Analysis Of Children'S Shoes Enterprise Joint Development Plan

In the domestic market, with adults

The so-called joint mode of sales, popularly speaking, refers to the joint operation of local enterprises to develop regional markets or franchisees to set up joint stores.

The advantage of this model is that the business circle store resources, business experience and human relations resources with the franchiser are complementary to the team management and store management resources owned by the brand manufacturer, and the resources can be integrated in an all-round way.

Compared with the direct battalion, children's shoes with relatively weak strength can reduce operational risks, and the agents who know the local market and have the resources of local connections have undoubtedly increased the chances of success.

Otherwise, brand direct operation is likely to be stumbling and bumpy.

Because children's shoes industry starts relatively low, there is no way to provide sufficient follow-up guarantee for the direct market like adult shoes industry, and can not cope with the rigid indicators such as funds and products.

So joint venture can be said to be hot, but is joint marketing a final solution to the channel upgrading of children's shoes enterprises? Is the choice and decision of children's shoes business channels already a certainty?

The answer is negative. Although the joint sales mode can reduce the risks brought by direct investment and change the limitation of traditional distribution profits, it will solve the difficult problem of opening new markets.

However, enterprises and agents join together in the same market, and the two "one piece land" will inevitably produce contradictions and conflicts, and there is no clear division in the field of interest. Finally, it may cause enterprises and agents to fight in their own pots.

To be precise, the joint sales mode is only suitable for children's shoes currently in the initial stage of development. However, with the development and growth of children's shoes, it is still a long-term plan to build a brand as a driving force and borrow a multi-faceted operation mode.