Li Zhiming: Love Military Camp, Create Beauty.

Midsummer, located in the Nanjing economic and Technological Development Zone, Jiangsu Kathy Di Lai Garments Co., Ltd. is a busy and peaceful scene.

Two years ago, this private enterprise, which has attracted attention for its exclusive development and production of the 60th anniversary National Day parade military parade service, is now or is completing the research and production task of three special costumes, including the security clothing of the twenty-sixth World University Games, the retired soldiers' Memorial clothing of the armed police force, and the first anti terrorist unit of China, namely the Snow Leopard Commando special service suit and so on.

Li Zhiming, general manager of a military company, is like a general who commands thousands of troops. He plans the production and development of enterprises in the light of the situation.

Over the years, he and the chairman of the company have joined hands with Jinlin to create the national costume brand of China and create miracles.

In commemoration of the 84th anniversary founding of the PLA, our reporter interviewed the outstanding communist party members and outstanding entrepreneurs who are indissoluble with the military.

Zhuang Jun Wei

The first private enterprise to undertake military parade

Kathy Di Lai won the title of China well known trademark many years ago, and became the only one of the few permitted production in China.

In order to ensure the quality, Li Zhiming led the physical training division to the training ground to understand the characteristics of the officers and soldiers of the armed police parade team and grasp the first-hand information.

After a few months at the training ground, he wrote down a more than 200 page review of the military parade.

At the critical stage of production, he timely proposed that the design of military parade should break the conventional structure concept of the suit format, instruct technical personnel to overcome technical problems such as pleas and so on, and fill the domestic blank through high temperature stereotypes and made of non iron shirts. The crease resistance performance reached the international AATCC124 standard level 3.2.

Work pays no attention.

On the parade, when the armed police force was wearing a new and upright military uniform and walked through the Tiananmen square, the people at home and abroad were shocked. Even the leadership of the Military Commission and the headquarters also praised the armed police parade clothes.

Create brand

Create a masterpiece of "Ning Pai" clothing classics

Under the new situation, as a tradition

Li Zhiming believes that if an enterprise wants to build long-term core competitiveness, it must innovate its brand.

He firmly believes that knowledge gives us the idea of innovation and change, and builds the strength of never say die, and creates professional brand with professional spirit.

Under his advocacy, the company has set up a Dili design studio in Guangzhou and Beijing, specializing in the development of professional fashion, cordial brand and fashionable and elegant successful man business brand.

His vision of creating "Ning Pai" clothing classics is being realized.

Li Zhiming, a soldier, was destined to be associated with the army.

When the armed police parade dress was unveiled in Tiananmen square, the eyes of the world's military uniform buyers were brightly lit, and the manufacturers were explored.

Li Zhiming took the opportunity to participate in the Paris international police and army equipment exhibition, and took the company's military uniform samples to participate in the exhibition, becoming one of the only two exhibitors in the domestic military uniform. At present, military orders are not enough.

Talking about responsibility

Strive to create internal harmony in Enterprises

While pursuing the rapid development of enterprises, Li Zhiming attaches importance to the theme education of social responsibility among party members and cadres, sets up the correct view of wealth in the management level, trains the correct values among all the staff, and practices the idea of "beauty in mind, harmonious production, happy making money and common prosperity".

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Li Zhiming, a tall figure, always gives people the impression of being sincere, honest and honest, passionate about his career and full of feelings for his employees.

Once a company organized physical examination, Lu Qihua, a front-line employee, was diagnosed with advanced uterine cancer.

Desperate for life, she refused to be treated.

Li Zhiming talked with her many times in his busy schedule, and found the best doctor to consult her for treatment. At the same time, he launched a company's active donations and took the lead in donating 20 thousand yuan.

She has rekindled confidence in life, actively cooperate with treatment, and has recovered.

Li Zhiming always has employees in mind, willing to do practical work and solve problems for his employees.

He arranged 2 million yuan of funds to set up air conditioning, TV sets, water heaters and wardrobes for each dormitory, opening up places for learning, entertainment and sports, and regularly adjusted staff salaries, which increased by 16% last year alone.

A caring Committee was established, and he was head of the group.

In the same industry, the company has passed the GB/T28001-2001 occupational health, safety and ISO014001-2004 environmental management system certification.

The employee sighed: "the company is like a big family. It is our blessing to work here."

Li Zhiming music divides the worries for the government and solves the difficulties for the people.

At the end of 2007, nearly $10 million was invested, and the Kathy Dile branch was set up in Qixia, Nanjing, to attract more than 200 women aged 45 or so.

And free pre job training for them, and this employment project has become a popular project, which has been well received in the local community.

True love is at stake.

After the devastating earthquake in Wenchuan, Li Zhiming immediately convened a meeting of senior managers. He said with deep feeling: "those great companies are definitely not companies that can only make money. The good policies of the party have made us entrepreneurs earn money. Now that the people of the motherland are having difficulties, they need us to stand up and do something for the motherland and pay back their efforts to repay the society."

On the same day, 21083 pieces of clothing valued at about 2000000 yuan were mobilized and organized, and about 100000 yuan was donated to the employees. They were rushed to the disaster area in Nanjing in time.

After the Yushu earthquake in Qinghai, Li Zhiming organized another company to donate 1 million 500 thousand yuan worth of clothing to the disaster area.

Li Zhiming often said that Kathy dile had no beginning and no end.

Today, Kathy dresis is striving to go forward on the road of creating a brand of national costume, in line with his concept of "honesty as the root of life, faith as the foundation of life, and entrepreneurship as the source of development".