Zhejiang Ranshall: The First Store Of Brand Clothing Has Appeared In Beijing.

Beijing Olympic Sports Center Zhejiang Museum of fame officially opened recently. Except for rice wine and tea, Zhejiang Ranshall Vedin Garments Co., Ltd. as the only clothing enterprise to appear in Beijing, is also the first store in the country. At the same time, the company invested about 4000000 yuan. Tmall Online stores are also busy.

" Lang sal "Is a clothing leading enterprise in our county. After years of cultivation, it has formed a one-stop production entity from textile, printing and dyeing to clothing, covering the middle and rear end of the whole textile industry. Last year, the company's self export amounted to US $18 million 510 thousand, and several of its brands entered the European and American markets.

Although the two brands registered in New York, the United States and the "Wei Si" brand, are quite influential in the local market.

Last year, "langsar" adjusted the development strategy of enterprises and focused on developing the domestic market. Only degree "And" only think "two brands are repositioned, targeting 20 to 40 year old men, and pushing men's casual wear. For this reason, on the basis of absorbing foreign clothing styles and focusing on fabric environmental protection, aiming at the characteristics of domestic consumption, the company invites professional male casual wear designers to develop new styles, focusing on environmental friendly fabrics, fashionable flowers, and exquisite details.

After a large number of preparatory preparations, "langsar" opened its first stores and online stores in China. Gu Jieping, chairman of the company, said that this is a key move for enterprise upgrading. With the further development of the western region, the labor force in Jiangsu and Zhejiang provinces has increasingly become a constraint point for the development of enterprises. Especially for the labor-intensive enterprises such as clothing, strong design, research and development and terminal sales are a good way to extricate themselves from the plight of the labor force. At the same time, as a clothing enterprise, to establish a hundred years brand, relying on creating brand, a good clothing brand can achieve an enterprise, or even achieve the image of a city.

"Making Internet brand is also an attempt. The main concern is the autonomy of the network brand to the garment enterprises." Gu Jieping said that doing the same clothing, giving customers a list, the right to choose customers, not to mention creativity, and do their own brand, can be more flexible and initiative. In order to better understand the needs of consumers, "langsar" has also launched the online customer service "tailored" personalized service.