Chengdu Clothing Discount Exhibition Two Sales Volume Broken Ten Million

Reporters learned in July 31st that sales of goods in the two day of the first Chengdu famous brand clothing discount fair exceeded 10 million yuan. Among them, the sales of men's clothing brand reached 5 million 630 thousand yuan, while the women's clothing brand handed over 4 million 520 thousand yuan.

Ultra low discount attracts urban trend

Compared with the previous types of fashion shows, the biggest difference between the Chengdu famous brand clothing discount exhibition is that there are more young faces in the exhibition hall.

In view of this situation, the responsible person of the organizing committee explained, "Chengdu as a fashion capital and Exhibition capital, clothing related exhibitions have been developing for a long time. But for many reasons, many of the exhibitions we hold are mainly low-end brands. This situation is obviously not suitable for young people's demand for exhibitions, causing a fixed impression of middle-aged and old consumers, and a large number of young consumer groups. The responsible person said that the upgrading and transformation of the exhibition is an inevitable trend in the future. The proportion of similar exhibitions will gradually decline. "This time we hold the first famous brand clothing direct selling exhibition, which is a real name. We should really attract the urban white-collar workers to the exhibition."

　　 Famous brand direct sale is just for gathering popularity.

According to the introduction, the scale of this exhibition, the category and the discount are the first time in the similar exhibitions held in Chengdu. Famous brand clothing, shoes and bags are passed through the manufacturer. Direct selling The way out of the intermediate links, and produced ultra-low discount. Promotion Scheme. Xie Li, the scene leader of Hangzhou silk brand Qiao Qixin, told reporters that the brand had never participated in any trade fairs in Chengdu before. It could only be bought in a large business super market. "This time we brought the Qiao Qixin series, which has not yet started to sell, and has given an ultra-low discount of 65% off, that is, we want more people to understand our brand."

"The purpose of our exhibition is to establish a brand image and basically bring our latest styles." Luo Qian, the scene leader of Busen menswear from Zhejiang, told reporters that their main force style The price is between 400 and 500 yuan, and this basically gives a promotional price of less than 200 yuan. The special price shirt gives a super low price discount of 278 of the original price and 35 of the discount price. "We only participated in the exhibition of Sichuan enterprises on behalf of Zhejiang enterprises at the Western Conference. This time we hope to expand the brand influence through the exhibition to open Chengdu and even the whole southwest market." On the other hand, men's clothing brand men's eyes from Guangdong also told reporters that in order to start the brand exhibition, "we have never sold discount stores in Chengdu before, and almost all of them have offered a promotional price of 30 percent off."

　 It is reported that the first China Chengdu international clothing brand direct selling exhibition will be held until August 7th.