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    Murdoch'S Crisis Management

    2011/7/22 16:17:00 44

    Murdoch Crisis Management

    This is more like a household chord than anyone expected.

    Rupert

    Murdoch

    (Rupert Murdoch) and her son James (James) appeared in the house of Commons culture, media and Sports Committee yesterday, but the right hook of Wendy Deng (Wendi Murdoch) is not on the agenda.

    After sitting quietly for two hours behind her husband, Rupert's Chinese wife gave the word "tiger mother" a new meaning.

    A man suddenly broke into the inquiry room and tried to put a shaving bubble on Rupert's face. Wendy Deng slapped the intruder.


    However, for

    Administration

    Connoisseurs, especially

    Business community

    For the tycoon, the day before yesterday's inquiry will provide a good opportunity to witness master level courses in crisis management.

    Little Murdoch did a good job. Although his voice was a bit weak and he spoke a little nagging, he was overtrained by the lawyer.

    He took all necessary offensive and defensive measures to smooth through this difficult afternoon.

    His father's performance was even better: at first, he was as concise as the peasants from the interior of Australia, but slowly showed the fatal charm that even rivals were irresistible.

    At the beginning of the inquiry, he interrupted his son, saying that this is the most humbling day of my life, but then he showed no interest, just as Kaiser (Caesar) was asked by the canal administration of Londinium, which is now the London plators, to torture some earlier forgotten events.

    In the face of the long and vague questions of senators, old Murdoch first pause dramatically and then simply return to "yes" or "no".

    When he really talks, he will slap the table vigorously, as if he is scolding the disinterested shareholder.


    His business success is hanging over the whole inquiry process.

    The man questioned has built up a media empire in 57 years. He has 52 thousand employees in the world, broke the British publishing Union, broke into the American Internet TV, and showed us films like Titanic and Avatar.

    When asked whether he should know the News of the World's investigation of the phone eavesdropping, he clearly pointed out that "the news of the world" was only a tiny part of the news Corp. Last year, the whole group realized the income of 33 billion yuan, while the news of the world contributed less than 1%.


    Sometimes, Murdoch and his son talk to members of Parliament as if they are a group of MBA students who are a bit slow.

    In companies such as News Corp, it is customary to authorize executives, and these executives have the power to make decisions and manage budgets themselves.

    This system relies on a considerable amount of trust.

    While they kept issuing apology statements and expressing regret, they were also explaining how much power they had.


    Rupert defended his son's handling of the scandal, saying that every week James had to spend a day in Munich and spend one day at Sky Italia in Italy.

    In Italy Sky TV, he has to face a very difficult situation and an extremely difficult competitor (if I may say so).

    Here, he cunningly sneer at Silvio Berlusconi (Silvio Berlusconi).

    The implication of Rupert's remarks is that the members are picking up bones in the eggs, while the Murdoch family is busy managing the whole world.

    The Joel Klein, the latest adviser to the group sitting behind Murdoch, confirmed the imbalance. Joel.

    In his career, Klein played an important anti monopoly department with Microsoft (Microsoft) and comprehensively reformed the education system in New York.

    Compared with these challenges, telephone tapping is a piece of cake for him.


    After second hours of questioning, old Murdoch's attitude softened.

    He expressed sympathy for the very low salaries of members, and suggested that the Singapore model should be adopted, where the MPs were very well paid, so they did not need to falsely claim expenses.

    He said that for many years, whenever he visited Downing street 10 (10 Downing Street), he had to enter by the prime minister at the back door when his prime minister demanded that his voice be a bit sad.

    He said he did not please politicians, but rather "don't bother me."

    When he mentioned how he turned his newspaper from supporting the conservative party to the Labour Party supporting Tony Blair, he pointed out that this led to a 200 thousand decrease in the circulation of newspapers in.

    It is more difficult for him to forget than to repent of his political feelings.


    At the end of the inquiry, old Murdoch showed the absolute style of the elderly.

    The CEO felt betrayed by his executives and apologized for the tapping of the worst practices in the phone call, promising to handle everything.

    He talked about his admiration for his father and his belief in the role of the newspaper in ensuring pparency in public life in Britain.

    His father was a journalist and owned a tabloid press. He once exposed Garibaldi's scandal.

    You can feel that politicians are completely under his control - the fact that he is here alone makes them afraid, and the one who shaves cream makes them feel embarrassed.


    Before questioning ended, Murdoch was asked why he had not resigned. He replied, "frankly speaking, I am the best person to clean up all this."

    In view of what he has seen and heard in his life and what he has done, it is difficult for us to disagree.


     

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