Men's Week: Collective Memory And New Luxury

The fashion events in June were finally focused on men. The 2012 annual spring and summer men's conference was staged in Europe T stage. On the 18 th -21 day, the Milan men's dress week opened 38 fashion shows and nearly 30 exhibition shows, while 22 men's week in Paris on the 22 day had 50 games. What attracts us is not only the beautiful clothes, but also the fashionable men who rush to the front. They have both the old fashion icon and the new superstar.

Collective memory

Now even the demolition of a footbridge and the suspension of a bus will be included in the category of collective memory. So it is natural to call the "collective memory" in the fashion week of Milan this year. I remember that when I was young, I first recognized that the top men's clothing brand was Versace (Versace). As early as the early 90s of last century, the tall and well mannered male stars in the entertainment circle of Hongkong seldom bought, but the official bone of dawn could always support the European brand suit. So some magazines used the position of the big plate to introduce the collocation demonstration between dawn and Versace. Today, although the figure has increased more than one yard, and rarely wears fan's suit, it has responded positively to the fashion week's call and has been on the first row of the Zegna Ermenegildo fashion show for several consecutive quarters. Especially this year with a bright silver but not frivolous suit with black frame glasses appeared, calm has Taiwan type, a crowd after eighty, seventy fans feel very gratified.

Kaneshiro Takeshi, who is also familiar with his face, and has appeared in the Armani series fashion show as spokesperson, although he endorsed the brand of the young vice line, but at the main press conference, he paid much attention to it, and even the designers went out to meet and exchange themselves. But now Kaneshiro Takeshi is walking on the path of maturity, and his beard is not to mention. His style of clothes is also gloomy, which is far from the appearance of his shoulder length hair and white T-shirt just three years ago. Compared with him, designer Armani has remained unchanged for ten years.

New expensive order

In order to enhance freshness, fashion occasions like to pull new people into the game. Some of them may become the backbone of the future. But some of them may be short-lived characters. As for who will be defeated, watch them now.

The new generation of male stars at the age of 20-30 is the object of the fashion brand's active promotion. This year, Shawn Yue, a model figure, is outstanding. He was invited by Salvatore Ferragamo to become a rare young actor in Hongkong in recent years. A little black dress with a retro collar and a white shirt with a lapel collar is the highlight. But what makes people more energetic is the "man Lang Lang" - Dou Xiao, who starred in Zhang Yimou's film and became famous. This year, he is not yet 23 years old. He has appeared in the Dior Homme show with an unconventional casual dress. He has never been too harsh with a lot of big players.