Shi Yuzhu Loves Financial Industry &Nbsp; He Intends To Invest Insurance Personally.

A legendary figure who started selling the brain platinum and then fought online.

The insurance investment plan was exposed by a recent announcement by giant network group.

The giant network listed on the NYSE recently announced its second quarter earnings, which revealed that in April this year, the giant network planned to invest 958 million 800 thousand yuan in an unlisted Chinese insurance company, but was declared aborted because of shareholder opposition.

Having a large amount of book idle funds is the motivation for giant network exploration to enter the insurance industry.

On the chairman of the giant network board and CEO Shi Yuzhu, the investment insurance industry is an opportunity for companies to try low risk and create high returns.

But such an idea is regarded by the shareholders of the giant network as "not doing the right job", which is strongly opposed by the shareholders.

Shi Yuzhu has expressed frustration on his personal micro-blog recently.

"Recently, we received many criticisms from foreign funds. The reason is: there are many idle funds in the giant network listed in the US. Our board of directors decided to use idle funds to make some financial investments in the insurance financial field and earn more cash.

Although the security is high and the rewards are considerable, the Fund thinks we are not working properly. "

Finally, the giant network board decided to respect shareholders' wishes and cancel the investment plan.

Shi Yuzhu made clear on micro-blog yesterday that it has reached a consensus with the management. The giant network will go all out to do its main business. Investment in other fields will not be ignored.

But for Shi Yuzhu, who loves finance, the pace of investment insurance will not stop.

It is understood that although the giant network does not participate in the main industry investment, Shi Yuzhu will continue to fulfill the insurance investment plan through his personal company, and return the investment prepaid and related interest to the giant network.

Market participants speculated that Shanghai's JT, the Bank of China's Minsheng Bank, would again become a platform for Shi Yuzhu to invest in the insurance industry.

Shi Yuzhu's persistence stems from his optimistic outlook on the insurance industry.

In his view, "the most promising insurance industry in the financial industry is insurance. At present, China's per capita premiums are only zero in developed countries.

Personal insurance premiums, if you can learn from the United States, the current tax exemption, the insurance industry will explode. "

He has never conceal his appreciation of the development status and future prospects of two insurance companies, including the safety and sunshine. He believes that the former has strong innovation ability and the latter has a strong growth momentum.

Because sunshine insurance is a statement by non-listed company and Shi Yuzhu, some market participants can not help speculate: sunshine insurance or his ideal insurance investment target.

But such speculation is not confirmed by Shi Yuzhu and his company.

Compared with financial investment in an insurance company, industry experts believe that Shi Yuzhu, who has a unique marketing idea, may be more suitable for operating insurance intermediaries.

In fact, this is also a way Shi Yuzhu plans to enter the insurance industry.

He once said on micro-blog: "a friend advised me: the health care products business has been completely closed, and the sales force of the 18 thousand people has been turned into selling insurance.

Think about it. "

"If Shi Yuzhu's sales team can sell life insurance policies together, there is no problem that the commission income exceeds 30%."

Hao Yansu, Dean of insurance College of Central University of Finance and Economics, thinks.

According to the insiders in the interview, once Shi Yuzhu enters the insurance intermediary field or subverts the marketing status of the insurance industry, it can be regarded as a catfish for reforming the insurance channel pattern.