Insight Into The Eight Golden Words Of Marketing.

1. The number of patients depends on the beauty of the nurses.

According to statistics, the number of patients with the same level of medical equipment and doctors depends on the beauty of the nurse. It seems that everyone loves beauty. It is no exception to see a doctor.

Sichuan Airlines has launched an advertisement for "beautiful Sichuan Airlines". beautiful The image of the stewardess is noticeable. Because compared with the number of aircraft, hardware and so on, Sichuan Airlines can not compare with other domestic airlines, but Sichuan Airlines software, stewardess, as a selling point, also received unexpected results, Sichuan Airlines's profitability and brand image is constantly improving.

In the real market competition, if the opponent is exceptionally strong, the enterprise must learn to understand the real needs of the consumers, learn to find the selling points, and establish differentiated competitive advantages.

2, you Customer The quantity determines the quality of your life.

Zhang Ruimin said that the profits of the household electrical appliance industry have been "thin like blades" and must create an international brand. And he is very envious of China Mobile's boss: wherever you go to and abroad, you have to collect fees and run away, and the monks can't run away from the temple. What is an enviable profession? Charge people all over the country! China Mobile is already the largest operator in the world and has hundreds of millions of customers.

In fact, every enterprise is the same reason. The more distributors the boss, the more consumers, the better the development of the enterprise, the higher the quality of the boss's life. Because if any enterprise wants to expand, it is necessary to expand the number of your customers. Retain existing consumers, constantly develop potential consumers, accumulate huge customer base, and actively promote repeated consumption.

3. Marketing It is to let consumers forget the price.

Value is relative to price. It means providing the most valuable products and services to customers.

An important task of marketing is to transform price sensitive products into price insensitive ones. That is to say, the products and services of an enterprise meet and exceed the expectations of consumers, and consumers are willing to spend more money on products or services that they like. Only by giving the product life and increasing the added value through brand building can the product be premium. Let consumers "talk about value, not price."

Similarly, in the era of the world tends to be flat, enterprise brand marketing also needs the intervention and support of the external brain, while the external brain sells invisible wisdom. In the cooperation with the external brain, enterprises should clearly understand the relationship between price and value. Hundreds of pages of WORD and PPT are of little value, but the benefits they bring to enterprises are unlimited.

4, marketing is to let consumers. Estrus

In the era of perceptual marketing, "emotion" is a longitudinal marketing throughout the process, highlighting the decisive role of the factors. One of the tasks of marketing is to give vitality to products, to create emotional connections between products and consumers, and to love brands.

The reason why consumers prefer to buy a brand product is "I like it", and the highest level of marketing can also be summed up as: "you have to like it". We should not only sell products to consumers, but also make consumers feel emotional and sell products to consumers' minds.

5. What is not important to you? What do consumers think you are important?

There are many resources in the world. What is the biggest resource? It is the mental resource of consumers.

Many entrepreneurs say that their products are of high quality and good quality, but consumers do not know that they are zero. This is an era of "wine is also afraid of deep alley". In this overspreading information society, where to shout your products, what content to shout, and who to shout? How to make consumers realize that your product is a good product and how to make consumers love your brand is to solve the problem through communication.

6, worse positioning is better than no positioning.

An enterprise is like a ship sailing in the dark. If there is no direction, no matter how fast it travels, it will not reach the other side, or even miss the direction to hit the wreck. Having a clear positioning is like guiding the lighthouse. No matter how dark the night is, it will not lose its way.

To let consumers know what you are and how different you are from others, first of all, clarify your position and let yourself occupy a place in the mind of the consumer. And if there is no positioning, imagine their products are omnipotent, the illusion of selling products to everyone, is bound to go nowhere.

7, marketing makes sales redundant.

The value of the brand makes consumers willing to pay higher prices to buy products, thereby avoiding price wars, ensuring the profit source of enterprises, such as SONY's digital consumer goods, consumers' reliance on brands and naming purchases, so that enterprises can reduce the cost of channel development, such as Procter & gamble with the lowest entry fee to enter the large business super. The marketing charm of brands can be seen everywhere.

Only homogenized marketing means, there is no homogeneous brand. China is the most serious market of homogenization competition in the world. The lack of marketing in China is actually a lack of brand. And brand is "excessive marketing" left to Chinese entrepreneurs the last differential competition "firewall."

8, people are cheap, and goods are expensive.

The so-called "separation of people from the countryside, goods leaving the countryside" emphasize the image of brand origin attribute to consumers. Consumers will be influenced by the origin of products in terms of product cognition and purchase decisions.

For example, when we mention dairy products, we will think of Inner Mongolia's good. When we mention light industrial appliances, we will think of Guangdong's good. There is a natural place in the minds of consumers that a good product has been formed.

We should make full use of this point in marketing, that is to say, our products should get market through "remote location". If we dare to go out, only when we go out, can we have vitality and mystique before we have higher value.