Textile Enterprises In The First Half Of 2011 Cope With Difficult Situation Pformation Strategy

When the traditional management idea is facing the challenge of the current severe situation in the textile industry, raw material risk, manpower shortage, product structure and order source have become a topic of general concern for enterprises.

Some people have likened this image to the strategic thinking of "grounding air type".

Starting from quality, supplemented by differentiated marketing, from export growth to internal and external marketing, from single industry to diversified development, from traditional products to low cost, high grade new varieties series...

Under the "side effects" of external factors, most enterprises look for new economic growth points in the right time, and have achieved good results in the first half of the year.

Since the beginning of this year, Jiangsu Si Silk Group Co., Ltd. has grasped the quality of the products according to the changing situation at home and abroad. The quality of the products is far beyond the standard issued by the Ministry.

In the first half of the year, a total of 236.4 tons of spun silk were produced, representing an increase of 14.5% in the first half of 2010, 856 thousand meters in silk fabrics, an increase of 116.2% over the first half of 2010, 260 thousand pieces of silk textile and clothing, 59.3% increase over the first half of 2010, a total sales of 169 million yuan, an increase of 30.1% over the same period last year, a profit of 2 million 925 thousand yuan, an increase of 217.8% over the previous year, and an increase of 5 million 85 thousand yuan in taxes.

In order to solve the problem of poor spinning performance and poor quality of spun silk in the pre spinning workshop, the company has conducted hundreds of technological tests in raw material soaking and other aspects. The best process plan has been selected and production processes are strictly controlled according to the new process.

At the same time, the company also invested nearly one million yuan, and purchased a large quality product washing machine, greatly improving the spinning performance of the production process.

In order to change the problems of long staining and easy wrinkle in silk garments, the company has newly developed modern silk spinning equipment, spinning equipment and testing equipment with advanced domestic level this year.

In the raw material market, according to the rising price of raw silk materials in China, the company imported some high-quality and inexpensive raw materials from India, Uzbek and Indonesia, which effectively reduced the production costs of enterprises. In the sales market, the company continued to grasp the foreign silk sales market, while strengthening foreign markets such as Japan and Western Europe, and expanding new foreign markets such as India, Saudi Arabia and Indonesia.

In the first half of the year, the company exported more than 70 tons of spun silk, exported nearly 800 thousand meters of silk fabrics, and exported 2 million 815 thousand dollars from self export.

The company also striving to develop the domestic silk market and use more than 20 Susie stores in China.

The non cotton varieties of silk textile are adjusted to over 70%.

Silk Textile Co., Ltd., in the current severe situation of the textile industry, promptly adjusted the product mix to ensure stable and steady development of the enterprises, producing 8523.43 tons of yarn from 1 to June, an increase of 13.91% over the same period last year, 15 million 708 thousand and 900 yuan in the previous year, an increase of 24.78% over the same period last year, achieving 499 million 587 thousand yuan in main business, an increase of 18.48% over the same period last year, a total profit of 25 million 57 thousand yuan, an increase of 9.9% over the same period last year, and an export growth of 10 million 40 thousand and 300 dollars, an increase of 25.9% over the same period last year.

Since last year, cotton prices have fluctuate frequently, making textile enterprises like roller coaster, which has brought great difficulties to the production and operation of enterprises.

In the face of tough times, the company has changed its development mode, adjusted its product mix, and vigorously developed non cotton products that meet the market demand. It has accounted for over 70% of the non cotton varieties produced, and has been promoted to be known as the "healthy fiber" and "green fiber" bamboo fiber products in twenty-first Century. These products have brought greater economic benefits to enterprises.

In order to meet the needs of market competition and improve operational efficiency, the company carries out process management to meet the needs of customers. According to the principle of clear responsibility, smooth operation, efficient and orderly, mutual restriction and comprehensive control, the management concept is updated, management methods are changed, business processes are standardized, operational efficiency is improved, and market competitive advantages are comprehensively promoted.

The company set up the quality supervision and control department to implement the whole process dynamic control of the products produced on the machine.

