Luxury Brands Rise Two Degrees! The Depreciation Of The Euro Allowed China To Settle Its Consumers.

A $30 thousand package price increase of nearly 10 thousand yuan has become a common phenomenon. Since March, luxury brands including LV, Dior, Burberry, Cartier, Celine and so on have raised the price surges, ranging from 5% to 30%.

Nearly 10 front-line cosmetics collectives Price increase

Yesterday, Bobbi Brown's loyal fans should be in Yintai. Department store Tianyi shop after the cosmetics area wandered around a bit annoyed. "Some time ago, I was busy shopping, but I didn't expect it to be a few days late. The two products that I always loved were expensive." Yan Yan's two products are Bobbi Brown's eye liner and Concealer pen. The original price is 250 yuan and 320 yuan respectively, and the price adjustment is 280 yuan and 380 yuan.

Bobbi Brown is not the only price cosmetic product. brand 。 This reporter has learned that during this period, several cosmetic counters in several large shopping malls in the city have raised their prices collectively. Beginning in July 1st, Estee Lauder group's Estee Lauder, Clinique, Lamer, Bobbi Brown and other 5 brands generally raise 5% to 8%. Basically, each brand has 10 to 20 categories of goods listed on the price list, which has not yet calculated the same category of different color number of products.

Estee Lauder anti wrinkle moisturizing eye cream from 480 yuan to 530 yuan; Clinique's sunscreen cream from 270 yuan to 320 yuan; Lamer 50 ml essence emulsion rose from 2200 yuan to 2350 yuan; Bobbi Brown Concealer pen from the original 320 yuan to 380 yuan.

A month ago, L'OREAL group had just gone up the price. Its Lancome, Biotherm, Armani and other cosmetics and clothing brands all raised their prices, and the price range was 5% to 8%.

　　 Multiple luxury goods prices rise two degrees this year

The price of first-line cosmetics has increased, and luxury goods have risen in turn. Many of them are already raising prices two times this year.

Cartier sales staff of Ho Yi Avenue confirmed that Cartier had completed the price adjustment in July 1st. The price range covers a range of products, ranging from 8% to 20%. As a matter of fact, as early as March 17th, Cartier had already raised its price by 5% - 10%. When the reporter asked if the price rise would be the last time this year, the salesmen said frankly, "not necessarily".

Coincidentally, LV Louis Weedon also raised the price of a full range of products two weeks ago, with an average gain of 6%. In March 1st this year, LV has experienced a full price increase, with an average increase of 5%.

In the early wave of rising prices, many luxury brands have already realized their value. Since April 28th, the classic items in Chanel shop have also been adjusted for price, up to 20% - 30%. Bally, Dior, Burberry, Celine and other brands also followed the ranks of price increases, and some commodities rose by 5% to 15%.

　 Luxury goods, what keeps you up?

What is the reason and strong support for the frequent rise of luxury goods?

Some brands have reasons for rising cost of raw materials. Industry experts point out that from the point of view of cost estimation, luxury brands should not be the most expensive ones, and their profit margins are very high. Luxury goods are basically three points cost and seven profit.

The depreciation of the euro may be a reason. The World Luxury Association issued a report in Beijing in June 9th that the depreciation of the euro will accelerate the global price rise of luxury goods, thereby preserving the brand's high value image.

There is also a greater possibility that luxury brands will be determined in the Chinese market. The strong consumption power of Chinese luxury goods has also brought luxury brands to China's mainland market.

Luxury brands are increasing the intensity of distribution in the domestic market, according to a Ningbo luxury goods industry. "Like OMEGA, Cartire jewelry and so on, the latest launch of several new products will be selected in China, which has always been the focus of the European market."