Camilla Al Fayed Becomes The New President Of Issa Brand

Harrods former holder Mohamed's daughter Camillla Al Fayed became the new president of Issa brand, and Issa brand designer and founder Daniella Helayel will continue to be the creative director of brand.

Camilla Al Fayed holds a 51% stake in Issa brand, which will help brands implement global expansion and development plans.

Camilla Al Fayed said: "I trust Issa brand very much. For a long time, I really appreciate the design and originality of Daniella Helayel.

Her achievements have been achieved through these eight years' efforts. I think she needs a partner very well now to help her achieve the goal of entering the global market.

Issa brand has been loved by the new princess Kate and her sister Pippa Middleton. Its brand was founded in 2003 and debuted at the London Fashion week.

Helayel commented on the upcoming collaboration with Camilla: "I am very happy to work with Camilla, and we will try our best to make Issa brand more and more successful, and we have very clear ideas and strategies for brand development in the future.

The high retail means of Camilla will surely create a success for the Issa brand. "

Camilla Al Fayed said: "we will restructure the brand's business model. In the future, we will establish online shopping websites, and then we will set up independent stores, mainly located in London and Brazil.

The long-term plan for the future is to build the brand into a life concept brand, and launch a series of children's clothing and furniture.

And Mohamed Al Fayed has just acquired the online shopping designer discount shop Cocosa, which will mean that he returned to the retail industry after selling Harrods in May last year.

To a certain extent, this acquisition will also mean that Mohamed Al Fayed will plan to create a new stylish Internet kingdom.

Cocosa brand formerly owned by Bauer Media, founded in 2008, sells Alexander McQueen, Alice Temperley, Halston Heritage and other high-end brands.