Printing And Dyeing Industry: "Four Strategies" To Deal With The Post Crisis Effect Simultaneously

In this international financial crisis, China's printing and dyeing industry has been hit by a series of shocks, but it has not been hit hard. It shows a strong ability to resist crisis.

Printing and dyeing now

First, international demand continues to slump.

Affected by the global financial crisis, the world economy has slowed down and external demand has declined significantly.

After the economic crisis, trade protectionism prevailed in the world and trade friction intensified.

It is reported that in the first 3 quarters of this year, 19 countries and regions launched 88 trade surveys on Chinese products, including 57 anti sales promotions, 9 countervailing measures, 15 insurance measures, 7 guarantees, and involving 10 billion 200 million US dollars.

35% of the world's anti-dumping investigations and 71% of the countervailing investigations are targeted at Chinese exports, of which textiles are "heavy". Only Jiangsu's textile industry has suffered 9 anti-dumping investigations and 1 special safeguard investigations.

Taking environmental protection requirements to restrict enterprises, virtually increase product cost and market entry threshold, increase enterprise pressure and investment risk, reduce profits and block profit space.

Three, the low price advantage will be further impacted.

Since the beginning of this year, the price of energy resources has continued to rise, and the price of international crude oil has risen to about US $80 from the beginning of the year at 35 US dollars / barrel. This has led to a pick-up in the price of raw materials in textile industry, and cotton prices have risen continuously, and the price of grade three cotton has reached 13 thousand yuan / ton.

Because of the rising resources and other factors, the cost of production increased.

Facing the pressure of rising cost, the price of textile printing and dyeing products can not rise synchronously due to the lack of demand and fierce competition.

Compared with lower cost countries such as India, Pakistan, Bangladesh, Vietnam and Kampuchea, the comparative advantage of China's textile and dyeing products has been weakened again, weakening competitiveness.

Four, overseas payments were in arrears.

After the financial crisis, overseas customers defaulted on their loans, and unreasonable rejection of goods forced the export prices to become more and more serious. The enterprises were in a dilemma. They did not have to take orders without jobs. They worried that they could not get back the money, causing overseas debts and bad debts to bring difficulties and potential crises to enterprises.

According to relevant information, more than 90% of China's export enterprises have suffered from financial arrears since 2008, and the foreign trade bad debt rate is about 5%.

With the spread of the financial crisis in the real economy, the risk of credit crisis caused by overseas businesses' default and bankruptcy has become the biggest external risk faced by Chinese exporters.

In short, the printing and dyeing industry in the era of crisis, the development situation is still grim, uncertain factors are still more, survival pressure still exist.

Therefore, the printing and dyeing enterprises must put the structural adjustment and optimization of product upgrading in the first place, focus on improving brand, market control, technological innovation, and strengthen management, and take the four in one breakthrough way of "brand, market, innovation and management" to deal with the post crisis of printing and dyeing industry, and turn the "winter of crisis" into the "spring" of industrial upgrading.

First, enhance the brand.

As the core link of market economy and enterprise operation, brand building is sometimes related to the survival of enterprises.

In this financial crisis, the first thing to fall down is the majority of enterprises without their own brands and core technologies.

Only manufacturing, processing, and without brand, even if the technology is better, it can only be integrated on other platforms, thus losing its initiative and autonomy.

Brand is a combination of quality, taste, conduct and taste of "four products". Quality, taste, conduct and taste achieve brand textile.

Printing and dyeing enterprises should pay attention to brand quality, taste, conduct and taste, use "four products" to enhance the brand, use technology to create quality, improve service quality, enhance the taste of corporate culture, and guarantee the conduct with social responsibility. Only in this way can we truly create our own brand, enhance brand awareness, satisfaction, reputation and loyalty, challenge the market, win word of mouth, and get the right to speak.

Xuan Xing Le Qi textile group adhering to the concept of "quality reputation and casting together, enjoying it", strong internal quality and external tree brand, and integrated into the international brand chain in the process of product reputation, and realized the "three level jump" from the provincial brand products to the national inspection free products and then to the well-known trademarks in China.

Smoothly become Lining, nine Mu Wang, Giordano, Metersbonwe and other well-known brand clothing partners, a miracle in the economic crisis, in 2009 1 to October, sales income of 1 billion yuan, an increase of 8% over the same period, is expected to achieve sales of 1 billion 500 million yuan, an increase of over 10%.

Two, control the market.

In order to ensure the market, the market has become the most important task for printing enterprises. Orders are the life of enterprises' continuing operations, and customers are the basis for the survival of enterprises.

With customers and orders, enterprises have hope.

