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"Da Vinci Code": Frequent Hidden Rules In Clothing Industry

2011/7/16 8:47:00 47

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Da Vinci Code Clothing Industry Frequent Latent Rules

Its agents sell more than 100 international brands such as Versace, Fendi and Lamborghini.

Vinci

Furniture has recently been exposed by CCTV's weekly quality report.

Through investigation, Da Vinci sells furniture not imported from Italy, and raw materials are not solid wood.

Subsequently, Da Vinci furniture company held a news conference to admit that its furniture was not part of Italy.

Original

Imported.

This triggered a heated debate among micro-blog users.

After this follow-up report, netizens have said that Da Vinci lied about foreign furniture, which is common in the clothing industry, and has formed a hidden rule phenomenon in the clothing industry.

Many domestic small workshop costumes, just go abroad to register a circle, came back to flaunt that they are made in Italy, made in Germany...

The "Da Vinci code" of fake foreign goods, such as inferior clothing prices, imperfect after-sale services and lax supervision, result in many problems such as the difficulty of safeguarding consumers' rights and so on.

Fake foreign goods

Consumers have nowhere to complain.

kaltendin

Case 1: he claims that Italy is a domestic brand.

In a Karl Denton's direct store in Shenzhen, Karl Denton, whose origin is in Italy.

Man's suit

The price is nearly 30 thousand yuan.

Karl Denton, known as the 18 year old Italy famous brand clothing, takes the high-end and fashionable line.

However, in a news broadcast room broadcast on CCTV news channel on 15, CCTV reporters found from many surveys in Italy, Hongkong and Shenzhen that the "top European men's wear brand" brand "Dayton", which is currently set up in many domestic airports and high-end shopping malls, is actually a registered trademark in Italy, with no factory production, but actually a domestic brand.

"We are now registered globally."

According to CCTV, a salesperson claims that the brand is a brand in Italy, at the A terminal building of the Shenzhen Baoan Airport, at the terminal of Shenzhen, and some of its garments are from Shenzhen, and many of them are imported from the original.

Because it is a high-end brand, the price is much higher than the general brand.

Karl Denton has been introduced to China since 1993, and has been in existence for 18 years. At present, there are hundreds of branches in the country, and there are more than 30 airport stores.

The design of the main brand is mainly Italian style.

But a salesman who once worked at the capital airport's card Dan Dan store has told reporters that the brand is only registered in Italy and is actually processed in China.

CCTV reporter once met the general manager of the brand development department of the card company in the name of joining. He told CCTV reporter, "we registered in Italy. Why can't we publicize Italy?"

We have registered in Japan, Korea, and have registered in the United States, but we did not shop. We are now registered globally.

No one knows about it in Italy.

Is Karl Denton brand in Italy?

CCTV reporter commissioned Italy local TV station to investigate the Italy patent and Trademark Office first.

According to the search, the registration date of the trademark is February 1998, and the successful registration date is January 2001.

The applicant is Yim Siu WA, and the application address is in Hongkong.

This means that Italy, known as China in 1993.

brand

In fact, the brand history in Italy is only 10 years old.

An official named Zaccaro from the official business and taxation department of Italy told reporters that the search found that there was no Karl Denton in the registration information of the Italy chamber of Commerce, which means that Karl Denton did not have an enterprise registration in Italy, let alone commercial and tax behavior.

A Italy insider who has entered the garment industry for 35 years told reporters that he is familiar with the famous brands in the industry, but Karl Denton has never heard of this clothing brand in Italy.

Another industry insider said he had sold many international brands, but he had never heard of the brand.

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In Hongkong, it's just a trademark.

What is the relationship between the registered Yim Siu Wa and the Chinese business card?

According to the information provided by its trademark registration, through the online search of the Intellectual Property Department of the Hongkong Special Administrative Region, the reporter found the registration information of Karl Denton in Hongkong.

The registration date is August 28, 1997, the actual registration date is August 21, 1998, and the registrant and address are identical with the registration of Italy.

This shows that card Dan ton first registered in Hongkong, and then registered in Italy, the registrants are Yim Siu wa (through online plation, "Yim Siu WA" for Yan Xiaohua).

