Integration Of Shenzhen'S Clothing Industry From The Perspective Of YOUNGOR'S Integration Of Production And Finance

We can be optimistic:

In the twentieth issue of Chinese entrepreneur magazine published in 2010, "split YOUNGOR" was put forward in the end: "foreign investment is a tiger, but it brings great uncertainty to YOUNGOR. The development of real estate is a pig with huge appetite, which means enormous financial pressure, and the high-quality clothing business is a cow that bears no burden.

The three animals with different habits are in a cage.

The more realistic way is to buy two "shells" by Li boss, and put the three businesses into three listed companies.

Before that, there was a company in China that made contributions to the three fields of industry, logistics, real estate and finance.

Personally, I think this can only be a history of the past. Today, with the central enterprises and large state-owned assets as representatives, we should actively integrate the resources of the industrial chain, strengthen the main business and strive to be able to protect the national industry and national brand in the age of global competition, which should be more suitable for the current environment.

In Hong Kong and Taiwan and abroad, the vast majority of attempts to build up three industries in industry, real estate and finance ended in a tragic ending.

In the end, it is all around the main business and the industry + real estate + finance mode to actively integrate resources in the industrial chain, such as GE, UPS, etc., they have financial institutions such as banks, leases, trusts, insurance and so on, which are mainly controlled by their main industry groups. These financial institutions provide deep related services for their main businesses.

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In fact, during every bubble period in China, everyone will find that capital is on real estate and stock.

Therefore, some people went deep into the study and further found that after 30 years of development, China's real estate industry has gradually entered the era of real estate and financial integration in real estate finance (as below). Chinese traditional industries have gradually entered the era of integration of industrial capital and financial capital, forming a "upstream and downstream integration system of" main industry + real estate + trade logistics + financial services ", and actively tackling the global industrial chain competition.

When more and more foreign countries

Today, YOUNGOR must return to the main garment industry.

In the capital market, Jinjiang has a total area of only 721.7 square kilometers, but there are more than 20 listed companies, men's clothing enterprises, seven wolves, Jin Ba, Qipai, Li Lang and nine Mu Wang.

These very strong counterparts are the princes who have to face and conquer YOUNGOR as the real king of China's clothing industry.

In the eyes of the post-80 consumers, YOUNGOR seems to be out of the line brand, only for men over 40 years of age.

Data show that YOUNGOR's ability to reduce premiums declined in recent years. The operating profit margin of the main product shirts fell from 50.23% in 2006 to 29.37% in 2009.

In 2010, the chairman personally led the promotion of garment industry upgrading, and almost all sales meetings were attended by him.

YOUNGOR emulates foreign enterprises and divides them into different brands according to their colors. It releases brand names such as golden YOUNGOR, green YOUNGOR and orange YOUNGOR at one go, but it has not been recognized by the market.

Transformation is not as simple as launching a brand, and like the pformation of the seven wolves, it needs a tremendous change and needs to be completely pformed into a brand thinking.

Recently, discuss with the elite of garment industry at home and abroad.

At present, the total number of clothing companies that sell more than 1 billion yuan annually, including YOUNGOR, has an average of 1% investment in brand building, while the average investment in international clothing brand construction is over 10%.

Jiang Hengjie, executive vice president of China Apparel Association, pointed out that if China can not become a commercial power, it will not be able to become a brand power. Business pformation is one of the last changes in China. The potential value of industry, technology and brand needs and can only be converted to market value through business, otherwise it can only be the cost of zero value or negative value.

The voice of "pattern is king, channel winning" echoes throughout the clothing industry.

Not only has there been a number of innovative models of clothing business channels, clothing leading enterprises have begun to practice business innovation.

International brands are also landing on China's clothing business battlefields in the light of China's market mode. The majority of small and medium-sized enterprises are in urgent need of business innovation to bring about breakout.

China's clothing industry is likely to generate 10 billion yuan, 20 billion yuan or even 50 billion yuan in the reshuffle. We expect that YOUNGOR can fully tap the potential and integrate resources, give full play to its experience of marching into the financial and real estate industry these years, and gradually develop its clothing main industry's sales regulation, clothing industrial real estate, clothing commercial real estate (wholesale market and chain store), garment industry mergers and acquisitions and investment funds, and garment industry financing support for small and medium-sized enterprises, so as to contribute to China's local garment industry and brand building.

The financial crisis promotes the integration of women's clothing industry in Shenzhen and its integration with finance.

Shenzhen clothing is one of the leading industries supported by the government. Women's clothing is also the best in Shenzhen's clothing. According to statistics, Shenzhen women's clothing occupies half of the country, with a total output value of about 100000000000.

Nevertheless, compared with the famous brands abroad, Shenzhen women's clothing is also very powerful and can't compete with foreign brands.

The Shenzhen municipal government is deepening the adjustment of industrial structure. In such a strong change, the garment industry is bound to carry out deep industrial upgrading and pformation of the industrial development mode. The core of this upgrading is to pform the concept and cognition of "fashion industry" into "fashion and creative industry" and actively combine financial capital with innovation.

In 2008 the global financial crisis, Shenzhen women's clothing development opportunities gone forever, this time entered the Shenzhen women's clothing integration differentiation period.

This stage embodies two typical characteristics: first, the sharp decline of the new brand's entrepreneurship, and the successful brand must have vitality; two, the disappearance of the brand and the strong growth of the brand, the steady growth of the brand with strong learning ability, and the beginning of diversification and multi brand development.

In the first ten years, the women's clothing brand in Shenzhen has been 30% or more fading out of the market at this stage.

As a benchmark enterprise in the industry, YOUNGOR took the initiative to attack the real estate and financial industry on the basis of the small profits pressure of its main business. However, after many problems appeared, it began to calm down and think, learn and learn from the stone of the international industrial financial holding group.

　　如果，深圳女裝產業積極布局國際市場，并同時與資本市場運作同步，分別在其企業和產品有一定影響力的深圳、香港和歐美布局上市公司；與此同時，積極聯合深圳房地產伙伴在目前房地產業宏觀調控之際，積極進入與其主業相關的服飾工業地產、中小型服飾專賣店地產、大中型服飾百貨地產、服飾物流地產、服飾行業電子商務；進一步在目前中國服裝行業新一輪大洗牌之際，積極推進以品牌圍剿為目的的并購重組；金融是深圳核心支柱產業，具有相當的創新基礎和國際資源整合優勢，深圳女裝產業還可以在雅戈爾進軍金融業的經驗和教訓基礎上，大膽抓住目前中國全面深入推進產業資本與金融資本結合的大好機遇，學習借鑒國際金融控股模式，通過在國內、香港和歐美控股銀行、信托、租賃、保險等金融機構，積極開發與其主業配套的服飾產業金融服務。

To sum up, we can hope for optimism:

Shenzhen garment industry, represented by women's clothing, is likely to produce an annual sales of 10 billion yuan, 20 billion yuan or even 50 billion yuan in this shuffle. It will make a model and benchmarking contribution to China's local garment industry and brand building.