10 Successful Exhibitors' Experience And Skills

In recent years, more and more manufacturers have realized the importance of the exhibition. It is clear that exhibitors are an important part of the marketing strategy. They hope to further develop the product market by participating in various exhibitions.

Whether or not we can effectively utilize the platform provided by the exhibition, find more customers, develop more business opportunities and receive more customer orders depend largely on the CC of exhibitors.

10 tips for successful exhibitors:

It is clear that the final purpose of the exhibition is helpful to the completion of other tasks.

Generally speaking, manufacturers should participate in the exhibition with the purpose of displaying the corporate image and promoting the company's products.

Each exhibition will provide a detailed Exhibitor Manual for exhibitors before the exhibition. The manual includes exhibitors registration, exhibition building, pportation, rental of related articles, special personnel contact, hotel accommodation and Exhibition advertisements. Careful reading of the exhibitor's manual before participating in the exhibition can avoid unnecessary trouble and improve exhibitors' participation efficiency.

In the exhibition, the company's samples, product leaflets, quotations, business cards and other documents are essential.

The slight errors of these data often bring great losses to the company. Take the enterprise website and e-mail as an example, many foreign buyers are used to contact suppliers through e-mail. If the English address and email mailbox are mistaken for a letter, the letter from foreign businessmen is just like a stone in the sea and potential customers are losing.

In addition, the company's documentation also represents the image of the company, and the material produced hastily will bring adverse effects to the company.

Therefore, it is very important to produce timely and accurate information needed for exhibitors before the exhibition.

The exhibition is only a few days, but there are huge business opportunities in the past few days. Therefore, the company must attach importance to every staff who will be standing in front of the exhibition booth. They should inform them of the purpose, content and expectation of the exhibition in advance, and make intensive training for their employees, so as to understand the importance of the exhibition and their influence on the company image, so as to give full play to the role of each employee.

on show

At the exhibition, every exhibitor will bring product samples and other printed matter. Exhibitors should not have no intention to distribute them freely before the exhibition booth. This is not only wasteful, but also can not play an effective publicity role, even leaving a bad impression on buyers.

To avoid this situation, it is necessary for exhibitors to be happy to talk and understand the needs of strangers first. After knowing the intentions of buyers, it is more appropriate to ask the other person to exchange business cards or samples with others.

When giving information to visitors, do not ignore their real needs. Some important information is often implied in the questions of visitors.

At the exhibition, there are often a number of enterprises producing similar products at the same time exhibiting, similar products and close prices. It is very difficult for suppliers to choose suitable suppliers in the middle. Therefore, when communicating with buyers, they should not emphasize the quality of their products and how the prices are reasonable. Instead, they should listen carefully to customers' inquiries, seize the most concerned problems of buyers, and provide products and services that meet the needs of customers as far as possible, so that the company can become a supplier of value-added services to customers.

Communicate with employees before the exhibition, and conduct certain training to ensure that they can successfully receive all kinds of customers at the exhibition.

At the exhibition, most of the staff members are the salesmen of the enterprises. They are more familiar with how to offer the counter-offer, not necessarily familiar with the specific specifications, materials and production processes of the products, but buyers who come to the meeting (especially foreign buyers) are more concerned about these aspects. Therefore, exhibitors must also have an understanding of the characteristics of the products and be able to explain the introduction to customers skillfully, so as to better retain customers.

In the exhibition, the duties of the staff must be clearly assigned. According to the actual situation of the company, the receptionist, salesperson, plator, technician and general manager can be arranged, so as to communicate with the buyers inquiring more effectively. The team trained with a clear and distinct responsibility will surely give the customers a very good impression.

After Exhibition

After the exhibition, the information, business cards and customer requirements of the exhibition should be categorized and summarized at the first time, and a detailed record will be arranged to deliver the classified records to the relevant sales personnel for liaison.

Exhibitors should set up a timetable before participating in the exhibition, follow up every day according to the timetable, and urge the sales representatives to follow up in time, so that the information collected at the exhibition can be effectively utilized.

The more clearly the exhibitors know their performance at the exhibition, the more helpful they will be to improve their work in the future.

The results should be evaluated immediately after each exhibition, including the market response of new products, the performance evaluation of exhibitors, the implementation effect of marketing plans, the distribution of various printed materials, and the reflection of customers, etc., so that exhibitors are more fully prepared for the next exhibition and make better exhibition marketing strategies.

Every large-scale international sourcing meeting is an important platform for suppliers to directly contact buyers. Professional buyers from all over the country gather in front of the enterprise. How to make good use of this opportunity and how to display the image of an enterprise on this platform is very important.

Therefore, exhibitors should pay enough attention to the preparation before the exhibition, the communication on the exhibition, or the follow-up work after the exhibition. Relying on the advantages of the enterprises, it will highlight and display them, attract buyers' vision and enhance mutual communication, so as to enhance the effect of exhibitors and win more business opportunities.