A New Era Of International Garment Trade In Humen

The picture shows the news conference of Humen one avenue.

Humen one avenue will become the world's chief clothing sourcing center, Humen first city life complex, the nation's first independent fashion brand business center, and build the world's largest export portal for foreign trade clothing, let the world appreciate the strength and style of Chinese clothing.

Lazi Humen innovative depth value business model

June 8th, the most watched national chain clothing.

The completion of the 1st Avenue in Humen promoted the first strong garment town in South China: Humen went to international fashion.

According to Song Lei, general manager of human and commercial vice president and management department, Humen's main road is located in Humen Binhai Road. The underground part of the road is located along the coastal road north from the sports road, across Tai Bao Road, Humen Avenue, South to Chang De road, the intersection of Binhai Road and Humen avenue to the dragon garden area, connecting the central square of Humen Park, with the layout of the upper and lower two levels.

The whole project can be divided into four formats, including land one exhibition, trade, land one city, one place and one place.

The total construction area is about 1 million square meters, with a total investment of 15 billion.

Humen land Avenue will provide five big rich platforms for the majority of merchants, including China's excellent garment manufacturers platform, China network store supplier base, China foreign trade garment export base, human and commercial national 300 thousand retailers supply base, Chinese excellent fashion designer brand foundation.

Humen one avenue will become the world's chief apparel.

Zhou Lun, Secretary General of Guangdong apparel and apparel industry association, said that the exclusive business model and many strategic partners of the one avenue were the first time for the clothing and apparel industry association to sign a strategic cooperation alliance with Humen one avenue.

Yang Weipeng, general manager of Chongqing Banan project on the 1st Avenue, shared the successful course and mode of operation of people and Commerce for 20 years with guests and journalists.

As one of the main brands of Hong Kong listed companies and commercial groups with 20 years of experience in developing and operating specialized underground shopping centers, the 1st Avenue has now developed more than 40 chains nationwide. It is expected that by 2012, it will grow to more than 100, with a total area of 10 million square meters.

General manager Song Lei said: "one avenue has developed more than 40 chains in the whole country, and more than 100 will be developed by the end of next year. There will be 300 thousand retailers in these one hundred chains. These will be customers of one avenue in Humen, because the members' exclusive platform, network platform and free logistics will be reduced to the maximum extent, and the cost of clothing will be reduced to the maximum. With the positioning of the global fashion exhibition center, there will be more than 10000 wholesalers, and the choice must be excellent and powerful manufacturers, which are the most welcomed elements of retailers.

It should be said that we are collecting excellent real strength manufacturers and wholesalers resources for these 300 thousand retailers, not just commercial real estate.

People often say, "wise men have no regrets" and "brave men are boundless". When opportunity comes to you, you only need wisdom to identify, you will not miss the chance to succeed.

The four criteria for successful marketing are: 1, whether the location of the location is superior, 2, whether the location of the shopping mall is accurate, and whether it meets the development needs.

3, whether the market operators have experience and strength 4, whether there are advanced concepts and scientific and effective means in the operation of shopping malls.

Humen, China's first garment Town, China's most dynamic center of Guangdong, Hong Kong and Macau economic circle, the birthplace of China's clothing wholesale industry; Humen one avenue, the world's largest clothing exhibition and Trade Center; the largest and largest domestic civil air defense engineering development and business investment and operation management company, the first Hongkong listed underground business enterprise; and the one avenue, deep value business mode.

Upgrading to create the eighth generation commercial complex

China's clothing export relies heavily on traditional modes such as trade fairs, and today, with the rapid development of e-commerce, many foreign trade enterprises should expand the international market with the help of the "offline Exhibition + e-commerce" mode.

In 2005, when China entered the first year of the post quota era, China's apparel industry was rising rapidly, and it also encountered unprecedented challenges. It summed up in eight words: manufacturing power, small brand country.

This is mainly manifested in: large quantity, but low product quality; heavy manufacturing, but low R & D capability; strong production, but poor marketing; heavy products, but weak brand building.

In the face of the current government leaders put forward the eight character policy: upgrading grades, branding.

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Located in the Humen pport hub, Humen one road through the Guangzhou Shenzhen Expressway, Humen bridge, Beijing Zhuhai Expressway, Changhu expressway, 107 National Road and so on, 30 minutes to Shenzhen Baoan Airport, 60 minutes to Guangzhou Baiyun Airport or Guangzhou Railway Station, the Pearl River Delta Intercity fast track is connected to Humen main road at the exit of Humen, the radiation radius of one hour radiates the whole Pearl River Delta economic circle.

Humen, one of the main roads, will bring a powerful boost to the upgrading of Humen's garment city.

At present, the professional market in Humen covers an area of about 300000 square meters and about 1 merchants.

One avenue in Humen invested heavily in 15 billion to build 1 million square "eighth generation commercial complex", which means that Humen's business expanded three times more quickly.

What is more noteworthy is that, with its mature marketing and management concept, Humen one avenue has established an industrial technology innovation center, an industry website, an enterprise management information system, an intellectual property protection and application center and other institutions through the information technology mode in the traditional garment industry. It will build a large-scale interactive platform to integrate all the garment enterprises in the whole country and truly form an aircraft carrier. It will radiate the whole world, greatly enhance the core competitiveness of Humen's economy, and promote Humen to become the world's largest garment sourcing city.

Therefore, Humen one avenue has become the key project of Dongguan in 2011, and is one of the three major projects in Humen's 12th Five-Year plan.

To build a supplier base of China's clothing online store is a key project in Humen's 1st Avenue. At present, the 1st Avenue is implementing an electronic trading platform to increase the channel of China's garment export.

One avenue in Humen has created the Pioneer Park of China's own brand, Di Yi Chi Hui.

Di Yi Zhi Hui is a strategic promoter to assist Chinese garment enterprises from raw materials processing to brand realization, and is the Silicon Valley of China's garment industry.

First, through the excellent design of the whole country, let the original design communicate directly with customers in the long term clothing exhibition, effectively link the independent intellectual property rights with the enterprise's own processing advantages, fundamentally solve the problem of the lack of creativity in the enterprise's brand design, and realize the effective cultivation and support of China's brand development and promotion under the linkage of the more than 100 projects in China's one Boulevard Bureau.

For those enterprises that only stayed in the raw materials processing industry in the past, they will become more than 30 retail businesses with independent intellectual property rights.

At that time, more than 30 10000 retail outlets in the country can see goods, orders and goods on the Internet to two wholesale outlets in Humen and Guangzhou, which will form an incomparable strong sales backing for wholesalers in Humen.

It is understood that the 1st Avenue is the commercial development project of civil air defense, which is operated by people and Commercial Holdings Limited. It is the most representative and main business operation form of people and Commercial Holdings Limited. It represents the ideal of people and Commerce in the field of business -- "the eighth generation clothing business complex". With the support and support of provincial and municipal governments, it integrates logistics, commerce, information, customer service, financing, promotion and policing. This new business operation mode "the eighth generation clothing business complex" has become the international trade mark of clothing industry.