A College Student Finds Business Opportunities In Haggle Prices; &Nbsp; A Small Discount Of Hundreds Of Thousands Of Calories.

Modern wallets are always full of cards.

Cut the price and cut out the golden idea.

Zhang Pengpeng is a student of the 04 level accounting department of School of management, Zhongshan University. He is also the first student to be established in the university town of Guangzhou.

Because I don't believe that a remote university town can be sold as a genuine product, many students do not shop in the university town.

On one occasion, Zhang Pengpeng went shopping in the comprehensive commercial South District of the University Town, and saw a CONVERSE shoe store cheap, but no customers.

When buying shoes, Zhang Pengpeng haggled with his boss, saying that he would bring his classmates to buy, and the boss sold him a discount again.

He asked the boss if his classmates could come to give a discount price. The boss readily agreed.

Zhang Pengpeng thought that if he could make a discount card so that more businesses could join in to win more customers, he could also get more privileges for his classmates.

So he decided to make a discount card and call it 3Q card.

Hungry lobbyists lobby businesses

Zhang Pengpeng began to lobby businesses to join. As a college student, he just opened the door of a business with courage and sincerity.

Once, in order to get a restaurant in Hunan, Zhang Pengpeng waited in the restaurant for a full day to see the boss.

Another time when he went to a business negotiation with his classmates, it was noon when the other manager asked them if they wanted to order a box lunch. They shook their heads shyly and thanked the manager, and the two people were hungry all the time.

When Zhang Pengpeng was sophomore, he bought out the share of the other two founders at 80 thousand yuan and became the sole shareholder of 3Q card.

In the third year, his 3Q card business reached its peak.

At that time, a company found him to buy 3Q card.

However, Zhang Pengpeng, young and energetic, dissatisfied with the conditions put forward by the other side and failed to discuss cooperation.

3Q card has lost opportunities for further development.

Business way:

Franchise fee + advertising fee + sales

3Q card members can enjoy a 7-9 discount in the 3Q card business, while the 3Q card has a considerable revenue.

First, business franchise fees, margin.

Each franchisee needs to pay 1500 yuan and 1500 yuan.

After Zhang Pengpeng's lobbying, more than 50 businessmen became his first franchisees, and he got nearly 200 thousand yuan in fees and margins.

He has a start-up fund.

Two, sales of cards.

Taking into account the consumption level of college students, the price of each card is 10 yuan.

Later, couples cards, girls' cards and boys' cards were introduced to enrich the types of discount cards.

The sale of discount cards can bring Zhang Pengpeng 50 thousand yuan a month.

Three, advertising revenue.

On the 3Q card, there are 16 franchisees with 1500 yuan for each trademark.

In order to increase the sales of the card, a booklet on student life guide is attached to the card.

The booklet, on the one hand, bears the basic information about the address and business items of the main businesses in the university town. In essence, it is advertising for businesses, advertising fees ranging from several hundred yuan to tens of thousands of yuan, and on the other hand, there are merchants' vouchers, ranging from several yuan to tens of dollars.

At the most brilliant, the 3Q card has more than 100 franchisees, more than 40 thousand members and nearly 500 team members.

In all business processes, cash flows are provided by businesses, and they are truly non productive.

Risk warning:

Low technical threshold and more competitors

3Q card is committed to join the business to increase its sales and customer volume, the specific increase depends on the actual operation of the business consultations.

If 3Q card fails to bring the sales volume and customer volume increase to the franchisee, the franchisee can terminate the contractual relationship and return the deposit and franchise fee.

With the increase of franchisees, the potential risks of 3Q cards are also increasing.

Many of the franchisee are competitors, so they are mutually exclusive.

The 3Q card mode is basically not required for technology, so it is also very easy to imitate and copy, resulting in a large number of competitors in the later stage.

Income statement

Cost 3Q card production fee: 0.23 yuan / Zhang

Wage card sales commission: 2 yuan / Zhang (100 per sale), 3 yuan / Zhang (200 pieces per sale)

Salary team core personnel (4 persons):1000-2000 yuan

Income franchise fee: 1500 yuan.

Deposit: 1500 yuan.

Card: 10 yuan / Zhang.

Trademark on the card: 1500 yuan /

Voucher advertising cover: 20 thousand -1.5 yuan, the rest according to the layout, size and different charges.