Brand Building Comes From Trust.

Integrity is the cornerstone and the foundation of winning customers and markets.

The textile and garment industry is the traditional pillar industry of our national economy, an important livelihood industry and an obvious industry with international competitive advantages.

Over the years, the China Textile Industry Association has consistently guided enterprises to operate in good faith, abide by professional ethics and codes of conduct, conscientiously uphold the image of honesty and trustworthiness, attach importance to the work of building integrity in enterprises, and make integrity management more and more standardized and systematic.

Practice shows that honesty and management are the foundation for enterprises to survive.

The China Textile Industry Association successfully held the two textile enterprise credit evaluation results conference in Beijing in 2010.

Under the guidance of experts from the professional association of China Textile Industry Association and the credit office of the association, a total of 67 textile enterprises were awarded the AAA grade credit rating in 2010 under the guidance of experts from the textile industry association.

Du Yuzhou, President of the China Textile Industry Association, pointed out at the meeting that carrying out the enterprise credit evaluation work will enable the honest and good enterprises to get more trading financing opportunities and reduce paction costs, and form an incentive mechanism of keeping promise and integrity in the whole industry, so as to enhance the competitive advantage and brand influence of textile enterprises.

This will also promote the continuous improvement of the integrity level of the whole industry.

The China Textile Industry Association has also set up a social responsibility Promotion Committee, mainly engaged in the construction of social responsibility management system, the release of industry reports, and how to make the whole industry form a good social responsibility information disclosure atmosphere and other related work.

The establishment of industry brand is a kind of evaluation and cognition that consumers form to an enterprise's excellent product quality, perfect after-sale service, good product image, beautiful cultural value, excellent management result, etc. it is a trust between enterprises and managers who have invested huge human resources, material resources, and even many generations' long-term hard work to build up with consumers.

First class industry brand is the soul and vitality of enterprises.

Enterprises always pursue the highest level of "customer satisfaction" in terms of operation and management, product and equipment technology innovation, after-sales service and so on.

Under the ever-changing market demand of textile industry in China, under the background of global economic integration, the competition among enterprises has manifested itself as brand competition. Brand localization and internationalization have become a new topic for enterprises at present.

In this sense, brand is competitiveness and efficiency.

Nowadays, our country

First of all, we should comprehensively promote the establishment and improvement of the integrity management system in the textile industry.

The association takes credit rating work as the starting point, strengthens the construction of the credit system of the industry, and assists member enterprises to establish a credit risk prevention mechanism.

Enterprises take the system as a guarantee to form a long-term mechanism for building credibility.

Secondly, we should enhance the image publicity and application results of the textile industry in the construction of integrity.

Through the wide publicity platform of China's textile credit network and major media, the credit image of enterprises has been enhanced, thereby enhancing the influence of corporate brand in the minds of consumers.

Thirdly, we attach great importance to the social responsibility construction of textile industry and the construction of enterprise culture.

In the future work, the association will also carry out industry credit publicity and education activities extensively.

Through various forms such as lecture training, forum exchange and experience introduction, we should publicize all kinds of new policies on contracts and credit management, and strive to create a good situation for heavy contract and trustworthy enterprises.

Over the years, China's textile industry is not only a tradition.