Three Exhibition Linkage Aimed At Children's Consumption Market

"Welcome to the summer children's fun Carnival!" As soon as reporters entered the exhibition hall of the National Convention Center, volunteers heard greetings from several volunteers. These children come to the 2011 China (Beijing) International Women and children Industry Expo, the China (Beijing) toy animation education and Culture Expo and the China (Beijing) International Children's growth education exhibition sponsored by the Beijing women's Federation, the China Council for the promotion of trade, Beijing branch and the China Toy Association.

According to the director of the exhibition, the exhibition is aimed at responding to the Central Committee's call for "ensuring growth, protecting people's livelihood and promoting development" to further promote the healthy development of women's and children's industries and provide broader space for the internationalization, branding and specialization of the industry.

According to a survey by relevant agencies, the consumption of urban children accounts for more than 30% of the total household expenditure.

　　 Chinese children's toys The market is bullish.

On a children's toy stand, toys are placed for children to play freely. Some children were dancing with their toys, some children Pucking their mouths to assemble, and they were all very busy. The reporter interviewed several parents who were busy at leisure. Speaking of local toys in China, a parent said: "China's famous toy brands are more and more popular and are loved by children. For example, the image of sheep and wolves in pleasant goat and grey wolf has been deeply rooted in the hearts of the people, and the children are very fond of it.

Farewell to the parents, and reporters interviewed Luo Qiang Kai, the head of Tiangong Toys Co., Ltd. He is very optimistic about the domestic toy market and his own brand. He said that the advantage of Chinese toys lies in localization. Enterprises understand the local culture of China and can better understand the preferences of Chinese children and keep close to the interests of Chinese children. Foreign toys also have children's favorite brand image, but the price is generally high, which exceeds the consumption ability of ordinary families. Moreover, most of the foreign brands sold in China are produced by Chinese enterprises.

Luo Qiukai also stressed: "now, we already have our own brand animated cartoons, comics, etc., but also open up an interactive electronic online shopping mall. There are online games, play, comics and movies free to watch; interact with children and parents, so that consumers feel no longer shopping for shopping, but to guide parents and children to buy."

Chinese and foreign children Education mode The gap is obvious.

At the exhibition, most of the reporters saw foreign educational brands, such as Disney English, crazy family children's club, etc. The crazy family children's club is known as the first brand of children's science education from North America. Its leader told reporters: "the gap between children's education at home and abroad is that most of the local education in China is exam oriented education, while foreign education is mainly based on training quality. We are through hundreds of experiments, teaching children to master physics, chemistry, biology and other natural knowledge.

A parent who is taking her child to experience her educational model tells reporters that she and many parents want to be able to entertaining children and learn more knowledge while growing up happily. In terms of quality education, Chinese local children's educational institutions should seriously reflect on and reflect on it.

At the exhibition, reporters found a unique domestic children's educational institutions - blue sky city. his Personnel Told reporters that at present, some traditional ideas of Chinese education can not be changed, and examination oriented education has extended from high school to kindergartens. He added: "in fact, children have their own ideals since childhood. But under the Chinese education system, even though children have received higher education, they do not know what they like and what they want to do. How to stimulate children's interest in a particular occupation and understand their real ideals is what we need to do now.

Although this kind of career experience education can break through and how much it benefits the society, we still have no idea. But fortunately, we have seen the positive exploration of the new model by local education, which shows that the local educational institutions in China have already acted and are developing their own unique and suitable educational mode.