VCM And Fashion Social Networking Sites In Depth Marketing Cooperation

2011/7/20 11:52:00 52

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Marketing Cooperation On Social Networking Sites In Van

July 19th news, domestic female fashion website beauty and Internet fast fashion brand Vic sincerely announced today that the two sides formally launched a deep marketing cooperation aimed at the social marketing of Miook, the cosmetics brand of everyone.

Market promotion

And multi-user resource exchange.

It is understood that the VANCL cosmetics channel was launched in June this year, the launch of its own brand Miook Miao, the main cosmetics, health food and peripheral products, in addition to the first round of the flagship Alps series, will continue to cooperate with the international top cosmetics research laboratories to carry out raw materials, formulation research and development cooperation mode.

According to sources, VANCL

Cosmetics

The core members of the development team come from Shiseido, Procter & Gamble and other international cosmetics companies, including the formulation development, functional evaluation, packaging quality management, QC and other links.

Insiders say that the mainstream consumer market in the future e-commerce market will be women, and the involvement of the cosmetics market means that VANCL will force the female Internet market.

And this deep cooperation with beauty is the platform and resources of the beautiful women's fashion sharing website, hoping to build a sticky reputation for the new brand of Miook cosmetics.

Insiders say that VANCL will open up green shopping channels for beautiful users in the near future. Beauty says users can enjoy Miook special discount.

At the same time, during the period of cooperation, beauty invited to Miook wonderful brand brand people to interview in the station, which improved the user's understanding and trust of Miook.

As the fastest growing female fashion vertical community in China,

Female fashion

As a breakthrough point, it has deeply integrated the advantages of social media and socialized electricity providers. After a year and a half, it has become the number one website in the field. At present, registered users have exceeded 1 million 600 thousand, and daily PV has exceeded 12 million, and the Baidu index has reached 17000.

Beauty said CEO Xu Yirong (micro-blog) said that the cooperation with VANCL marked the beauty of the internal B2C expansion plan has achieved some results, and will become the company's key strategic direction in the future.

It is reported that this cooperation is also the first domestic social networking platform to cooperate with the Internet's own brand.