Analysis Of "He Jinchang" Increased Shoes In The Market Steadily.

August 2nd, with the introduction of the central bank's third interest rate increase policy, many small and medium-sized businesses

In order to resist external risks, many enterprises have made moves to raise prices.

However, price increases are only temporary solutions, and can not reverse the fundamental situation.

The direct consequence of price increases is a sharp decline in sales.

The move, for small and medium-sized enterprises, is like self destruction, and ultimately can not save the situation of collapse.

Compared with most shoe enterprises, they are faced with a threat. The shoe brand "Jinchang" is a good scenery.

Analysis of "He Jinchang" within the shoes can be thriving in the changing market, but found that there are unique characteristics of its business positioning.

Differentiation strategy for men

In the shoe market competition, facing the increasingly serious homogenization phenomenon, "He Jinchang" is positioned in men's shoes.

Especially in the fiercely competitive leather shoes industry, all kinds of brands occupy the whole market. After considering this dazzling product, it has pmitted many problems of the domestic leather shoes brand. If you want to share a shoe in the shoe market, you will be able to fish for trouble.

Clear market positioning, the main consumer groups locked in the middle class.

Large consumer groups, fewer competitors, so that "He Jinchang" in the shoes increased 16 years ago, still good momentum of development.

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Be bold in innovation and quality is king.

Looking at the development of Chinese shoe enterprises, many shoe enterprises have developed rapidly in the cheap labor force and the environment of reform and opening up, and have made huge profits.

Extensive mode of operation has entered the domestic market in international shoe enterprises without any resistance.

We can only imitate blindly, so that we can not occupy a stable position in the industry.

The "He Jinchang" shoes are focused on the shaping of quality, and resolutely set up the only professional production factory for shoes in China.

"He Jinchang" inside the heightened shoes using physical increase principle, invisible interior design, the appearance of no increase mark, has an increased effect, product height higher than 5.5CM-13CM, full pad technology to make the wearer more comfortable and meet the different needs of the height of consumers.

Multi brand operation aims at different customer groups.

At present, "He Jinchang" has three brands under the heightened shoes, focusing on the mature and stable middle-aged men's shoes brand "Ho Jinchang", the middle end leisure sports shoes brand "Hesheng" and the middle end men's shoes brand "Le ang".

The three brands adopt the impossible pricing method and marketing method.

It can not only sell women's shoes while specializing in men's shoes, but also avoid the too monotonous sales mode of men's shoes stores.

"He Jinchang" increased the sole independence of shoes, decided the success of the brand.

By satisfying the needs of the increased customer group and attracting the consumer market with the ingenious product personality, this difference creates business opportunities and holds unlimited market potential, so that the brand will always remain invincible in the competition.

There are more than 300 stores in He Jinchang, which are exported to many countries and regions in Europe, America, Japan and Korea.

He Jinchang's shoes have also launched a franchise chain store with unique characteristics. With unique product advantages and strong regional protection policies, the company monopolizes one side's business to enable partners to set up shop with a success rate of more than 98%. In the "He Jinchang", the shoe industry is already the leader of the shoe market, the most influential brand of heightened shoes.