The Enlightenment Of Shi Yuzhu's Success In Entrepreneurship

Life is bound to encounter setbacks and frustrations like this or that. For mediocre people, they usually sigh about the injustice of fate and envy those who are plain sailing in his eyes. But we have to understand that many of the truth in the world is invisible to our naked eyes. When you are wasting your time worrying about a trivial matter, others are probably quietly paying for their ideals. Many aspects are ignorant because they can not see, but they only feel sad and sad.

A man of ability and ambition should be like this: when failure comes, he is fearless and can pacify the people around him; at the same time, the people around him will find that at this moment, the charm and temperament that he embodies is the greatest. After failure, he should not be discouraged, nor should he lose his mind and lose his mind. Instead, he should actively look for opportunities to stand up again. In particular, men in shopping malls should be smart and free. They should have a grieved heart. They should be proud of their immediate failures and believe that they can still stand up.

Today's Entrepreneurship It means survival and development in competition. Even if it fails, that's normal. So, from a different perspective, failure has failed to play. Like some state-owned enterprises' bankruptcy, you may laugh and even sneer at it, saying that leaders do not understand the performance of the economy, and even estimate the end of the leadership. But many times, things are not what they see. Perhaps others are bankrupt in order to better restructure state-owned assets. That is to say, sometimes, behind the despair and failure may be a new beginning. To tell the truth, Shi Yuzhu should also thank the giant building of that time. It was this fierce punch that shattered his arrogance and arrogance and allowed him to return to the horizon and start his own business. And from Shi Yuzhu At present, his achievements have also benefited from the failure of that year. We must have a keen vision and be able to find opportunities in the most unfavorable situations.

Shi Yuzhu has enough tactical skills and strategic literacy, so he can return to the king in the debt of more than two billion; he can continue to pursue his dream after paying debts, and can come back to China in the future. network The game market is unique. There are so many points worth studying and discussing.

1 success is no accident. The reason why Shi Yuzhu can turn over a product that is more homogeneous in the market such as melatonin is because it pays close attention to target consumer groups. He made a thorough market research on target consumer groups before he made a strategic plan for winning the game, and he could win the tactics in detail. Consumers are teachers forever.

2 choose a suitable way of promotion. Not every company, after the product comes out, has the capital and ability to make the advertisement go all the way to CCTV. Moreover, many companies, the initial production capacity and sales ability also decide that they can not provide the national advertising effect after the supply. For example, Qin Chi wine, which was advertised in CCTV, and its production capacity could not meet the demand for supply, led to its own defeat. Therefore, we might as well start selecting pilot advertising and advertising in the region, and gradually do business in the two or three line market that occupies most of the country's share through gradual and orderly way. Then we will smash a lot of money and establish a brand image in CCTV advertising. And this gradual process is itself a process of self regulation, self adjustment and self development. To distinguish the situation, for the market, we should focus on several carefully operated cities to conduct careful experiments. The pilot can avoid failure in large areas, and also ensure the healthy growth of their enterprises in the small failure that can be sustained. {page_break}

3, we need to think more about marketing. Why should we talk about marketing? We have reason to believe that the fragrance of wine is not afraid of alley. However, if we want to build up popularity in the shortest time, we must carry out necessary and innovative marketing. In marketing activities, the concept and packaging of products must first go ahead. At the same time, we should accumulate user feedback information in regional marketing, collect and analyze them. Good information should be responded positively, and the concept and packaging of products will be improved and upgraded. If we can stick to it, we will create a good product and good brand in several provinces within two or three years. Of course, the key to marketing lies in products, that is to say, you must first have a product that can carry out quality marketing, and then be the result of marketing.

4 hobbies often affect a person's future development. China has 1 billion 300 million of all levels of consumers, and lifestyle and communication are more consistent, so the cost of advertising and promotion is also relatively low. In the vast business opportunities, Shi Yuzhu returned to the Internet industry and chose online games. In other words, do one line, love one line. If you just watch others make money, and you want to join in the fun, most of them are a narrow escape from death. We need to see that Shi Yuzhu's success in the online game industry is directly related to his "addiction" online game for many years. It is he who found some problems in the game set up to make recommendations with the player's identity, and finally had the bold idea of simply making his own favorite online games. At the same time, because he played online games for a long time, he was able to grasp the players' mind accurately. This is far more accurate and accurate than some market research in castle in the air. The environment to be faced by entrepreneurship is the environment to be faced with.