The Evolution Of Textile And Clothing Export In Jiangsu In The Past Ten Years

Today, Jiangsu's textile and clothing exports to nearly 100 countries and regions in the world, Japan, the United States and the European Union are the three major markets, accounting for about 80% of the total textile and clothing exports in Jiangsu.

Ten years of export trade road, Jiangsu clothing in order to maintain a leading level in export processing, made a series of remarkable results in practice, improving the company's profits and production efficiency. At the same time, in order to widen the field of garment export and avoid trade frictions, some enterprises have invested overseas and achieved good results.

　　 Pattern evolution

Before joining the WTO, China's garment industry benefited from the traditional "three to one supplement" business mode, and the enterprise realized the initial capital accumulation from the profits, and also laid a solid foundation for China's garment industry. However, after the blowout of the garment industry, a number of powerful export oriented enterprises are no longer satisfied with making small profits. In the past ten years, Jiangsu enterprises have made considerable progress in exploring the transformation of export patterns.

Jiangsu Sanyou group is a typical garment export processing enterprise, and its export revenue accounts for 93% of the main revenue. In the original OEM mode, the processing profit is very thin, causing the garment processing enterprises to gradually get into a predicament. Sanyou group has strengthened the improvement of its design ability, changed its business mode, and gradually shifted from the OEM mode to the ODM mode. In 2007, the ODM mode accounted for more than 30% of the main business income of Jiangsu Sanyou group.

In order to strengthen the design power as the foothold, push forward the sample order mode, which has brought additional income to Sanyou group. In the study of foreign trade exchanges, Jiangsu CHENFENG group attached importance to the rights and interests of workers and became a member of the international labor fair Association.

Through the international and institutionalized training of workers, teams and groups are generally trained. Realization With the increase of production index, the unit price of the morning breeze processing is more than 20% higher than that of the general enterprise, and the income of the workers has been greatly improved.

As a major garment export province, Jiangsu's original brand clothing exports accounted for less than 10%. For this reason, the Ministry of Commerce has organized a number of key export enterprises including Bosideng, Meng LAN, Shun Tian and Su Hao, and started the work of "creating export brands" in Jiangsu.

SOHO International Group has built up a brand design center with its own design to support brand development. It has strengthened exchanges and cooperation with foreign design institutes and designers, and has designed more than 1000 garment designs in the year.

After the international financial crisis, the foreign trade market was besieged, so that some foreign trade clothing enterprises have turned to the domestic market, and have carried out the practice of finding the endogenous driving force for economic development.

In the 1-11 month of 2009, the proportion of domestic sales value of clothing industry in Jiangsu province accounted for 70.46% of sales output value, which was 3.76 percentage points higher than the proportion of domestic sales in the same period in the same period of the whole country, accounting for 66.70% percentage points of sales value. Compared with the proportion of 65.81% of the sales value of garment industry in Jiangsu Province in the same period last year, it increased 4.65 percentage points.

Endogenous growth promoted the further optimization of the market structure of Jiangsu's clothing industry. The proportion of international and domestic markets changed from original 45:55 to 30:70, but there is still a gap between the international and domestic market level, and therefore the transformation of domestic sales is still an important work for Jiangsu's garment industry in the future.

　　 Capital "going abroad"

Overseas investment is a popular word in the clothing industry in recent years. In the past ten years, the garment industry in Jiangsu has seized the strategic opportunity of the state to encourage enterprises to "go out", and actively organized overseas enterprises and companies, including red beans, Huarui, Diao, Guangming and Guan Da to set foot in international operations.

Wuxi Guangming (Group) Co., Ltd. invested and bought the management right of a clothing brand in the United States. It has actively explored international business and has achieved good results. Wuxi Guangming has hired international designers on the one hand to expand marketing networks in Europe and the United States on the one hand, and sales of orders have increased substantially.

When it is difficult for the brand to cover the export market at a time, buying up the partial right to use the international brand and enjoying the maximum profit of the brand in the prescribed area and prescribed time period is an innovation.

In addition, investing and building factories in Southeast Asia has won a more relaxed trade environment for export processing. As a window to expand the international market, Cambodia Co has played an important role in opening up the US and EU markets, thereby driving 8 million exports of clothing and increasing foreign exchange earnings by US $20 million per year.

Through this window, Diao developed a joint venture with us customers and established Nantong jfeida company to expand the US market. In 2007, the joint venture realized export earning about 40000000 US dollars. {page_break}

　　 A moment.

In September of 2008, Bosideng joined forces with Green, Woods, a hundred year old chain store brand in the United Kingdom, and opened two Bosteng men's wear shops, which opened the way for China's independent men's wear brand store to land in the European market.

In June this year, Bosideng announced that it spent about 20 million 50 thousand pounds to buy and rebuild 1 Properties of Oxford street in London shopping center. It opened the flagship store in Europe and sold four seasons products including Bosteng men's clothing and Bosideng down garment.

The rebuilt ground floor is the first European down clothing and men's wear flagship store, with the remaining floors as the European headquarters of Bosideng group as the base for landing in Europe, which is an important part of Bosideng's internationalization strategy. measures 。

On the 20-25 day of June 2009, the Jiangsu economic friendship delegation headed by Jiangsu provincial vice governor, Shi Ping, went to Italy to take part in the "2009 Jiangsu Italy economic and trade cooperation and exchange activities". 11 delegation of entrepreneurs, including Yalu group, Jiangsu Dong Du Textile Group, red bean group, salon clothing, Nanjing Baishi Ji, Jiangsu Zhou Yan dress and Jiangsu Mei Jia Shu costumes, participated in the economic and trade negotiation activities. Yalu group, Dong Du Textile Group and Nanjing Baishi Ji clothing signed cooperation agreements with Italy fashion agencies and famous clothing companies respectively.

Over the past ten years, Jiangsu's textile and clothing exports have been growing steadily, achieving a rapid development of about 4.3 times. The efficiency of WTO platform on textile and garment exports is remarkable in Jiangsu province.

In these three periods, Jiangsu's textile and clothing exports ranked third among the major provinces in the country. Guangdong maintained its first place in 2001, ranking first in Zhejiang in 2005 and 2010. Shanghai was higher than Shandong in three periods. Judging from the growth rate of textile and clothing exports in ten years, Zhejiang ranked first and Shanghai ranked last.

Jiangsu's textile and clothing exports grew steadily during the past ten years. In 2009 alone, a negative growth of 8.14% was observed. Under the influence of the international financial crisis, domestic textile and garment exports were in a low slump. The scale of textile and clothing exports also dropped by 9.65% over the same period last year. This situation rapidly recovered in 2010, and Jiangsu's textile and clothing exports rebounded 26.09%. In 2010, Jiangsu's textile and clothing exports amounted to US $35 billion 34 million, compared with the US $8 billion 145 million in 2001, and achieved an expansion of about 4.3 times.

In the absence of formal accession to the WTO in 2001, Jiangsu's textile and clothing exports increased by 6.44% over the same period. In 2002, 2003 and 2004, the growth rate of Jiangsu's textile and clothing exports was almost the same as that of the whole country. Apart from 2005 and 2008, Jiangsu was slightly higher than the national level. In 2006, Jiangsu was slightly lower than the national level. In the three years of 2007, 2009 and 2010, the growth rate of textile and clothing exports in Jiangsu was close to that of the whole country.