Haining Will Now Expand The Leather Culture Of Its "Brand Base".

June 23rd hearing

Xu Yong, honorary president of China Light Industry Federation, honorary president of China Leather Association and Shen Linong, Secretary of Haining municipal Party committee, attended the ceremony.

According to the introduction, the five phase of Haining China Leather City and the brand life hall are located on the north side of Haizhou Road, the east of the West Ring Road, and the west side of the Sha Jing port. The total area is about 182300 square meters, of which the commercial area is about 131540 square meters, the hotel apartment area is about 28100 square meters, the supporting basement area is about 22660 square meters, including two 26 story hotel apartments and 7 commercial centers, and the hotel apartment and commercial center are interconnected by the corridor.

Haining China Leather City five phase brand life hall held a foundation laying ceremony in June 21, 2011, and plans to complete business invitation in late 2011, delivered in 2012 June, and opened in September.

The design and management of the five brand life hall of Haining China Leather City has absorbed the advanced international concepts. According to the successful experience of the 124 phase of Haining Leather City in China, and relying on the advantages of Haining's booming leather industry, the management advantages of leather city, the advantages of tourists, the advantages of radiant superiority and popularity, it has gradually been developed into a large and professional market in East China and even the whole country, with fur, leather clothing and luggage as the leading products.

The market operation mode is mainly based on the large bay living hall, which provides wholesale and retail business and comprehensive services, providing one-stop sales of all kinds of leather and fur products of a single brand.

The competitive advantage of Haining China Leather City is mainly reflected in the strong leather professional public marketing platform, which is embodied in the close partnership between various specialized markets and leather manufacturing enterprises that have been established. This relationship is established through the leather city's long-term service for enterprises and the development of enterprises.

To consolidate this relationship, we must continue to take the lead in the industry, grasp the trend of industry development and market demand, and establish a more perfect public marketing service platform for enterprises.

In the form of living hall, we build a specialized market integrating fur, leather clothing, bags and so on. Through the mature public marketing service platform of leather city, we can greatly enhance the management level of the existing business enterprises, promote the effective extension and product integration of the leather city's business products, give full play to the gathering role of the specialized market, make the living hall with the integration of fur, leather clothing and bags as a bright spot in the leather market, enhance the competitiveness of the leather city, and lay a more solid foundation for the long-term development of the leather city.

Deputy director of the China Leather Association and chairman of the China Leather City of Haining, Ren FA said that Haining China Leather City has been advocating the commercialized market. The first phase two phase and the four phase set up the image of the avant-garde comprehensive commercial buildings. The five phase and the brand life hall will continue the architectural concept of the cultural and brand professional market group of the leather city business, vigorously promote the commercial culture of Haining China Leather City, and further improve and optimize the AAAA level commercial tourist attraction.

At today's ceremony, Haining China Leather City Co., Ltd. also signed a strategic cooperation agreement with China's real leather clothing Wang, Jude P Ini, name dress enterprises and so on.