Interpretation Of Versace's Good Tailor's History
His design is like a ferocious hurricane, sweeping and shaking the old order of the fashion industry.
Versace is a world-renowned fashion brand.
Jenny Versace, a well-known fashion legend, is the greatest tailor in the world who calls himself king of fashion.
His design is like a ferocious hurricane, sweeping and shaking the old order of fashion, giving fashion a brand new concept.
One day, Jenny Versace designed a set of single shoulder dress for Diana. He chose the most beautiful blue, and cut the softest silk. The Princess Diana, who was dressed in this dress, was full of vigor and enthusiasm, like the flow of summer sunlight.
Versace is a tailor and a great tailor. No matter what a great man does, he likes to make clothes for royalty or actor celebrities. Celebrities, like ordinary people, like beautiful clothes. Celebrities are different from ordinary people. They are more eye-catching. They attend various kinds of news conferences, cocktail parties, charity gala Awards, and they are also photographed in TV magazines and newspapers.
It's a time to create stories. The stories created by a great person and other great people can be amazing.
When I was a kid, I was a little tailor.
One day in early 1950s, in a small sewing shop in the Southern District of Italy, the 9 year old Versace, with his mother's help, made his first dress, a velvet single dress.
He was very proud of it, and every little button on the top that gave off a metallic luster made him dizzy.
Post hoc analysis has proved that this sense of achievement is enough for a 9 year old boy to abandon his ideal of being a president or a pilot, and turn into a tailor.
After middle school, Versace was not happy in the school life. He was not concerned about the contents of the book. Besides his clothes, his mind was full of southern Italy folk songs, modern pop music and classical operas. Just like the legendary characters with thoughts and personalities, he dropped out of school and began to help his mother in the shop.
Just like the legendary personages with great achievements and adventures, in 1972, Versace's works were seen by a garment manufacturer in Milan. The 23 year old Versace went north to Milan and started his own clothing business.
Genius can always be jealous of every opportunity. Soon after, a garment maker invited him to cooperate with several sets of costumes. Versace made the first attempt and succeeded in designing.
A happy Beatle car was awarded to his partner. He imagined that the children who had just entered the city would be delighted to have a group photo with the beetle.
As conditions matured, Versace took the whole family to Milan and founded the family business in a traditional way of family alliance. In 1978, the first series of clothes named after him was created, and Fan family began to become famous in the clothing industry.
After that, the big tailor.
The strong classical cultural atmosphere in Italy's hometown and the enthusiasm for music during the juvenile period provide a solid foundation for Versace to grow into a master of costume design.
In the early 1980s, the influence of rock music on young people was constantly expanding. Versace seized this opportunity and joined the rock stars to launch the rock and roll costume. This is a great turning point in his career.
After twenty years of hard work, when people mentioned the three great tailors of Italy, Giorgio Armani, GUCCI and Valentino, the only thing that could match them was wizards Versace.
There are many tailors and lots of competition.
The role of advertising must not be underestimated.
Versace spent a lot of time in advertising.
First of all, it's a friend of the advertising industry. The photographer is the guest of honor of Versace.
Through these people, he understands the trends and trends of the clothing industry.
Second is to carry out publicity activities, mobilize all means to publicize the products of their company.
The exquisite product brochure is a powerful tool for Versace to engage in public activities. These manuals are beautifully printed. They combine modern cartoons, art creation, classical culture and beautiful models to create a shining Prince and snow white.
Paris is the capital of fashion, which is the dream heaven of tailors.
Versace did not satisfy Italy's domination and decided to enter the high-end fashion industry in France.
In 1989, he launched the "Afelier" series in Paris.
The Italian style was introduced to Paris, showing the French people their impressionistic style of design. He advocated positive and enterprising spirit, rather than being overly aggressive and rude, and never falling into mediocrity.
This is also the sign of the peak of Versace design.
He sublimated design into art.
Versace is a world-renowned fashion brand.
Jenny Versace, a well-known fashion legend, is the greatest tailor in the world who calls himself king of fashion.
His design is like a ferocious hurricane, sweeping and shaking the old order of fashion, giving fashion a brand new concept.
