CISMA2011: Articles In "Special".

CISMA is not only a special form of professional market, but also a trade platform for industry, a barometer of industry development, a brand incubator, an industry information technology exchange platform, a window for international exchanges, and a hub connecting the upstream and downstream industries.

After more than 10 years of accumulation and development, today's CISMA is making full use of location, service and expansion of value platform.

The last two CISMA exhibits showed a trend of increasing proportion after sewing and after sewing, reflecting the trend of continuous enhancement of various production processes of sewing technology, and also highlighted the professional positioning of CISMA from one aspect.

Some time ago, I received an email from a Japanese media friend. She just attended a German exhibition and returned to Japan.

I met with China International Sewing Equipment Exhibition (CISMA) for many years, and we have become friends.

In her letter, she wrote: "after attending the German national exhibition, I once again feel that CISMA is becoming more and more important.

For other exhibitions, the participation of exhibitors and spectators is decreasing, because Asian exhibitors are more willing to participate in CISMA, which is rooted in important production and marketing professional exhibitions.

After reading this email, I feel relieved and feel heavy burden on my shoulders.

It is gratifying to note that the efforts of CISMA organizers have been recognized, and the pressure is on how to make CISMA better.

If we are not modest enough to say that China's International Sewing Equipment Exhibition (CISMA) has made some achievements now, it will come from its "specialization" to look back on everything in the past.

Professional

The predecessor of the China International Sewing Equipment Exhibition (CISMA) was the "national sewing machine exhibition ordering meeting".

With the gradient pfer of sewing machinery industry and the development of China's garment industry worldwide, the internationalization trend of the exhibition is increasingly obvious.

In order to adapt to the development of the situation, the exhibition was officially renamed the "China International Sewing Equipment Exhibition" in 1996. It was plated as "Chinainternational sewingmachinery&accessoriesshow", or "CISMA" for short.

Over the past decade, China International Sewing Equipment Exhibition (CISMA) has grown into the largest professional exhibition in the world sewing machinery industry.

In the meantime, the industry exhibition shows a dynamic development situation, some are shrinking, and some have changed the idea of exhibition.

Only the scale of CISMA has been leaping forward. It has made rapid progress in the world's first class exhibitions, and has established a good reputation and brand in the industry.

Professionally made CISMA become a sewing and downstream garment.

Attentive service

Because of the localization of CISMA specialization, its service objects are very clear.

Wholeheartedly devoted to the service of these objects, let CISMA gather more and more popularity.

For many years, sewing equipment exhibition has been held. CISMA organizers are very sensitive to the needs of exhibitors and changes in contents of exhibits.

For the old exhibitors, the organizers will make proper arrangements according to their exhibitors' habits and the contents of the exhibition. They will provide detailed information references for new exhibitors and meet their individual needs.

Once the exhibitors plan, including themes, exhibits, highlights, etc., the organizers will use CISMA's media platform for free publicity.

At the same time, when the exhibitors' conditions are changed, the sponsor's first consideration is the extension or upgrading of exhibitors' services.

Exhibitors are changing and growing, and the service concepts and ways of the organizers are growing and changing with exhibitors.

Nowadays,

In the field of service, CISMA2011 has further strengthened its services in pportation, catering, home design, and so on, so as to provide more detailed services for exhibitors and spectators.

For example, the pre registration service is provided to the audience on the official website of CISMA, receiving audience consultation, conducting exhibition guidance, providing commercial services and improving the efficiency of audience visits.

Especially in recent years, more and more international businessmen have visited the CISMA. The organizers have arranged special personnel to do visa business to facilitate visitors.

In order to create a humanized business communication environment, the organizers have constantly improved the fine guidance, opened up business leisure areas and cultural leisure areas, and the audience can carry out business contacts or meditation at any time to taste the charm of sewing culture.

Guided by the idea of creating boutique exhibitions, CISMA organizers enrich the connotation of the exhibition. On the one hand, through meticulous service, we try to make everyone who comes to CISMA feel at home.

Concentration is the best footnote for exhibition services.

Focus on exhibition value platform development

Exhibition is the most common form of trade and trading platform, and has been given many meanings since its development.

For CISMA, an exhibition sponsored by industry associations is not only a special form of professional market, but also a trade platform for industry, a barometer of industry development, a brand incubator, an industry information technology exchange platform, a window for international exchanges, and a hub connecting the upstream and downstream industries.

It can be said that the function of the exhibition is expansibility, so long as it is built by heart, it has many potentials to be excavated, and more value will be reflected.

CISMA has been named "the ten most influential brand exhibitions in China's textile industry". This fully demonstrates that CISMA has been fully affirmed as a link in the industrial chain.

To this end, the organizers hope that this platform will serve the industry and enterprises in the next two years, and will continue to function in other time and space, so CISMA-ONLINE is available.

CISMA-ONLINE, the online exhibition platform, is an electronic version of the live show. It follows many ideas of the exhibition, and adopts a more convenient and efficient form of electronic product exhibiting. This enables CISMA to serve the exhibitors and spectators more deeply, with continuity and effectiveness.

The expansion of exhibition value platform is far more than that.

National Association talks, industry thematic forums, new product recommendation and various selection activities reflect the irreplaceable role of CISMA from different angles.

For example, as one of the highlights of vocational skills training in the industry, "National Sewing Machinery Industry Skills Competition" began in 2009 to become a highlight of CISMA live activities.

During the CISMA competition, the whole industry focused on the upsurge of vocational skills, and played a positive role in promoting the development of the whole industry.

Many spectators learned more about the sewing machinery industry through visiting competitions, and played an important role in promoting the exchange and interaction between the industrial chains.

Because of the resources and popularity gathered by CISMA, the effect of the various activities has been magnified. At the same time, the value connotation of CISMA has been expanded because of its colorful activities.

Focus, let CISMA glow with vitality and value in growth.

The growth of CISMA has benefited from China's successful acceptance of the trend in the world's sewing machinery industry, pforming itself into the world's sewing machinery production base, and benefiting from China's potential consumer market.

More importantly, CISMA has always insisted on its own position as a professional sewing machinery exhibition.

More than 95% of the exhibits on CISMA are sewing machines and spare parts, embroidery machines, blanking beds, ironing and hanging systems.

This is a one-stop shopping paradise for clothing equipment, large to large sewing units, small to bending needles, presser feet and other components, everything is everything.

In particular, nearly two CISMA exhibits showed a trend of increasing proportion after sewing and after sewing, reflecting the trend of continuous enhancement of various production processes of sewing technology, which is in line with the trend of customized and customized production in today's apparel industry.

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