"Cave Shoes" Frequent Accidents Encountered Survival Crisis

This summer, those once worn by earth people Crocs Is facing an unprecedented survival crisis.

Careful people may find that once men and women wear colorful shoes in the summer streets, the figure of cave shoes is less and less this summer. Many consumers say that they have already had an aesthetic fatigue for the style of the hole shoe.

But wearing fewer people has not stopped the cave shoe from becoming the focus of attention this summer. Recently, Beijing metro Customers in Hangzhou and the Mixc encountered the accident of elevator pinch. In these two accidents, cave shoes are considered by many to be one of the causes of accidents.

Although everyone has different opinions on this kind of accident, the impression that the toe of the hole shoe is too wide and clumsy is easy to cause some walking accidents has been recognized by many people, especially the parents of the children.

Coupled with their years of unchanging styles, it is causing more and more people's aesthetic fatigue. The fate of the cave shoes has become somewhat uncertain.

　　 Cave shoes need to fade away?

You have a pair of cave shoes that are not worth mentioning. Your parents, grandparents are putting on shoes with holes. This is a common phenomenon.

Crocs, the originator of cave shoes, launched Crocs in 2002. brand They have sold one hundred million pairs of shoes since the cave shoes. Crocs also moved the company to NASDAQ by virtue of these shoes. The company's share price has risen from the first dollar to the current eight dollars.

However, the recent bad luck of the cave shoes, and repeated incidents of elevator clamping, many consumers have rejected this shoe. Adults wear safety on their feet, but many parents do not dare to wear them for their children. Because they are too soft and too wide, they worry that they will be caught by escalators.

In the past, many people wore shoes with holes in the streets. The couple wore them and the children wore them. The senior people were disgusted with the styles of these shoes at first, and later, because of their comfort, they also put on two lovely cave shoes to go out to work. The comfort of the shoes of the cave shoes has been recognized by most of the people. But after 9 years of its appearance in 2002, many consumers said: "it has begun to have an aesthetic fatigue, and the style of the cave shoes has not brought any surprises." {page_break}

Miss Wu bought four pairs of Dong Dong shoes one or two years ago and has not worn out until now. She will wear them out for one or two times every summer. She told reporters: "this year, there are obviously fewer Crocs shoes on the streets. Maybe you are a little tired of the shoes. The first year I just bought it, I wore it out almost everyday in the summer, and at the moment it was the most convenient time to wear it.

　 Crocs quietly seeking transformation

Is the hole shoe slowly disappearing from vision? Crocs's relevant person in charge told reporters: "since last year, cave shoes have rarely been seen in the streets." The person in charge said, "many people used to talk about cave shoes only. They could not remember our brand Crocs. Now everyone has an impression of our brand. After the establishment of the brand culture, we have been developing clothing, accessories and other products. In addition, shoes will also have more rich styles, and cave shoes are still the classic brand of our brand. Next there will be leather shoes. This autumn and winter business shoes will also be released.

Reporters observed several counters of Crocs in Hangzhou, and found that this year, while preserving the classic style, the brand unveiled a series of new styles such as transparent shoes, which are more diverse and beautiful than before. There is a transparent and narrow shoe made of shoe type. This year is the explosion of major stores, which has been sold for a month or so.

As for the hole shoe which is easy to be caught by the elevator, the person in charge of the Crocs agent in Hangzhou also said: "the genuine cave shoes are understood through everyone's heart, and its design originally protects toe. In addition, the genuine hole shoe has good skid resistance, and its soles are also recognized by the American body mechanics professional institutions. Such accidents as elevator lifts can only be said to be accidents.