Let Chinese Clothing Sell All Over The World

A Chengdu company founded in less than three years, not only has operations center, supplier supplier center and global logistics distribution center in Beijing, Shenzhen, Guangzhou, Suzhou, but also has more than 6000 square meters of office space and tens of thousands of square meters of logistics and storage center, which sells products to more than 180 countries and regions in the world. The average daily traffic volume of the website is more than one million, the daily average online active customers are hundreds of thousands, the annual sales growth rate is more than 600%, and it has also become the first batch of enterprises supported by the Ministry of Commerce in Chengdu, and has obtained the VC investment institution.

Transnational online retail giant

A Chengdu company founded in less than three years, not only has operations center, supplier supplier center and global logistics distribution center in Beijing, Shenzhen, Guangzhou, Suzhou, but also has more than 6000 square meters of office space and tens of thousands of square meters of logistics and storage center, which sells products to more than 180 countries and regions in the world. The average daily traffic volume of the website is more than one million, the daily average online active customers are hundreds of thousands, the annual sales growth rate is more than 600%, and it has become the list of the first batch of enterprises supported by the Ministry of Commerce in Chengdu, and has been injected into the VC investment institutions Sequoia Capital A million dollars, and has also created a new business mode of "pnational online retailing".

What makes such a miracle?

On the "product Three Kingdoms on the world's high-end forum on foreign trade e-commerce", the reporter was fortunate to work with Feng Wei, founder of Milan network, to listen to his story about the growth of Milan network and share his successful experience in entrepreneurship.

Discovered in accident

Feng Wei, who was born in 1980, successfully entered the local government department after he graduated from university in 2002 and was responsible for information management.

In 2003, Feng Wei came into contact with the animation industry in an accidental opportunity, and began to independently design and produce animation and game COSPLAY clothing.

In 2005, Feng Wei set up a small factory of about 30 people to produce Cosplay clothing after a repeated inspection, and started a production and sale business of animation costumes.

Feng Wei, who has been in contact with the Internet for so many years, chose the sales mode based on the online trading of foreign trade websites at the beginning of the garment factory. He sold Cosplay clothing to Japan by YAHOO and Japan, and believed that young people would become the main force of online shopping. He targeted the target audience as the direct consumer of Japan.

In this way, with Japan as the main market and pnational online retailing as the selling way, Feng Wei's annual online sales are in the million level.

Fame has come out, and there are many small business owners who are looking for him to sell.

"If the front-end buyers have good resources and the website system can process enough orders, can they sell many products similar to their factories in the form of e-commerce in the world?"

Feng Wei has discovered the business opportunities of B2C. Since she can sell clothes to Japan, is it not difficult to sell clothes to the United States and Europe?

In 2008, Feng Weiyi, 28, resigned and left his government department for many years to start his own business.

Four people support one day.

Leaving entrepreneurship is totally different from previous part-time entrepreneurship. It faces higher risks and uncontrollable factors.

"The hardships at the beginning of the business are still vivid."

Feng Wei sighed, "in order to reduce costs, we had only four people at the outset. In less than 70 square meters of office, except me, a responsible procedure, one responsible for logistics, one responsible for customer service, every one must be alone, the pressure can be imagined, but we still support the Milan network."

With the positive attitude of "making progress a little every day", Feng Wei and his team decided to consider simplifying the process, allowing customers to place orders through the network, and then send orders directly to the production department.

In May 2008, the Milan website supplier's Chinese website was launched, and in July, the first order was obtained.

With the first barrel of gold, the Milan network has attracted many talented people from well-known e-commerce enterprises at home and abroad, and the joining of elite has made Milan network develop rapidly.

Not long after the Chinese website was launched, English, Japanese and other websites were also launched online.

Today, the Milan network has 9 major language stations, namely, English, French, German, Japanese, Italian, Spanish, Portuguese, Russian and Arabic, covering more than 180 countries and regions in the world. The average daily traffic is over 1 million, and the number of online active customers is tens of thousands per day.

The number of companies has also expanded from the first four to more than 300.

"An important reason why we can grow so fast is that we will firmly target our efforts to be a small wholesale dealer in China's foreign trade," B2C said.

Shortly after Feng Wei founded the Milan network, the financial crisis broke out, and the structure of China's trade orders changed. Small high-frequency orders became the mainstream form of foreign trade purchase, and even more and more overseas consumers ordered goods directly from all over the world through direct online shopping mall.

In August 2009, Milan network formally put forward the company strategic slogan - China's foreign trade B2C small single wholesale strategic partnership.

By 2010, the Milan network achieved an astonishing achievement of annual sales growth of more than 600%, and in December 2010, it received the injection of A million from VC investment institutions Sequoia Capital.

At last, the Milan network completed the first stage of its strategic layout in the form of small and wholesale trade and e-commerce, with "alternative", "fashion" and "low price" as its labels. The target market of Europe, America, Japan and the Middle East has won 10% of the international niche market in its field.

Fashion vogue for the world

The capital injection of Sequoia Capital tens of millions of dollars has provided Milan net with capital to fight hard on the world stage.

In 2011, Milan network entered the second stage of its global strategic layout, which aims to expand the market from Europe, America and Japan to the world, expand from small public markets to the mass market and occupy 50% of the market share in the field.

"Milan network will be a collection of many well-known Chinese brands of foreign trade clothing online shopping mall, global consumers can find their satisfied Chinese clothing here."

In Feng Wei's vision, Milan network brings together China's famous fashion clothing brands, including online and offline, so that more Chinese made goods can be sold around the world with this platform and open up a convenient access to the world. Milan network will also become a window for consumers to understand China's high-quality brands and become a fashion trend for China to face foreign countries.

In February 2011, the Milan brand China brand area was launched. By the end of July, the Milan network has successfully assembled more than 20000 fashion apparel products of hundreds of small and medium-sized enterprises in China, including VANCL, AOKANG, Lassa socks, spitca, JUSTYLE and other well-known fashion apparel brands. The product line includes fashionable men's and women's wear, wedding dresses, men's suits, men's and women's shoes, women's bags, Lolita, role playing (Cosplay), tights, fun, doll clothing, accessories, sports, children's wear, household products and other clothing and its surrounding areas. It helps domestic suppliers to sell products abroad in more than 170 countries and regions, covering over 300 thousand overseas online consumers.

At last, the Milan network is like a flower in Milan, and it is full of branches overnight. Its global first-rate Transnational Online B2C clothing mall pattern has already begun to show itself.

The Transnational Online Retailing initiated by Milan network has also become a new nugget mode in the field of foreign trade B2C.

Milan network is moving towards the third stage of globalization strategy.