Zhou Hongyi Talks About Entrepreneurship: Taking Investors As A "Sharpening Stone"

Every bit

Many entrepreneurs are prone to make two mistakes. First, from their own point of view, speak only the terminology that you understand, and speak the logic that you understand.

My suggestion is: from the perspective of the audience and from the user's point of view, you should think about how the other side can understand; second, like to talk about what you say and do, and any great cause is made, not to be said, and to speak too big is meaningless.

I have always emphasized that when you write a business plan, face the media, face the public investors to talk about their business plan, talk about their own business, follow their simplest principles, repeat the most straightforward language, tell us what problems we found, what problems our products solve, what value our products create for users, what kind of users we are targeting on the market, how much we charge, and how we make money.

To make clear the most simple truth, this product is not great, well, others will make a judgement.

If you don't know clearly about these things, or fall into a great empty mood, or get into details in a very detailed process, it's hard for investors to understand.

If investors have a basic judgement, your eloquence is not good enough, and you can't repeat it clearly, which means that the matter in your mind is not clear.

Therefore, you are not fooling around investors, but talking to yourself, not only to others, but also to their employees, and to practice many times to themselves. At the end, it is clear that their thinking is straightened out. The process of explaining is the process of constantly combing ideas and constantly combing strategies.

Entrepreneurs always want to see a lot of investors, real investors will give you a lot of challenges, can not get the investment will be very depressed, in fact, a different mentality, see every investor, do not see the results, the investors as a sharpening stone, no matter how he challenges you, his questions ask you dumb, go home to sum up, how to not be asked by him next time, how to meet him next time, how to satisfy him next time.

You see 30 investors, even if 30 investors do not have one to give you money, but through their challenges, you can think clearly about your own mode, and think clearly about your products and their users' position. This is the biggest gain.

All in all, every entrepreneur should think carefully about how to make things clear in a few words.

Do not think that my affairs are great, especially complex, they are not clear, this is a lie, and great things start from a simple point.

Let me tell you a story. FaceBook is the most powerful item in the Internet today. Google recently became a Google family and played FaceBook in the community.

I don't think the Google family will be successful. Why? They made this thing too complicated and perfect. They tried to solve too many problems. In a single sentence, they didn't know why Google was used. In fact, such a powerful company might not succeed.

This idea becomes simple, simple to a few words you can understand, your employees will listen to you when you listen to it, your customers will accept it.

Why FaceBook is so angry is not to say that after winning the world, it is all behind the scenes. FaceBook was very simple at that time. American college students, time and leisure, Hor Mondo, we need to do such a thing. We need to know who is new in the Harvard.

In such a simple sense, after listening to all of you want to try, such a simple reason has made the world's most powerful Internet Co.