How Should China'S Maternal And Infant Industry Respond To Capital Hunting?

Recently, the leading brand of Sequoia Capital China fund injected into the domestic mother and baby market is October 10, while at the same time investing in the capital of Becca. The news was confirmed by Zhao Pu, chairman of October October.

Sequoia Capital is a world-class Vc firm. It has been helping every wave of emerging industries for more than 30 years, and has successfully supported many industrial giants, such as apple, Google and other world famous companies.

According to statistics, the total market capitalization of the listed company accounts for 1/10 of the market value of NASDAQ. The injection of Sequoia Capital focuses on the brand of October mom and the management team of happy companies. Its goal is to cut and covet the huge and emerging mother and baby market in China through this brand and company.

China's mother child industry or Chinese children consumer goods The internal law of the market determines that the brand is the core investment value of such companies. The current market situation and internal laws of this industry determine that the leading brand of China's children's consumer goods market is the most important target of capital.

The market of children's consumer goods in China mainly shows the present situation of big, fast, scattered and rising. China's children's consumer goods market is a big market with 200 billion yuan volume. In 2009, it was 165 billion 300 million yuan and about 200 billion yuan in 2010.

This market is in a period of rapid growth with a compound annual growth rate of 22.3%, which is more than two times higher than that of GDP. High-end market 4% share, less than 5%, industry concentration is very low, the market structure of the industry has not yet been stable, the current market leading brands have a huge space to further enhance market share and improve market concentration; the industry is in the process of upgrading consumption, and consumption "branding" is the biggest symbol of consumption upgrading. Even in the open market, capital is also the leading brand in hunting children's consumer goods market. Dr. frog listed in Hongkong, the successful fund-raising of about 2 billion 500 million yuan, 485 times the excess subscription, frozen capital of 122 billion yuan, more than the Hong Kong Listed Agricultural Bank of China has become Hong Kong's "frozen capital Wang" this year.

October 18 is a brand of Shanghai happy industry and trade limited company. After more than ten years of operation, it has developed into the first brand of maternity dress sold over 100 million yuan in China. The network has spread across more than 30 provinces and cities in the country, covering all the mainstream department stores. "In the past two or three years, dozens of investment companies have visited. At the same time, a number of first-class investment banks in the industry have expressed their investment intentions. Finally, Sequoia Capital has successfully won the investment.

First of all, the high-end market positioning and high-end brand image of the October Mommy brand has won the favor of Sequoia Capital. The existing maternity dress products have the characteristics of radiation protection, fashion design and humanized design. It is rich in high technology and high quality; the high-end store image of the existing maternity dress products of October momma: at present, the stores of maternity products in October are basically in the high-end and mainstream department stores in major cities, and the network has spread across more than 30 provinces and cities nationwide, leaving the high-end brand image to the consumers in the market.

Second, it is the extensibility and extensibility of the brand name and connotation of October Mommy, which has won the favor of Sequoia Capital. Some time, Maternity Dress It's just a product line of the October Mommy brand. The brand name determines that it can extend to other segments of the mother and infant industries, such as the ten months of pregnancy and pregnancy before and after pregnancy, such as the monthly meal market, such as the nutritional food matching between husband and wife. Once entering the field of catering, market scalability will become more prominent.

Once again, the market position of October momma brand has won the favor of Sequoia Capital.

In the maternal and infant industry, the maternity dress market has become the first brand for many years. In the whole maternal and infant industry, October mom has entered the first camp of the leading brands. These leading brands have been eyed by all kinds of capital in the private market, such as Lenovo's investment in children's clothing enterprises, DCM, and so on.