is 10 days ahead of schedule.


    Shopping malls increased by 60%


    Xinguang department store held half off of the members' special events. The US East Department Store held 1 yuan for 2 yuan, and the modern top shop held 52% off promotional activities for most commodities.

    Yesterday, in Xinguang department store, the reporters saw the passenger flow was quite hot, and the dressing room and the cash register were lined up.


    Xinguang department store official said that three days of special membership, passenger flow increased by 60% compared with last year's activities.

    "Soaring prices make people more sensitive to prices, and low price promotions reduce the cost of buying, so that more people are in a rush."


    Many white-collar workers also say that inflation makes their "pear" big, and makes them more rational in shopping.

    White collar Miss Zhang said that the price of fashion brand clothing and women's shoes is getting higher and higher. A pair of shoes usually cost tens of thousands of yuan, and the skirt costs at least six hundred or seven hundred yuan. The original price is really hard to bear, so usually she will go shopping at the time of discount. Like this, the new sales promotion activities are all up to 4~5, although the discount is not cheap, but it is still within their own limits.


    Miss Lin, who is shopping for sandals, told reporters: "before looking at this type of shoes, but after playing thirty percent off, it needs more than 600 yuan. It is too expensive, so it is hard to make it half off."


    Ushered in a full discount next month.


    In previous years, the discount rate of Guangzhou department stores usually started at the end of June, and this year it was ten days ahead of schedule.

    "Clothing consumption in June is really weak, and we have a headache."

    Yesterday, the head of a large department store told reporters that clothing brands wanted to clean up inventory as soon as possible.


    A garment supplier who does not want to be named said: "as the cost increases, the unit price of goods increases every year. In order to better drive sales, we must advance sales and profit margins to avoid inventory backlog. Before such promotional activities such as those with greater intensity, there will always be some anti season products to participate, but now there is generally no stock in old goods, and in the past two years, new products have been allocated."


    Reporters at the Xinguang member's day also saw that most of the clothing and footwear products were below half off, and most of the clothing counters participated in the discount sale with Ji Xinhuo.


    Xie Shiping, general manager of Mei Dong department store, said that before father's day, businesses did not have such a big discount, and now they had to make bigger profits.

    He expects that a full discount in Guangzhou will emerge in July, and the price of clothing brands will drop sharply.

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