Disney Corporate Culture: Details Decide To Be Different.

Every friend who has been to Disney has the first impression: This is a clean fairy tale world.

During the May 1 holiday, I took my daughter to visit Disneyland in Hongkong. My first impression was as clean as everyone else. It seemed to be a newly opened Paradise. Every facility was brand new, and the clean ground was almost spotless.

However, Hongkong Disneyland has been open for more than a year and a half, so how can she keep it so clean when she receives 5 million visitors a year?

With this doubt, I accompanied my daughter to play while watching things around me.

不經(jīng)意的一件事情讓我豁然開朗，當我坐在一處游樂設(shè)施旁邊一邊休息一邊看著女兒歡天喜地的興奮的玩著時，一名游客就在我不遠處不小心打翻了可樂瓶子，雖然他迅速撿起來了，但還是有大半瓶的可樂撒到了地上，這名游客也沒有理會，徑直走開了(呵呵，肯定是祖國大陸的游客，這在內(nèi)地是司空見慣的事，也沒什么大驚小怪的)，然而，附近的一名保潔員迅速地跑了過來(我也不知道他是怎么留意到可樂撒到地上的，也許是他的眼睛一直像雷達一樣到處巡視吧)，一邊招呼游客不要踩到地上的可樂(這很重要，要是游客的鞋上沾上了可樂，他所到之處都將被可樂污染)，一邊開始清掃，按我們通常的慣例，用拖把把可樂拖干就算大功告成了吧。

No, the cleaner first used white absorbent paper to spread on coke stains and dried coke. When he did not drag on his hand, he just had a lot of blotting paper in his pocket. Then he poured some water on the stain, scrubbed it repeatedly with a broom, and then sucked up the waste water with the absorbent paper, then repeated the process until the traces of coke were not seen on the absorbent paper.

You may say, it is necessary to waste so much paper. However, let us consider carefully that if every stain can not be handled cleanly, then the scale of every smear pollution can cause devastating damage to the environment of the paradise.

I finally realized that this is Disney, which is a culture of her. It is the culture of every employee who pays attention to details, completes the details and lets visitors feel comfortable and comfortable from every detail.

In the next two days of play, this kind of detail is everywhere, sweet smile and patient guidance.

We usually put

What is the corporate culture? How does it manifest itself? Simply speaking, it is actually the continuous perfection of an enterprise in various details.

Although corporate culture covers many aspects, such as BI (behavior recognition system), VI (visual identity system), MI (concept recognition system) and so on, corporate culture is ultimately embodied in the details of enterprises and employees in every aspect.

Because when we come to an enterprise, the first thing that we feel is the behavior of the company. What we feel is an atmosphere of this enterprise, that is, its culture.

Is the details of Disney employees mentioned at the beginning of the article not a reflection of Disney culture?

Examples of the culture of an enterprise that are presented in detail are very impressive. Here are some of the classic examples of corporate culture:

The story of Konosuke Matsushita, founder of Panasonic Industrial Corporation, is the most direct embodiment of details, which is the best external manifestation of an enterprise culture.

He once visited a company to discuss cooperation intentions.

But he did not listen to the report at that time. He just observed it carefully in the production workshop and had a long talk with the factory workers. Then he left.

The matter of cooperation is also determined.

The company's colleagues did not understand this, asked why Panasonic did not listen to the report and made a decision.

Matsushita said: "the most important thing of an enterprise is his spirit. This is actually very simple. I understand and understand their culture from the factory appearance and the workers' speech and behavior. All this shows that this enterprise is a very dynamic and promising enterprise."

Another example of the embodiment of corporate culture from the details is two notices on the organization of employees to visit Happy Valley in Shenzhen. The theme of the notice is basically the same, and the principles of activity are almost the same: one day, the company provides tickets and round-trip cars.

From the notice, we can clearly see the cultural differences between the two enterprises.

One of the companies' notice was written: after the study, it was decided to organize all staff to visit Happy Valley in Shenzhen on 38 women's day. One day, all the workers must bring their identity cards and border certificates to the front of the company before eight o'clock that morning. Otherwise, the consequences will be conceited.

In addition, the unit is only responsible for tickets and round-trip fares.

No special circumstances, no leave.

The other company told everyone on the notice board:

Invitation: if you want to scream and do not allow in the office; if you want to take the beautiful MM hand and find no excuses and opportunities, if you want to forget the depressed and unhappy that you have no place to vent, please sign your name below to take part in the company's "Happy Valley Tour of Shenzhen".

He squeezed his name in a pile of names (including several old names) that had been written vertically.

On the day before the departure, two young colleagues smiled and chanted to send two things, a ticket, and a beautifully made card: Zhu GG: Congratulations, you have become a member of my happy journey! Please make good preparations for the trip: 1, take the frontier certificate and ID card; keep your door ticket; 2, make you relaxed and warm clothes; 3, make friends with your friends; 4, if you are too tired to drive a private car, walk too tired, please go to the front door before eight a.m.; 5, if you don't eat or drink, you can not bring a cent.

I wish 38 and love 38 people have a good time!

Two notices, two different feelings of play, reflect two different corporate culture, of course, two different effects.

Don't you smile more for the latter corporate culture?

So the performance of corporate culture is so simple, it is in every employee of the enterprise, through every employee's bit by bit details of the performance of the staff's common accomplishment.