Direct Attack On Amway (China)'S "Success Password"

Before each swing, he carefully observed the direction of the growth of the grass on the golf course, and measured the distance between the ball and the ball step by step to determine the strength of his batting. In his eyes, work, life and playing, like looking at the long term, details and intentions, will be a step ahead of others. This is Yan Zhirong, President of Amway Greater China, a Chinese businessman with keen eyesight in Malaysia.

Mention Amway It has long been a household word. Around us, we may be active in many Amway products. Marketing Staff, but do you know how many salesmen there are altogether in Shandong? The answer is 100 thousand. As a multinational company, Amway has 3 million direct selling teams in more than 80 countries. Why is such a large foreign-funded enterprise deeply rooted in China and has maintained its vigorous vitality? It has achieved great success in the past 16 years in the Chinese market. What is the secret? In July 8th, President of Amway Greater China visited ZILONG in Ji'nan. Reporters can communicate face-to-face with him and listen to his detailed secret of Amway (China)'s "success password". Readers can also get a glimpse of Amway's winning way.

[secret of success]

The most cherished is man.

Legends often start from the ordinary. The story of Amway begins with a little soap. More than half a century ago, two childhood friends in Michigan, America, founded a small soap company with a simple desire to earn more money for their families. Since then, a legend has just begun.

In China, Amway has also created a legend. In 2010, Amway (China) Commodity Co., Ltd. created a sales volume of 22 billion yuan, becoming Amway's largest market in the world. And this "legend" stems from the efforts of millions of salesmen. At the same time, Shandong has become the second largest provincial market of Amway (China). Yan Zhirong told reporters that Amway is in the direct selling industry. This industry is a direct sale between people and people, a direct way of communication. Therefore, the whole direct selling industry pays special attention to and needs talents. "The quality of human beings will definitely affect whether we will succeed."

Yan Zhirong said that in a few days in Ji'nan, he visited shops and talked with company staff and management. In this process, he deeply realized the literary and martial integrity of the Jinan people. In Yan Zhirong's view, human factors determine whether the city is attractive. Similarly, human factors determine the success or failure of a direct selling enterprise. The success of Amway in Shandong has further proved the importance of talents to a direct selling enterprise.

"We are related to salesmen as partners or comrades in arms." Yan Zhirong introduced, from product development, production, to logistics, and then handed over to the sales staff, from them to face to face communication and service with customers, "they are our very important product circulation channels, we cherish this channel very much."

"Many marketers initially choose Amway business, and may want to improve and upgrade their economy, but ultimately he gains not only wealth, but also personal quality improvement, family harmony, communication skills, and even his understanding of the meaning of life." {page_break}

[recipe for success two]

Look to the future, careful details

Yan Zhirong's favorite sport is golf, and has won many awards. He said that before each swing, he would carefully observe the direction of the growth of the grass on the court, and measure the distance between the ball and the ball step by step to determine the strength of his batting. In his view, work and life, like playing ball games, will be a step ahead of others.

What he most talked about is his "batting way": "playing golf is not only a perfect swing, but the most important thing is to use tactics to control his emotions, to adjust his mindset in time, not to lose confidence in opening a bad ball, but not to rush to success and ignore the surrounding environment." "Doing the same thing is the same thing. We must look at things in the long term. Not only tomorrow, but the day after tomorrow, not the short term, but the long run." Yan Zhirong concluded.

He joined Amway in 1993 and was initially responsible for the establishment of Amway's factory in Guangzhou. After entering Amway, the challenges that Yan Zhirong experienced has given us a more thorough understanding of "long-term vision". In 1998, because of the promulgation of the direct selling ban, the whole direct selling market was facing a business shutdown. The turnover of Amway (China) slipped from 200 million yuan to $56 million, and the business of the company was basically at a standstill. However, the expansion of Amway's factory in Guangzhou was carried out normally, which made it difficult for Yan Zhirong to take charge of factory building.

"When one of our founders, Mr. Richard Divis, visited Amway (China) headquarters in Guangzhou, he saw my confusion and said to me," if you are not busy now, enjoy it, and soon you will be very busy. Sooner or later, the factory outside the factory gate is ours. "At that time, I thought he was joking, the sales scale was decreasing, and the factory had been shut down. How could he buy another factory? But now, that place is already part of Amway factory. Mr. Richard Divis's judgment of the Chinese market is not a short-term one, but a long-term one.

"So in the 2008 financial crisis, if you see the future of China and see the long-term needs of Chinese consumers, you will not abandon the long-term plan of the company. Amway is investing in a production line of air purifiers during this period. At this time, we also increase investment. Why? We are looking at the future of China, so the decisions we make are related to the long term. "

[recipe for success three]

"Four hearts" to enhance enterprise cohesion

Amway (China) commodities Co., Ltd. has been named the best employer for 2 consecutive years. It relies on its excellent and unique corporate culture to absorb and cultivate a large number of outstanding employees. Yan Zhirong admitted that this is also a very important factor for Amway to take root in the Chinese market.

Yan Zhirong served in the Anglo-Dutch Company Unilever for 10 years before he entered Amway. He has a lot of feelings about his career. "Quite a few people will change five or six jobs before they are 30 years old. They are frequently job hopping. As an example, I have worked for more than 30 years, and only worked in 3 companies." Yan Zhirong said he stayed in Amway for more than ten years. "Sum up. I think the four "heart" is very important. He also uses such a talent concept to influence the employees of an enterprise.

One is the core. When entering some companies, how to integrate some resources, how to learn from different places, learn more, and see how to improve themselves.

The two is to do things by heart and heart. Whether you work to live or work to improve yourself, "when your attitude is to improve yourself, I believe you will succeed in this business and surpass your boss's expectations."

The three is confidence and confidence is to be accumulated. This confidence is not only about yourself, but also some of your colleagues around you, including your boss's confidence in you.

The four is innovation and always maintain an innovative mentality.