• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Max Chase: Deformation, Start!

    2011/7/29 15:52:00 39

    American Brand China

    Even if someone complains about the "Chinese elements" on micro-blog, the box office appeal of Transformers 3 is not yet available in the summer, but there is no lack of Chinese pride in the commentary.

    With the most popular movie "zero distance" of the United States and costumes, since the opening of the Chinese elements in Transformers 2, it has made an indissoluble bond with the story of the friends and the earth people defending the peace of the earth.


    "Transformers 3" has just started. It is an obvious case of advertising implants, the main character is Muse bond.

    Sian Labov, the hero in the passion drama, is wearing the MTEE classic nine palace Logo T-shirt of the Chinese brand, Mts. Bang Wei, which is once again implanted and upgraded after the first successful cross-border Hollywood movie "Transformers 2" by Chinese American brand as the Chinese brand. The T-shirt brand MTEE clothing is implanted in Transformers 3.


    This picture appeared in the movie for 5 minutes, while the conventional brand placement advertisement in the movie is usually 15 seconds. This is the longest time that Chinese brand has been implanted continuously in Hollywood movies.


    Film integration

    Marketing

    In the evaluation system, the film placement advertisements are generally divided into 3 implantation levels: A+, A and B.

    A+ class placement advertising can achieve the combination of brand and product skillfully with the plot, and even become an important prop and development clue. A-level implantation can mention product names and characteristics in the movie dialogue, while B class has only some lens implantation as a scene display.


    The MADS banner has won the B level of implanted advertising.

    The audience can recall that in 2009, "Transformers 2" showed that the freight cars with "Meters Bonwe not taking the unusual road" advertisement were speeding along the road, and the huge road sign advertisement of "Meters Bonwe MTS bond".


    In fact, when Transformers 1 was put into filming in 2006, Mts. Bang Wei began to prepare carefully.

    Although finally failed to make the trip due to haste, but the eyes of mus bond did not leave Transformers.


    Transformers 2's image of advertising and movies is not as simple as it looks.

    Paramount, as the production company of the series of film "Transformers", often collaborate with world famous brands such as general motors and Coca-Cola.

    As a native Chinese company, it is difficult to convince paramount to be implanted.


    At first, the paramount film, which did not know what it was, was originally uncooperative. But when the producer Lorenzo saw the more than 9000 square meter of the Mts. Bang Wei flagship store in Nanjing East Road, Shanghai, Lorenzodi changed his mind immediately.


      

    Smith Barney

    Adhering to the marketing route which has always been "spending money never softens", they carried out a deep combination of the budget to 8 digit items and their own production.

    With the authorization obtained from Transformers copyrights, Paramount Pictures and HASBRO (Hasbro), the United States has carried out a series of post product development.


    The T-shirt series with the theme of "Transformation distortion watch me", along with the synchronized synchronization of movies, has sold about 1000000 items from retail terminals, networks, magazines to cinemas.


    Although the result of "investing 1 yuan and earning 1 yuan" is not the most ideal result, Metersbonwe's project production with a single movie is obviously not sustainable.

    And this route that can get more publicity and visibility and provide more material for its own product design is indeed killing two birds with one stone.

    For us, the Transformers 2 is just a starting point, and the next step is Transformers 3.


    Compared with the hard and awkward cooperation in Transformers 2, Muse

    Bang Wei

    Cooperation with Transformers 3 is very smooth.

    "After the end of the movie, we started talking about the cooperation of" change 3 "and finally decided to wear our T-shirt to the hero.

    Zhou Long, director of integrated marketing center of the United States,


    The intention of wearing the T-shirt to the hero was very successful. At last, he chose the T-shirt with an enterprise LOGO, which made Zhou long very surprised.


    "We sent more than 10 T-shirts with large lorry patterns, which were closely related to Transformers, and finally left a little bit of selfishness. Inside it was a specially designed LOGO shirt with" MTEE "under the ninth chamber, holding the 1% lucky fluke.

    Zhou Long said.

    As a result, Max Chase has won the prize.

    The director and the hero chose the "LOGO" MTEE shirt.


    The classic LOGO of MTEE, the earliest Imperial Palace, originated in China. Each square represents a culture and shows an idea. Each square affects each other, and it is MTEE's self interpretation of "fashion, creativity and culture".


    "Transformers 3" although the fire, and the state purchase online 89 yuan Carnival price, but let the MTEE classic nine palace Logo T-shirt once again went to the close to the people price, also once again shows that the United States pay no soft, return the actual benefits of the policy, the majority of Transformers fans heart, also once again stayed in the United States stores.

    Although the US bond's pformation road has been concluded in Transformers 3, it is only one of the series of MTEE series, and it has signed a 5 year strategic cooperation agreement with the Shanghai film studio.

    "Black cat sergeant", "Na Zha's mind" and "the havoc of heaven", these images with Chinese traditional characteristics and nostalgic style have also become the objects of the two innovation and development of the United States.


    MTEE has a long way to go.

    • Related reading

    Leather And Shoe Industry Top Ten Top 20 List

    Market topics
    |
    2011/7/29 15:27:00
    62

    Optimizing Supply Chain &Nbsp; Laughing At High Cost Era

    Market topics
    |
    2011/7/29 11:50:00
    47

    Sports Brand Repeats "Expensive Clothes"?

    Market topics
    |
    2011/7/29 10:16:00
    45

    The Industry'S Top Leaders Are Planning &Nbsp, And The Fourth Yangtze River Delta Textile Forum Is Held.

    Market topics
    |
    2011/7/29 9:11:00
    50

    The Largest One Station Shopping Mall In Wenzhou, Jinmao Square

    Market topics
    |
    2011/7/28 18:09:00
    90
    Read the next article

    The Era Of Silica Gel Printing Is Coming To &Nbsp; Textile Processing Industry Collective "Change Of Heart".

    Market competition is surging. How to stand firm in the fierce competition and achieve steady development is always the key issue facing enterprises. Times are changing and industries are changing rapidly.

    主站蜘蛛池模板: 精品国产一区二区三区久久影院 | 娇妻第一次被多p| 黄色大片视频网站| 五月婷在线视频| 国产精品99久久免费观看| 特黄特色大片免费| 99视频精品国在线视频艾草| 再灬再灬再灬深一点舒服| 我和岳乱妇三级高清电影| 跳d放在里面逛超市的视频 | 大学生久久香蕉国产线看观看| 精品免费国产一区二区三区 | 91香蕉在线视频| 亚洲狠狠婷婷综合久久蜜芽| 特级毛片爽www免费版| 99任你躁精品视频| 亚洲国产精品白丝在线观看 | 成人精品免费视频在线观看| 精品露脸国产偷人在视频7| 一级毛片一级毛片一级毛片aaav| 午夜三级A三级三点在线观看| 好男人在线神马影视在线观看www| 精品久久久无码中文字幕| 99精品人妻少妇一区二区| 亚洲欧美日韩中文无线码| 国产精品久久久久久搜索| 日韩欧美一区二区三区| 美女扒开胸罩露出奶了无遮挡免费 | 狼人总合狼人综合| 亚洲天堂水蜜桃| 中文无码人妻有码人妻中文字幕| 十八岁的天空完整版在线观看 | 荡乱妇3p疯狂伦交下载阅读| 一出一进一爽一粗一大视频免费的| 亚洲精品国产综合久久一线| 国产第一页屁屁影院| 成人欧美一区二区三区在线| 特级毛片爽www免费版| 麻豆映画传媒有限公司地址| 三年片免费高清版| 亚洲区小说区图片区qvod|