Animation Cartoon Embedded Brand New Image &Nbsp; Become A New Focus Of Footwear Industry.

August 1st, along with Snoopy The cartoon culture of the animated screen and other cartoon is greatly exaggerated. It is the birth of the new era of personalized animation consumption. At the same time, anime cartoons are understandable. Shoe enterprises Push out new focus, play cartoon cartoon image implanted NEW brand Business model, to a certain extent, has cracked the stalemate of homogenization of brand effect.

　 Embedding animation elements to deduce brand new image

Talking about cartoon cartoons, first of all, it is easy to let people think of children's shoes enterprises. But with the market experience of adult consumer groups in recent years and the popularity of adult brand creativity fever, the application of animated cartoon is becoming more and more widespread. Admittedly, the implanting of animation elements has become the main carrier of advertising activities for shoe companies. This is also the fundamental driving force for brand shoe companies to implant animation and cartoon into marketing. It not only impulses the childish heart of the adult consumer group, but also stimulates its beautiful Association and chain memory, which is very easy to arouse the resonance of the 80 generation and 90's generation of main consumption groups. Based on such a huge audience market and good market prospects, shoe companies focus on brand animation cartoon design and marketing, to a certain extent, to enhance the brand awareness of the market.

Looking at the current domestic animation shoes market, the requirements for animation elements are also just entering the track. Among them, the sense of the times, fashion, sense of life, and consumer experience have become the most important elements for shoe companies to integrate into shoe design. Indeed, to get people to accept this brand, first of all, it should have the same value orientation as the mainstream trend of consumption in the shoe market, and also conform to the trend of the whole society, so as to become a powerful benchmark for shoe enterprises to develop cartoon shoes.

"Animation shoes depends on the cartoon image, cartoon image depends on the connotation of creativity." This shows that animation creative talents and cartoon creative atmosphere is an important breakthrough point in the design of animation shoes. Obviously, to upgrade the creativity of animation shoes, we must rely on high-tech talents to make a more comprehensive R & D design for animation shoes, and focus on the integration of the elements of animation in a variety of times, so as to design a cartoon shoe that can meet the biggest demand of the market. In view of this, we can not deny that high-tech talents are indeed the mainstay that shoe companies want to overstep in the field of animation shoes creativity. Only when shoe companies increase their investment in innovative talents, can they create brand animation shoes that will lead the market. And the most direct way to do this is that shoe enterprises can cultivate talents in accordance with their own atmosphere through the way of school enterprise cooperation and use the school atmosphere to build a more solid backing for the upgrading of shoe enterprises, animation brands and other brands.

　 Animation elements to control the new marketing artery

As a new brand marketing tool for shoe companies, animation marketing has met the increasing consumption demand of people with its distinctive characteristics. In today's increasingly fierce market competition, animation marketing has highlighted the brand new image of shoe companies. With regard to the current market situation of footwear industry, the labor intensive footwear industry, in the new situation of gradual loss of demographic dividend, has innovated and co operated the brand connotation in the animation cartoon field, which has become a weapon for developing new brand channels.

As we all know, when shoe companies focus on building their own brands, the innovation mode of injecting animation elements can indeed bring different visual experience to consumers. For example, in the earlier period, it was the joint use of Disney's Mickey Mouse and Donald Duck to launch the shoes of the market, and the use of "Pi Pi cocoa" two cartoon ants into the new style shoes to design and animation marketing. In addition, other brands are coming to show their cartoon style. The three QQ penguins, the Spiderman of the foot friend, the dog of the Tai Tai, the help of Deng, the glamour of the glamour, the wolf of the grey, the fairy tale of the world of Anan Lang. These are in order to meet the actual needs of consumers in the 1980s and post-90s, aiming at personalized development of the main culture of each shoe company, directly embedding the image of cartoon characters into shoes or compiling an advertising film showing the market terminal. {page_break}

Admittedly, the shoes of implants and cartoon elements not only represent simple cartoon symbols, but represent the visual idols of brand cohesion. In view of the unique image charm of animated cartoon characters, it is particularly important to apply the cartoon elements effectively to the cartoon marketing of shoes. Considering the audience status of animated cartoon visual idols, the generation of post-80s and post-90s generation is more recognized for the consumption habits of animated cartoons. This undoubtedly shows that the animation cartoon implant marketing strategy has obvious advantages over the traditional brand marketing strategy. In this regard, shoe companies can make wider promotion through various platforms such as space, online stores, online games, animated cartoons, comic books and other platforms, so as to further expand the market influence of animation shoes. However, animation marketing is also a double-edged sword. Although its potential to absorb gold is immeasurable, it must control its tipping point to the high end of the market and integrate resources with the best advantage so as to be able to dominate the high-end market of China's footwear industry in the future.