Where Is Dalian Fashion? The Development Road Of Dalian Garment Industry

　　 fashion The industry should find its own position and at the same time straighten out the whole fashion. industry chain Relationship between elements

Northeast people love beauty, especially in Dalian.

"Rice belly, dacron trousers." This is a popular joke in the 70s and 80s of last century, depicting the Dalian people who love to wear more than they like.

In the planned economy period, do not say Dalian, I am afraid most of the northern provinces and municipalities are mainly corn. The "Dacron" is the transliteration of Dacron in English. Nowadays, it is usually called "polyester", which is a better clothing material at that time. "Dacron" usually refers to plain woven polyester fabric. It is lighter and suitable for summer wear. Twill polyester is called "polyester card". It is usually used for autumn and winter wear. It is washable and durable. It is very popular. At that time, it would be a luxury for young people to get married and make a dash suit.

　　 Dalian It is a coastal city located at the southernmost tip of the Liaodong peninsula. Due to geographical and historical reasons, the processing and production of suits and other garments have been in the history of nearly one hundred years. In 1960s, a small number of enterprises began to engage in garment processing export. Although most enterprises were closed and semi closed before opening up, the advantages of port cities, the experience of garment processing and export and the regional culture of Dalian people's "love beauty and love wear" have made Dalian's clothing industry feel the fashion of the first time, touches the pulse of international fashion, and has the desire to keep pace with the times and catch up with fashion.

Opportunities always favor those who are prepared. In the early days of reform and opening up, the Dalian garment industry seize the opportunity to seize this golden opportunity. Therefore, an agreement on the introduction of equipment by means of compensation trade has been successfully signed.

By the middle of 90s, Dalian's garment export professional factory has developed from five to nearly 100, and equipment technology has reached the international advanced level. Because of its advanced equipment and exquisite workmanship, Dalian garments are exported to more than 50 countries, regions and nearly 30 provinces, municipalities and autonomous regions. In particular, Western clothing, children's wear, shirts and jackets and other products are in short supply.

As one of the important garment production bases, Dalian has provided fashion exhibits for many times to overseas exhibitors. The Dalian Institute of clothing has provided samples of the "national team" five times a year for overseas exhibitors. A total of 193 pieces have been selected, creating the highest record of the same industry in the country.

Some people say that the clothing industry is one of the most thorough privatization industries in China, and private enterprises are naturally able to adapt to the market economy naturally. In the process of transformation from "state owned" to "private", a series of well-known clothing enterprises and brands have emerged in Dalian's clothing industry. Among them, "Yang Yang", "Sang Fulan" and "Si fan" are among the best.

The obscure and obscure Dalian costume was famous. In 1988, it was born in Dalian, the International Festival of clothing.

Different from other clothing festivals, Dalian clothing festival has played a role of "city card". It has added a touch of fashion to Dalian's coastal tourism city, and has also played a crucial role in the development of Dalian's clothing industry.

In April of 2011, the first "Dalian spring and Summer Fashion Week" also came to the surface.

On this fashion week, "the creation of YOUSOKU", "Si fan", "Fu mani", "Ren Gu" and other new generation of energetic Dalian Industrial University, together with the "Declaration of release", use their "youth awakening" to further reveal the future of Dalian's fashion industry.

2011 the spring and summer fashion week in Dalian is a good start. Dalian fashion industry is no longer only a platform for "Fashion Festival". "There will be fashion releases in spring, summer, autumn and winter." as Tian Ping, President of Dalian garment industry association, said, "this is good news for Dalian to build China's famous clothing city and international fashion capital."

There are many highlights during this fashion week. Through this "fashion" conference held during this fashion week, we can see that many brands are still very attentive to participate in this fashion week. Although there are not many models in the field, every fashion that models wear can still be seen brightly. Moreover, unlike all kinds of fashion shows held in Beijing, all the performances during the Dalian fashion week are very punctual. The reason is that the traffic condition in Dalian is better than that in Beijing, and it must be related to the attitude of the organizers. In this regard, it should be said that the staff of the Dalian garment industry association has worked hard.

Two little things during the fashion week are worth considering in the industry.

One thing, in an evening fashion show, a reporter came in and took up the habit of taking part in the fashion show. He sat down to the position of T. Who knows, immediately, the scene staff came over and said, "sorry, these seats are left to the leaders." The reporter showed his identity, and the staff said he had given the media a good place. The reporter came to the "media Gallery" according to the instructions and felt very sad. The so-called "media seats" only left a few chairs in the innermost position on the edge of the T platform. This location is good for the general audience, and can enjoy the model's performance at close range. However, the media not only came to appreciate it, but also needed to take pictures and report. No way, reporters had to run behind the "leadership seats", found a suitable location, standing and taking some.

The second thing happened during the show. In the minutes of waiting for the opening ceremony, the reporter played with his camera and prepared for the photo. Suddenly, he heard behind the two audience: "I heard that this activity is sponsored by the government." "Of course, otherwise, who will do such a loss?"

Reporters did not verify the authenticity of the matter, but according to the usual practice of the country, the audience's statement is probably not groundless.

Under the current mode of economic operation in China, the government is more like a parent. It likes to "arrange" some business activities that should be done by enterprises. To a certain extent, this has promoted the development of the economy, but at the same time, it has also left some drawbacks. For example, like children under the Chinese education mode, they feel that learning examinations is for adults. They have scored 100 points and have material rewards. If they fail, they will feel that they have nothing to do with themselves.

Brand show, of course, is to better publicize themselves, to convey fashion information and consumer ideas to consumers. Enterprises do their own brands. They can not expect to invest money immediately, nor can they expect every investment to earn. Making brand is a kind of Kung Fu, and it is a kind of persistence. Holding the mindset that "no profit can't afford to get up early" can't do the brand.

On the other hand, if you don't need to spend your money to make a show, will the enterprise do it with your heart?

Judging from the show of the evening, "Si fan" has worked hard for this show, but can it ensure that other brands are so attentively?

From this spring and summer fashion week in Dalian, you can't help thinking of the world's top fashion week in Paris.

If you want to take part in the fashion week in Paris, you won't depend on how many clothes you sell, how many workers you have, or which government is going to arrange it. It depends on whether the designer is really talented in fashion design. The French fashion union spends so much energy on the threshold of Paris fashion week. The ultimate goal is to make the brand succeed in business.

Frenchmen also plan fashion week in the commercial chain, leading the fashion industry. And some of our fashion week seems to be a little bit different from the whole fashion industry chain. Many of them are sponsored or even arranged by the government. The best location is left to leaders at all levels, not buyers and media.

In the final analysis, business is business. An industry has been done well, and all sides have come to add to it.

Nowadays, OEM is getting harder and harder. This has become the consensus of the industry. With the "recruitment difficulty", the "electricity shortage" is constantly emerging, and the profit of processing will become thinner and thinner. The way out for fashion industry is still brand.