Notices In The Process Of Franchising
The biggest advantage of chain stores is that they can directly borrow the headgear of headquarters and take advantage of the experience of headquarters so as to reduce the risk of investment and operation.
In the process of operation, franchisees will definitely involve many factors, such as financial management, personnel management, market development, peer competition and so on, and there will be great differences between the franchisees and the headquarters because of the differences in local customs, market and competition environment.
Through the empirical research and analysis of several franchise entrepreneurs, we have come to the conclusion that if we want to make a steady profit, franchisees must take the business philosophy and operation mode of headquarters as their own available methods and cultivate their own management and management capabilities.
I. in the early stage,
Franchisee
We should pay attention to raising funds reasonably and investing funds rationally.
As a result of being eager to start a business, some of the franchisees do not hesitate to make money or even borrow usury.
Once the shop is open, although the business is still smooth, but every day in order to raise money to pay debts, it is totally uncommitted to the business of the cause.
It should have been a leader in the army who would leave the front line due to the dispatch of funds, and other employees in the store would be affected immediately, so the service quality would gradually decline.
And customers are also sensitive, and slowly gradually away from the store, of course, the performance can not be further promoted, and the storefront, which was originally a good business, often collapsed.
The franchisees should do their best according to their abilities and choose the suitable franchise cost. Otherwise, they will be worried about debt and have a great impact on the operation of the storefront.
At the same time, the franchisee should determine a reasonable proportion of the whole capital investment and make overall planning.
Two, control well
Operating cost
Plan a good stock strategy.
The cost control of business process is very important. It is absolutely necessary to reduce the cost in a lower range.
But excessive savings are also incorrect.
For example, Joyce jewelry store, for example, the lighting effect is an essential condition for attracting customers, so if the spotlight is closed to save electricity, it will surely outweigh the gains.
At the same time, it is also an effective way to control the cost by planning a good stock strategy and adjusting the turnover speed.
Three. Learn to manage staff.
Although joining the headquarters, Joyce jewelry headquarters will provide a series of training on staff management, which will provide corresponding support to franchisees. However, far water can not save the near fire. Franchisees need to find problems from the source, really get together and learn how to manage their employees.
We have found from many examples of entrepreneurs that many new bosses fail to understand the problem correctly, proceed from their habitual thinking, and do things according to their own temperament, so it is not surprising that employees will be disassembled.
Four. Learn to manage customers and establish good customer relationship.
A grain of wheat has three destinies: first, grinding into a face, being consumed by people, realizing its own value; two, as a seed, after planting, new grain is produced and new value is created; three, due to improper storage, moldy degeneration and loss of its value.
In other words, if wheat is well managed, it will create value for mankind. If it is not well managed, it will lose its value and even bring negative value.
The same is true of customers. If the franchisees are well managed, customers will become loyal consumers. If they are not well managed, they will lose a lot and affect other customers.
Five, coordinate with the headquarters.
Franchisees and affiliate headquarters have a very subtle relationship, both lips and teeth, and each has its axis of interest.
Therefore,
Franchised store
There will inevitably be some conflicts with headquarters.
Franchisees often complain about bureaucracy in their headquarters. They only know how to command blindly and lack a clear understanding of the actual situation. Headquarters will also think that the franchisees are self centred and independent, and do not support or cooperate with headquarters.
When joining franchisees, franchisees must choose a franchised brand that can provide real support and guidance to franchisees, and choose those brands that can cooperate well with franchisees.
Six. Actively accumulate experience in the industry.
Industry experience for the franchisee, is Han Xin troops, the more the better.
The so-called interlacing, such as mountain crossing, and different interests of peers, is due to familiarity.
Industry experience is hard to get from one or several books, and many things can only be acquired by personal experience.
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