The Way For Farmers To Go Into Business

Laolin's family has been a farmer for several generations. He has been planting fields for half a lifetime. Unfortunately, or his fate has begun to change. One mu of his family's land is occupied by the township government to set up an organic vegetable base. He is compensated for more than 8000 yuan at a time. He has no land to grow. He is forced to sell things and become a peddler to make a living!

　 Here is a brief account of Lao Lin's situation. He is sincere and helpful. He has a son who is in high school. He heard that his wife showed his family was poor when he was 5 years old and did not often eat meat. So he ran away with a pig dealer in a neighboring village!

For him who did not graduate from primary school, he did not understand business and modern times Marketing How to do business? Although he has no culture, he has a good mind. He knows that he has been in the countryside for most of his life. He knows the rural environment, the living habits and consumption of rural people. After thinking about it, he still thinks that he can start from the rural market and do his own business as a farmer brother. But what to sell and how to sell it is a difficult problem In order to find something to sell and realize his idea of small business, Lin is becoming thinner and older. This day, as usual, he sat on the bench in front of his house early in the morning, smoking a stuffy cigarette, thinking about how to make it happen. At this time, he was afraid that when he came back to the city, he would not use his private car to send some things back to the city. He was afraid that many people would come to the village to help him with his own things. Seeing this scene, Lao Lin's brain was immediately inspired and found a business opportunity, that is, to serve the villagers, to buy daily necessities for them, and to do a good job in distribution and service! Therefore, he also asked himself three questions, from my persuasion of the feasibility of this project!

　　 First, do this service Project market Why is there a need?

Since the implementation of the "three rural policy", the appearance and living conditions of rural areas have been greatly improved. The most intuitive thing is that all villages have built three-story new villages, and the roads leading to towns and towns and between villages and villages are all flat concrete roads. However, due to the geographical environment in rural areas, the area is not concentrated, the population is not concentrated, the original population is not large, and there is no local economic source. Most of the people go out to work. Although there are 1-2 snack shops in the village, there are not many other daily necessities, such as shampoo, shower gel, and washing and home furnishings Supplies, etc... In addition, some brand-name products are very difficult to buy. Therefore, in addition to the temporary need, the villagers seldom visit the grocery stores in the village. They go to the town fairs a few miles away or send others to buy some goods from the city. Once for the above situation, I provide the corresponding service is to help them to buy and purchase the daily necessities on behalf of them. As long as the purchasing quality is guaranteed, the price is 5% - 10% lower than their own purchase price. I believe we can make this business!

　 2 market How big is it and how to make money?

The average gross profit of each village with a gross profit of more than RMB 150000 per month is RMB 150000 yuan per village. How to make money is like this: the retail prices of normal grocery stores and small supermarkets require more than 20% of the gross profit point. "We plan according to the demand list of each family's purchase. We adopt centralized purchasing and unified purchasing to lower the price, and we can get the wholesale price. As long as the price is increased by 10% on the basis of the wholesale price, the farmer brothers will get preferential treatment, and they can earn the money of price difference!

　 Third, how to cut in and how to do in the initial stage?

Lao Lin bought a van, a business package and calculators and other supplies in the second-hand market. First of all, he paid dozens of yuan to buy some beer, wine and vegetables. He invited some good friends in the village and told them about the plan. He especially reminded them to do a good job in the publicity of purchasing agents in the village: 1. Guarantee the quality and quantity; 2 Buy goods on behalf of the market price is absolutely lower than 3, package delivery home.

Through their message, within a few days, both inside and outside the village, Lao Lin began to go door-to-door to ask the villagers about the recent needs of purchasing and make a record. Some villagers knew that Lao Lin had done this, and then they took the initiative to ask for help to buy goods on behalf of others. Lao Lin counted the list that had been sorted out for a period of time, and added up the quantity of each item to be purchased one by one After finishing the purchase order, he drove a van to the provincial capital city, the largest wholesale market, and made a comparison between quality and price. Laolin's first joint purchase was a great success. When he delivered the goods with low price and high quality to farmers, everyone was very happy and appreciated and recognized his practice. Laolin earned more than 5000 yuan in the first month.

Through the continuous efforts and improvement of Laolin, his business has become bigger and bigger. It has not been a year. Now he has not only registered with Laolin daily necessities purchasing and distribution service company, but also has developed dozens of people. There are also his own logistics teams. Several well-known manufacturers have also asked him to talk about the agent of rural market. But his goal is still big. He wants to put this kind of service into practice The model is copied to the national rural market. It seems that yesterday's small farmers have become today's big businesses!