Play The Fashion Brand! Distributor? Investor?

I have some spare cash in my hand, I have no experience, and I want to open a clothing store that makes money.

How does this idea come true?

Have you ever thought of finding someone to help you spin a clothing brand?

You don't call distributors, investors.

With some spare cash in hand, I want to represent a brand or open a family.

Yesterday, a full return Garment Retailing mode (FIM) came to Zhengzhou, allowing investors with no clothing management experience to play with a brand.

Evening news reporter Cheng Guoping

On the 10 day, in 2011, the Summit Forum on the future development of Henan's clothing and retailing industry was held in Zhengzhou. The biggest revelation of the forum to Henan costumes is that a third party business channel to replace the general agent and branch offices and direct dialogue between enterprises and distributors may bring about changes in the sales mode of Henan's clothing enterprises.

The forum put forward a completely new mode: the FIM full return mode, which is the abbreviation of English Fast fashion under the concept of zero inventory management, that is, "zero inventory management under fast fashion concept".

Yesterday, Li Gang, vice president of Henan clothing association, said that the current Henan dress represented by women's trousers was blowing the horn of branding, but the terminal operation was not satisfactory. It still remained in the traditional "dealer looking for brand franchise". In a sense, dealers are making money by hard work.

Liu Chunling, Secretary General of Zhengzhou Garment Association, looks at traditional clothes.

Answer

From dealer to investor

Guo Min, a sponsor of Beijing thousand shops, has helped FIM's business model help Luo Hao men's clothing brand control the channel network successfully.

Guo Min said that under the FIM mode, the goods are unified by the head office. The terminal stores are also vertically managed by the company headquarters. Dealers do not need to think much about how to operate. They only need to invest, and the company can help you choose shop, select store manager and stock up.

In other words, if you have money and want to open a clothing store, if you invest, someone will run it for you and eventually make money for you.

The traditional dealer has become an investor. There is no risk of pressure and no need to work hard to sell clothes one by one.

On the forum, Henan's general agents who are active on the stage of clothing, such as tricolor, costumes, Ayilian, Eral and Akimizu Ito, applaud this mode, because it means that they find more dealers willing to invest in them.

Li Gang believes that this full return mode, for clothing brands, can not only quickly understand the terminal market information, promote the optimal allocation of resources, but also enable franchisees to ease their burden and easily open stores and extricate themselves from cumbersome store management.