The University Graduates Enter The "Nostalgia Shop" For 20 Thousand &Nbsp, And Sell Memories.

Sailor's striped shirt

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Classic style

Do you remember the sailor shirts and the back shoes of those years? These twenty or thirty pieces of Chinese made goods have faded away from many people's vision.

Yesterday, reporters interviewed in Yangzhou learned that a 21 year old boy in the city was wearing "sea shoes" and "back shoes" as the "flagship" products. He was attracted by fashion young people. The monthly profit of a shop was more than 20 thousand yuan, and it reached 30 thousand yuan when it was more than that.

Walk into the shop as if "through time and space"

The shop opened in April this year is located in Dongguan Street in the old city of Yangzhou. The shop name is "boiling green", which takes the meaning of "boiling youth" and specializes in classic and distinctive nostalgic domestic products.

In this shop, you can find almost anything that can recall the classic memory, such as a sea jacket, a back shoe, a plum sportswear, etc.

Shi Jiaxuan, a shopkeeper, proudly told reporters that the business was very hot. At the moment, these sailor shoes in the shop often broke the code out of stock, and they could easily earn more than 20 thousand yuan a month.

At the best time of business, the monthly net profit is 30 thousand yuan.

Pushing the door of the "boiling" country store, as if crossing the space and time at a time, entered the 60-80 century of the last century: on the shelves of the supply and marketing cooperatives, there were handmade Lei Feng ear protective caps, with red and white "shoes on the back" on the shoes rack, and "plum blossom" sports clothes with "China" printed on the hangers.

Nowadays, these "old goods" that have been familiar with the past century have become truly "damp goods", which are very popular.

Two years ago, "nostalgia business" was smelled.

Xiaoshi is a native of Wuxi. Her father does antique business. Her sister made a clothing business in Yangzhou and settled in Yangzhou. In his words, "he has a business gene."

At the beginning of 2008, Shi Jiaxuan, who was still studying at University, saw a video entitled "80's memoirs" on the Internet. There were many toys and used objects that he had played when he was a child. "Memories of childhood are suddenly emerging in my mind."

Xiao Shi hurried home to find out the toy iron spaceship and plastic tumbler played in childhood.

"Everything makes me sigh."

Since then, Xiaoshi often haunt the flea market in Tianjin, Beijing and Hebei.

"My desire to buy other things is almost gone. I only like to buy these old objects."

Xiaoshi said, with the increasing number of collectibles, Xiaoshi found that there is great potential in the collection of nostalgia domestic products, and the exquisite degree of some products amazed him. Every detail reflected the unique aesthetic trend of that era.

Since then, Xiaoshi has sensitively predicted that "nostalgia" must contain business opportunities.

Last June, Shi Jiaxuan graduated from Wuxi higher normal school.

A little history of art, familiar with piano, electronic organ and electric guitar, began to perform in bars.

He was very confident in his own "business talent" and was bent on doing his career. He was unwilling to do so. He originally thought about orchestrating, but after weighing it repeatedly, he finally opened this "hot Qing" national product shop in the bustling Dongguan Street in Yangzhou.

The guy is going to open the "national product chain" in the future.

Xiaoshi said that he hoped to carry on the collective memory of these old objects, "brother is not selling back shoes, a sea jacket, is a memory."

During the Asian Games this year, hot sports related products were sold. Little history looked at business opportunities, and bought a large number of plum blossom sportswear and back shoes from the field, playing the "Asian Games brand".

"During the Asian Games, this" retro "plum sportswear is especially popular, and selling hundreds of pieces in a week is no problem.

Xiaoshi told reporters, "these old products bought from the old factory are selling quite well. Some old customers also come to find things that they used to play when they were young. Don't belittle my shop, it also makes me feel the sense of achievement in business."

The reporter interviewed a Wuxi girl Zhao Zhao who was shopping for shoes. Xiao Zhao smiled and said she was influenced by her grandfather. She also liked to wear back shoes. It was light and comfortable. Recently, she was surprised to find that many girls around her were also very fond of wearing them.

As a boss, a salesperson and a buyer, Shi Jiaxuan is very busy, but he feels very full.

Speaking of future plans, Xiaoshi told reporters with ambition: "this shop has too much meaning for me. I hope it can be opened to Yangzhou flagship store and chain store in the future.

After accumulating a certain amount of money, I strive to create my own brand and create a national product brand that can satisfy some people's nostalgia and fashion elements.