"Sabre" Clothing: A New Concept Of "Outdoors"

"Two lengthened Hummer and two huge hot air balloons..."

The "Sabre" outdoor brand opened the curtain of 2011 autumn and winter new products in a unique way.

At the press conference, along with the beat of pop music, all the outdoor 2011 autumn and winter new products, which are widely expected, are unveiled. The brand new concept of "Outdoors" category, the cool and fashionable clothing style, has brought a strong visual impact to the audience on the interpretation of many famous models, especially the "Pu Jin" military outdoors suit has aroused the excitement and excitement of the brand dealers.

Liu Xinzhang, the brand leader of "Sabre" brand, said that the "Sabre" brand is a brand DNA with "outdoor outdoors" shoes and clothing with a series of products. This category is the world's first and unique.

As early as in 2006, when Russian President Putin was hunting in the countryside, he wore a military knife brand military leisure wear, and then became a loyal consumer of the brand.

On the launching ceremony of the "Sabre knife" brand in Asia, we launched the "Putin" version of the outdoor outfit according to the characteristics of domestic consumers, hoping that the clothes that the president wears also can go into the life of Chinese consumers.

At the same time, we also hope that the "Sabre" brand can better meet the needs of the domestic consumer groups in the future. Therefore, we will vigorously develop the domestic market in the future, and strive to take the operation route of the international brand store.

The "army knife" 2011 autumn and winter new products

It is reported that, as early as December 2006, the world's major media rushed to publish a piece of news: "tough guy Putin's outdoor life". He reported a group of photos of Putin, a Russian President, who was hunting in the Siberia River Valley. When people were impressed by the image of Putin's masculine and handsome tough man, he was amazed by the military leisure suit he wore.

What brand of clothing did it come from? Where did it come from? What unit did it produce? Finally, some people were surprised to find that Putin's outfit came from China.

Liu Xinzhang said, "army knife" from the beginning of brand creation, established a brand new way to avoid the localization route of homogenization competition.

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His interpretation of his original "army outdoors" category is: War, the wound of the earth, the tears of mankind; standing at the starting point of the new century, we look back on war and hope for peace. The hope of "Sabre" is to let people throw away weapons, abandon force, and build a sword and plough together to build a simple outdoor natural life together.

Take the blue planet we live in as a beautiful home shared by all mankind.

In line with the love and hope for peace, "Sabre", inspired by the product positioning and brand image of the armed forces, inspired people to think deeply about the cruel war era and the beautiful peaceful life. In such a unique way and with good intentions, they warned the world to take warning from war and create peace together.

The harmonious coexistence of man and the natural environment is endless in the virtuous circle of respecting the laws of nature.

This concept has now achieved the concept of "army outdoor style" created by the "Sabre" brand, which has created a new type of clothing without people.

The design of the "Sabre" army outfit is inspired by the unique military uniforms of various countries. The military uniforms of various countries are merged into the exotic cultural elements of their respective countries. Moreover, with the reincarnation of the fashion industry, the fighting equipment has infiltrated into the current trend of fashion.

"Sabre", based on foreign military uniform, has developed a new outfit for military outdoors, which has made a big hit in the market trial sale, and achieved a far exceeding expected sales target.

While increasing the strength of "Outdoors" product development, the brand has increased the research and development of products such as shoes, hats, knapsack, knives, lighters and so on, and realized the serialization of military knife outdoor products.

Today's "Sabre", which is a huge global outdoor wave and nearly 20 years of experience in the development and manufacture of military style products, has begun the brand operation process of the Chinese market.

The military knife culture, which is rooted in military culture, reflects military character and burst into military pride, has been favored by more and more consumer groups. From the beginning, middle school students gradually extended to young people, or even middle-aged people aged 45 or so.

Suzhou brother Ying outdoor equipment Trading Co., Ltd., like "overnight spring breeze", has also had more than 100 dealers at all levels throughout the country.

In the face of the current market situation and prosperous brand prospects, chairman Liu Xinzhang has developed a strategy of "army knife" brand development: Changshu is the center of the clothing industry, which is the center of operation of the clothing industry. By expanding the quality channel terminal and expanding the product line, it will radiate all the cities in the country, and further expand the international market, so that more "Putin" characters can put on their clothes, and let more and more consumers like "Sabre" brand get the presidential wear experience.