The Hongkong Special Administrative Region Intellectual Property Office staff told reporters that the registrant Yan Xiaohua applied for a registered trademark, but he did not apply for it in the name of the company.

A trademark equivalent to an application in the name of a person.

Karl Denton is only a registered trademark of Italy. The longest overseas registration is 13 years.

How did registrant Yan Xiaohua manage such a business in Italy?

pay taxes

The action of card Dan ton became the European top men's clothing brand that has been popular in China for a long time.

It's a family.

CCTV reporter registered on the State Administration for Industry and Commerce Trademark Office found that Karl Denton's application registration date in China is 1994, the trademark owner is Shenzhen Karl Denton dress limited company, the legal representative is Yan Xiaoqian, and Yan Xiaoqian is also another Shenzhen company Shenzhen Xingyi industrial limited company's legal representative.

Online search shows that Yan Xiaohua is also the head of Shenzhen Xingyi Industrial Co., Ltd.

What is the relationship between Yan Xiaohua and Yan Xiao lead, and Shenzhen Xingyi Industrial Co., Ltd.

The reporter came to Shenzhen, the car datdun Clothing Co., Ltd. and Shenzhen Xingyi Industrial Co., Ltd., the staff of Xing million company said that at present their company is the operator of the car.

As for Yan Xiaohua's identity, the staff told reporters that Yan Xiao lead and Yan Xiaohua were brothers.

The goods are sold at a maximum price of 150 thousand and the purchase price is 67% off.

Foreign registered trademarks are returned to domestic production, operation and processing, and are sold in the name of foreign brands. This is the common mode of development of domestic shell foreign brands.

Is such a tossing just a "cater to the consumer's desire to buy imported goods"?

I'm afraid it's not that simple.

In a shopping mall in Monument for Liberation,

Direct shop

A light blue stripe and mulberry silk short sleeved T-shirt sells for 2980 yuan, and a set of all black domestic suits sells for 8888 yuan.

And the price of the suit with Italy origin is several times higher. Next to the 8888 yuan domestic suit, there is a set of dark striped suits priced at 28880 yuan, and another set of light stripes priced at 18880 yuan.

Karl Denton, general manager of the brand development department of the company, said Karl Denton had only registered trademark in Italy, no enterprise operation and no branch store.

"The main price range is eight thousand to fifteen thousand.

The high-end is fifty thousand to one hundred and fifty thousand, and the purchase price is 67% off.

If customers have VIP cards, the minimum is 15% off. "

The journalist counted 28880 of his suit at 67% off, and the profit was nearly 20 thousand yuan.

General manager Xia said that although the positioning of the brand is very high, and the cost of joining the upstart is high, but as an agent or franchisee, the profits have enough protection.

During an interview with a direct shop in Monument for Liberation, a salesperson said that the shop had a turnover of several million yuan a year, and its performance was good in all stores in the city.

"This is the hidden rule of the clothing industry".

Yesterday afternoon, as a franchisee, the reporter asked Mr. Yu, director of the direct store management of Chengdu and Chongqing, to understand the situation.

Mr. Yu said he already knew about CCTV's report. "But CCTV reports are all unspoken rules in the clothing industry. Many brands are registered in Europe and are producing in China."

Yesterday, reporters at some shopping malls in Monument for Liberation saw that many brand names were like foreign brands, and some salesmen were right.

Mr. Yu said that Karl Denton's promotion in Chengdu and Chongqing had not been affected.

Speaking of the brand strategy of posing as foreign goods, Mr. Yu said, this is not a consumer being fooled, but a company's need to cater for consumers to buy imported goods. "Our price is related to the value of the brand itself, production costs, processes, raw materials and so on. This price is approved by the consumers, and I feel that the value is slightly higher than the current price."

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But when a reporter asked about the proportion of imported goods to all sales, he refused to answer the question of the different sales of different stores.

However, a salesperson at Monument for Liberation's direct shop told reporters that the original products sold before were more, and now the domestic production is more, "but the fabrics are imported".

Case two: PPG shirt has always been regarded as an American brand.

Despite the fact that fake foreign brands have been besieged in reality, the "European Code" scam is everywhere.