We must establish the concept of "order as king", look for business opportunities in the face of difficulties, keep customers in a thousand ways, and keep short customers and small bills. If there is a glimmer of hope, we must make every effort to seize the market in the shuffle, enter large foreign purchasing enterprises, and squeeze into the list of government procurement. Please come in to do trade fairs, go out to participate in exhibitions, contact customers, explore business opportunities, and get more orders.

We should select high-quality customers, brand customers, old customers, take flexible and flexible orders, pay attention to small batch, liquidity, quick delivery and trade, and strive to maintain market share.

The printing and dyeing export enterprises should take the "three legged" walk: first, strive to maintain and expand exports to the US and Europe; two, we should focus on opening up new markets such as Russia, ASEAN, Central Asia, the Middle East and Latin America; three, develop the domestic demand market, pform both domestic and foreign trade, export to domestic sales, promote the integration of domestic and foreign trade, and conditional enterprises should shift from manufacturing to retail to domestic market.

Strong enterprises can use technology quality and other competitive advantages to find brand supporting enterprises for upstream and downstream cooperation.

For example, the famous printing and dyeing enterprises in Shandong, Binzhou dyeing and printing mill and Wuxi Hua Lai Weaving Co., Ltd. have established a fixed supply and demand relationship.

Three, technological innovation.

Innovation is the main theme of the development of the times. If there is no innovation and lack of motivation for innovation, enterprises will lack vitality and lose the opportunity to survive and develop in a rapidly changing market environment. Crisis is the hotbed of innovation.

Statistics have been made that 40% of innovation was generated during the recession.

Therefore, the printing and dyeing enterprises must insist on independent innovation, pform from the hard work type to the R & D marketing type, and turn from the human sea tactical type to the precision strike type.

The key to technological innovation lies in core technology. With the core technology, we can grasp the initiative of industrial development, and has the final say from product pricing, market sales, industrial chain formation to scale, and with core technology, we can have high added value and high efficiency of products, and enterprises will have core competitiveness and "killer mace".

Zhejiang red and blue textile printing and dyeing Co., Ltd. mainly export products, because mastered the exclusive development of the "global top" digital printing industrialization technology, and developed thousands of new flower type, "top technology + product innovation" made them all red in the economic crisis, exports in the first half of the year amounted to 37 million US dollars, an increase of 20% over the same period, due to the monopoly of technology, enterprises have mastered the pricing power of products, the daily output from the original 210 thousand meters to 90 thousand meters, but the added value of products has been greatly improved, the same varieties of cloth, the price is 40 to 50% higher than that of peers.

Enterprises are among the highest level in the domestic dyeing and printing industry.

Similarly, Jiangyin Zhongke atyaguang nanotechnology Co., Ltd. specializes in the research and development of new interface functional materials, and cooperates with the fashion brand "Hai Lan Jia". After processing the suit and shirt fabric, it has the function of "self-cleaning". After using this unique technology, the cost of a suit can be increased to less than 30 yuan, but the selling price can be raised to 300 yuan, and the profit of the enterprise will increase by about 15%.

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Four, strengthen management.

In the post crisis era, enterprise management level and cost control will undoubtedly become an important code for market competition.

Strengthen management, improve internal strength, reduce costs, enhance enterprise competitiveness, in order to withstand risks and withstand wind and waves.

Printing and dyeing enterprises, first of all, should firmly establish the concept of "survival more important than development, cash flow more than profit", pay attention to cash management, accelerate the collection of accounts receivable, strengthen the credit investigation and evaluation of customers, regularly check the accounts receivable which have been formed, make perfect receivables recovery methods, strictly control accounts, and carry out various forms of arrears; at the same time, through export credit insurance, expressing overseas arrears, reducing the loss of bad debts, ensuring the safety of debt and continuous cash flow.

Secondly, we should set up the idea of "tight days" and "fight a protracted war". We must work hard and unite with one heart, shrink our fronts scientifically, cut down expenses, save energy and reduce consumption, control costs, and meet the challenges of high cost after the crisis.

Thirdly, enterprises should be aware of their own concerns, especially on trade barriers, technical barriers, green barriers and trade barriers. We should strengthen internal coping mechanisms, improve the accounting system for export enterprises, improve production and sales inventory accounts, prepare early warning in advance according to the principles and requirements of international accounting system, pay attention to environmental protection, raise awareness of social responsibility, implement cleaner production, try every means to bypass barriers, reduce the pressure of encountering barriers, and break through the walls.

Fourthly, we should concentrate our efforts on the fine character, grasp the production of "intensive farming", grasp the operation of "meticulous calculation", grasp the management of "meticulous carving", grasp the team's "sincere cooperation", create a new situation of enterprise management, accumulate thick and thin, and meet the arrival of the "second spring" in the post crisis era.