A family tailoring
Whether he wants to or not, Italy still has a tradition of family ownership.
In fact, Versace's costume empire is the property of their family. The assets of Versace's family belong to 45% of Versace's assets, 35% of which belong to his brother's holy family, and the remaining 20% to his sister, Donatella.
Speaking of the main characteristics of family businesses, Versace said: "we Italy is a family based country.
Family businesses have both advantages and disadvantages. If there are disputes and disturbances within family businesses, and even kill each other, things will be difficult.
The Empire of GUCCI clothing in Italy brought the Empire to the brink of collapse because of the vendetta between the families.
But if the family empire is living in harmony, it has a lot of advantages. "
In 1978, when Versace's career started, it was his brother, Saint Versace and sister Donatella Versace, who opened the first fashion design store for him.
Donatella devoted himself to publicity and promotion, and developed Versus brand by himself.
It is the first goddess of Versace fashion empire.
Saint is the chief financial officer of the company.
Relying on the elders' demeanor to bring the family together, fan's fashion empire can maintain its good state in property and run normally.
The success of Versace's brand is due to the efforts of family groups.
They share each other's gifts, and bring together the concepts of work, family and group in harmony.
Nowadays, apart from the traditional series, Versace brand has nearly a million annual sales of its scarves and neckties, and its sales performance of perfume and bags, leather goods, sheets, porcelain, glassware, tableware, cushions and feather products is gratifying.
Versace is a good player to play famous brand.
At the ceremony of Oscar's presentation, a blond Kidman wore a golden suit and completely set off her slim figure.
This set of clothes soon became a best seller of Versace.
Versace carefully designed a dark blue suit for Stallone to cover up his two shoulder defects. Stallone's body was a lot taller than ever. This suit has been praised by the American fashion world.
In the early 90s, a series of publicity photos taken by Madonna for Versace became a classic.
Madonna's wild nature and Versace's bright and bright are called seamless combination.
Tyson sent some clothes to Tyson in prison, which made Tyson feel grateful.
When he came back to prison after he came out of prison, his shorts became a favorite of American teenagers.
Before Versace was developed, the world fashion industry was only temporarily employed by fashion companies to take part in some shows, and did not rely on the super models created by the fashion industry itself.
Versace gives these models endless potential.
They played an extremely important role in the fashion of Versace in the world. At the same time, they also went to the world with Versace's fashion.
In the eyes of Versace, the most attractive model for women is Kate Moss.
He thought she was a real "eternal woman".
Kate Moss is thin and thin, and is weak and charming on the T stage.
Her complexion is always pale and her eyes are always blurred.
Her beauty is reflected in every nerve that is full of longing.
She did not dress up to hide anything, but to express it.
Dressed in a green, silver-colored ornament and tight fitting ground robe, Kate Moss is the most accurate interpretation of Versace's design style.
Naomi Campbell, a British fashion supermodel, is also a star raised by Versace.
After the death of Versace, Campbell recalled: "in the past 11 years, I haven't participated in Versace's fashion show.
I will never forget Versace's generous support for my career and my personal life.
Mare Bravo, general manager of the most famous Sax fashion company in New York's Fifth Avenue, said: "Versace's success lies in its ability to expand its influence to consumers' homes through media and celebrities."
The rise of Versace has prompted the spirit of the fashion industry to sublime and turn ordinary clothes into art.
This is Versace's great contribution to the world's fashion industry.
The symbol of the Versace Empire, the Medusa of the Greek mythology, Madusa, represents the fatal attraction, and her beauty is so confusing that she is instantly turned into stone.
Versace is all in pursuit of this kind of beauty deterrent. His works are always full of extreme perfection and the intense tension that is on the verge of extinction.
The genius of his life, the amazing talent will eventually become a cold tombstone.
In July 15, 1997, Jenny Versace, the great tailor, representing the world's avant-garde art, collapsed in front of his private residence in Miami.
For half a century, the fan family has been well known in the world. Versace represents a family and an empire. It represents a series of distinct styles that are respected and enjoyed by peers. It also represents the turnover of more than ten billion francs a year. The murder case has led to a series of puzzles in his series. Fortunately, Versace VERSACE is still brilliant.
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