Strategy: H&M Will Be Responsible For Selling Beckham Underwear.
British stars
Beckham
A few weeks ago, it announced that it would launch its own brand of men's underwear.
Recently,
H&M
Officially signed sales
Cooperation agreement
。
This is definitely not just a one-off.
Capsule series
Because H&M has said it will be a long-term cooperation.
Beckham shot underwear advertisements for Emporio Armani in 2008, making him aware of his new development direction.
Beckham said in a statement, "this year we have started designing my underwear series.
I am very satisfied with the first product.
What was missing was a sales partner.
Now the cooperative company H&M has 1800 branches in the world, which is the trump card of the Swedish clothing giant.
The first 2012 spring summer series will be sold on Valentine's day next February.
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