The Government Of Shenzhen Has Taken The Lead In &Nbsp, And Urged The Pformation And Upgrading Of The Garment Manufacturing Industry.

As a major industrial area in Shenzhen, Baoan District has been promoting the traditional industries of Shenzhen in recent years.

Founded in 1987, Huaxing company has 8 national branches with nearly 10000 employees.

The enterprise covers an area of 30 thousand square meters, the factory area is 50 thousand square meters, and its assets exceed 350 million yuan. It is the vice president of Shenzhen garment industry association.

In the past more than 20 years, Huaxing company is mainly engaged in garment processing, OEM and OEM production. It produces 2 million kinds of garments each year. The products are mainly exported to high-end markets such as Europe, the United States, Japan and Hongkong. The export rate is ninety-eight percent, and the annual export earnings exceed US $85 million. It is one of the leading enterprises in Shenzhen clothing manufacturing.

In order to promote the rapid development of the garment industry in Shenzhen, Huaxing company was strongly supported by the government and made use of the garment industrial base. It started construction in 2007 and completed and commissioned in 2009.

Based on the garment base, Huaxing quickly combed the industrial chain and management system, and integrated the business headquarters, processing plants, management departments and logistics centers scattered in various districts of Shenzhen to the park, forming a large-scale modern enterprise with more than 50 thousand square meters factory buildings, more than 2000 high-end professional equipment, and nearly 3000 employees.

In recent years, with the increase of labor, price and raw material costs, the fierce competition in the garment industry and the government's spare no efforts to guide, Huaxing company leaders are deeply aware that raw materials, sample processing and OEM are difficult to achieve sustainable development of enterprises. We must rely on our strong manufacturing advantages, rely on government policy support, build R & D teams, expand marketing channels, create high value-added brand, and realize pformation of industrial pformation and upgrading.

Facts have proved that enterprises have achieved three steps of leaping development: first, lighten the burden and go to battle lightly.

After the headquarters of Huaxing company settled in the industrial base, the local government provided personal services in infrastructure, municipal administration, industry and commerce, hydropower, security and so on. It also provided financial benefits and tax concessions, appropriate subsidies to ERP information system and fixed assets investment, and domestic and international exhibition and market development subsidies, so as to improve the burden of enterprises.

When the company put into operation, it realized the turnover of output value in the year, made room for the next development and concentrated resources, and provided the possibility for the market to become a brand.

The two is to enhance the quality and quality of the original men's brand "elegance".

Going abroad and participating in the national sales fairs extensively, such as participating in the Lanzhou and Harbin trade fairs organized by the Baoan District government, the past Shenzhen clothing trade fair and so on, are trying to expand the brand influence and move towards the high-end. At present, the brand has special counters in the domestic high-end shopping malls, and the market is gratifying.

The three is the acquisition of the British high-end fashion ladies' brand "La FNI".

Invest about 20000000 yuan to establish enterprise's own brand research and development center and professional marketing team, build the flagship store of domestic club, and strive to enter the high-end brand market.

At present, "ralney" has been widely praised by the industry in the promotion of the market. It will represent the Shenzhen women's clothing brand to participate in the annual performance of the new Silk Road International Fashion Show held in August.

Huaxing company will take this opportunity to stand on the big platform of the industrial base, gradually shift from processing and manufacturing to creative research and development, unswervingly along the direction of branding, high-end and fashion, enhance research and development, marketing and management structure with high standards and specifications, further optimize team personnel structure, increase R & D investment, deepen the building of brand research and development center on the basis of early stage, carefully plan and develop Huaxing two phase land, enhance the value of limited land resources, and reserve development space for industrial pformation and upgrading.

We believe that after the joint efforts of the government and enterprises, "Ralph" and "Ya Yun" will become the top brands of clothing in China. The traditional garment manufacturing enterprises represented by Huaxing will upgrade and pform the fashion and creative industries.