At that time, PPG official website Yesppg.

Com's text also indicates that PPG China is a wholly-owned subsidiary of PPG, a global parent company and a PPG investor in Delaware. Its operation headquarters is in Shanghai, that is, despite the fact that fake foreign brands have been besieged in reality, the "European Code" scam is everywhere.

Moreover, they are cheaper, less risky and easier to hide.

YesPPG's "magic" story may shed light on our domestic e-commerce.

Miss Huang of Beijing is surprised to find that the "PPG" advertisement for the long bombing media has recently become "modest".

Despite the fact that the advertising density is not decreasing, some of the strong words they have flaunted in September last year are gone.

She still clearly remembered the shock that those words brought to her: "the world's leading consumer goods distributor", "the world-famous PPG representative", "adhering to the excellent American clothing craft", and "the classic selling style of the whole America since 1973".

The advertisements and the exquisite pictures make her believe that this is a male clothing direct selling company from the United States.

Moreover, at that time, PPG official website Yesppg.

Com's text also indicates that PPG China is a wholly-owned subsidiary of PPG, a global parent company and a PPG investor in Delaware. Its headquarters is in Shanghai, that is, Baton Ji dress (Shanghai) Limited.

The information seems to be all right.

However, Miss Huang's subsequent shopping experience made her regret so far.

At the end of last year, because of the trust in PPG advertising, she bought two non iron shirts for her husband at PPG website.

When the clothes were delivered to the door, Miss Huang found that the difference between the color and the advertisements was rather large, and the work was crude.

What's more, the two shirts will be decolorizing after washing.

"Because there is no way to return goods, so there is no way out."

In the early July, Miss Huang, who had bad luck, complained to the financial times about her grievances.

She said that two PPG shirts cost more than 500 yuan, but the quality is not as good as tens of dollars of products in supermarkets.

Such a strong contrast made her strongly questioned the international identity of PPG.

"Like the European floor, this is probably another fake foreign brand.

Otherwise, it's hard to understand why advertising and products are so different.

Huang said, "there are also many articles on the Internet that reveal the inside of PPG recently.

The adjustment of PPG advertising words is probably related to these pressures. "

In fact, there are a few netizens who hold similar views of Miss Huang.

Over the past two years, the voice of PPG has been blamed and suspected on the Internet. However, the aura surrounding PPG has become brighter and brighter.

What kind of enterprise is PPG?

As a "leading consumer goods distributor in the world", why did PPG arouse public anger and why it was popular?

There is no foreign capital background in Shanghai family workshop.

However, these brilliance can not hide the fact that PPG has been suspected of false propaganda.

The reporter was informed that the predecessor of baton garments (Shanghai) Limited was Peggy Shanghai Agel Ecommerce Ltd, which was founded in 2005 with a registered capital of only 500 thousand. The legal person is Li Jiguang, and the actual controller is its son Li Liang (David Lee).

This is a typical family workshop in Shanghai. There is no foreign investment background.

In 2006, the company also had a bad record of being sent to court by an advertising agency in Shanghai because of malicious default on advertising fees.

Earlier, more netizens found that PPG website Yesppg.

COM and its sister website PPGcentral.

Com has a large number of plagiarism internationally renowned clothing direct selling network Gap.

COM and its company website Gapinc.

The phenomenon of com.

But soon, PPGcentral.

COM is closed, Yesppg.

All pictures of suspected plagiarism on COM have been replaced.

This incident has aggravated netizens' doubts about the true identity of PPG.

In the second half of 2006, in order to discard the historical burden, Li Liang plans to register a new company, which is now approved by Ji Ji dress (Shanghai) Limited.

At this time, the involvement of venture capitalists also provided an opportunity for Li Liang.

After getting the financing, Li Liang registered a so-called parent company in the United States, but it was only a year late than they advertised.

Moreover, the parent company, like the so-called German headquarters of the European code, is basically an empty shell.

A person familiar with PPG disclosed to the financial times.

According to his introduction, in 2007, under the strong demand of capital side, PPG also intends to downplay the background of its multinational enterprises, and emphasizes that it is a Chinese local men's shirt direct selling enterprise.