The party and government working group held a regular political work meeting every month to actively solve problems for the employees and to consolidate their strength and stabilize their development by raising wages, setting up a platform for job creation and developing colorful sports activities.

The company has constantly expanded its marketing ideas, actively explored domestic and foreign markets in various directions, sought new interest growth points, increased marketing efforts, and achieved better results.

Hongcheng group does its best.

Under the difficult situation that the external environment is difficult to control, Shandong Hongcheng group company objectively analyzed and responded positively, and launched the new measures of "three adjustments and two guarantees", laying a solid foundation, practicing hard work, and making every effort to do the best thing for ourselves. In the first half of the year, the output value was 437 million 832 thousand and 300 yuan and sales income was 420 million 570 thousand and 500 yuan.

The so-called "do the best thing for oneself" is to implement the strategy of "three adjustments and two guarantees". Its main content is to focus on the main line of structural adjustment, meet the quality requirements of customers, and achieve two objectives.

The "three adjustments" include: adjusting the market structure, changing the market structure from the original export to the "two wheel drive", and expanding the proportion of domestic sales to 80%, reducing the proportion of foreign sales to 20%; adjusting the product structure, continuing the positioning of high-end products, developing high-end dyed fabrics as the main direction, and increasing the demand for new products in the domestic market; adjusting the industrial structure, implementing the comprehensive pformation of the old production areas, "withdraw from the two into three", withdraw from the second industry, gradually enter the third industry, carry out business, service and real estate development business, realize the pfer from single spinning home textile industry to other industries, and promote the complementary advantages between industries.

"Two guarantees" is to ensure normal production, scientifically arrange human resources, do everything possible to seize contract orders, keep enterprises in continuous and balanced production, ensure product market, rely on honesty and credibility, consolidate the already formed domestic and foreign customer market, develop new domestic famous brand customers, and improve two market share.

"Sure" is to establish internal quality control standards that meet customer requirements.

To meet the new requirements of the domestic market expansion and brand customers' product quality, the company has formulated a new quality standard for internal control, and gradually implemented it in the production workshop.

The use of new quality standards marks a new step in the quality management of the company.

{page_break}

Breakthrough of textile products in Xinye

Since the beginning of this year, due to the high oscillation of cotton prices, the slow growth of international economy and the influence of domestic macroeconomic regulation and control policies, the cotton textile industry has encountered more difficulties than the international financial crisis, mainly due to the serious decline in market demand, substantial increase in stocks and extremely short capital.

As a cotton textile enterprise, there are many practical difficulties at present: cotton prices are huge turbulence, energy and labor costs are further increased, production and operating costs continue to grow, profit margins are further compressed, sales market has declined since March, domestic and foreign market demand has shrunk, enterprise orders have decreased significantly, inventories have increased and stock products have great depreciation risks, financing difficulties have increased, financing costs have increased, enterprises' comprehensive financing costs have increased by more than 30% over the same period, financial costs have increased significantly, and liquidity gap has been larger.

In the face of the new grim situation, Xinye textile takes the "upgrading adjustment" as the theme, firmly grasped the pformation of the mode of economic growth, solved the outstanding problems in the development of operation, made scientific decisions and actively responded, not only maintained the normal operation of the production and operation of enterprises, but also made new breakthroughs in improving product quality, optimizing the structure of products and upgrading and upgrading the market, and achieved new results in tapping potentials, increasing efficiency and saving energy and reducing consumption. The overall strength and competitiveness of enterprises were further enhanced, and comprehensive benefits and various economic and technological indicators continued to be among the forefront of the industry.

Although the semi annual report has not yet been released, it has already seen a good trend from the company's quarterly report.

Data show that the company's total revenue in the first quarter increased by 32.44% over the same period last year; operating profit increased by 88.91%; total profit increased by 45.40%; income tax expense increased by 45.17%; net profit increased by 45.47%, mainly due to the company's optimization of product mix, upgrading of product quality and increase of gross margin.